New case study 💛 A brand for @raycashxyz.
A new kind of personal banking experience deserved an identity that feels like the natural next step in the evolution of money.
Case study link in comments 👇🏻
Global creative and technology company @ashfallstudio built the identity, strategy and motion system for @shelbyserves, a decentralised hot storage protocol taking on AWS, Google Cloud and Azure.
New case study: @ShelbyServes 🩷
A decentralized hot storage protocol taking on the hyperscalers. We built their brand on tension: infrastructure should feel fast, responsive, and alive, but also firm and solid enough to trust with your data.
Built to hold, made to move. 🧵
New case study: @ShelbyServes 🩷
A decentralized hot storage protocol taking on the hyperscalers. We built their brand on tension: infrastructure should feel fast, responsive, and alive, but also firm and solid enough to trust with your data.
Built to hold, made to move. 🧵
Built to scale.
Shelby’s brand system was built to hand over: clear enough for other teams to use, structured enough to extend, durable enough to evolve.