Ashtan Moore

Half impresario, half eminence grisé; I build & grow companies, and help others do the same.

[Ashtan Moore @ashtanmoore]

I didn't have time to write a short letter, so I had AI write a long one instead.

[Ashtan Moore @ashtanmoore]

With all of these fancy AI buttons all around me, how come I still have to do dishes?

[Ashtan Moore @ashtanmoore]

I’m happy to be here with you, today, dear reader. I believe in you (and myself, too).

To a ferociously abundant 2025. 🥂

#thanksbezos #2025 #HTTC

[Ashtan Moore @ashtanmoore]

2025 will be one of our best years yet. Caveat: This is not to say it won’t be without similar or different struggles of former years.

But struggles are a crucible; through temperament we learn how to harden, then shine. We learn how to navigate more productively.

[Ashtan Moore @ashtanmoore]

So, 2024 gave us a great opportunity to practice this. Entrepreneurs learned to bounce higher, work smarter, improve all of our skills.

No magic business lesson here — there isn’t one. We just didn’t throw in the towel. We tripped; we got up. Faster each time.

[Ashtan Moore @ashtanmoore]

3/3: Here's to the next eighteen years, and here's to trying, learning, and going again, improved.

To planting the most productive seeds! 🥂

[Ashtan Moore @ashtanmoore]

2/3: And so each morning, I contemplate: "how can I increase my service to others?"

Or, tying back the first part: how can I sow better seeds to yield the richest harvest?

[Ashtan Moore @ashtanmoore]

1/3: Each day, I sow. Each harvest, I measure the return — sometimes feast, sometimes famine.

And then I go again, improved. Eighteen years of entrepreneurship later, I'm still learning.

The measure of our impact in life is simply how abundantly our harvest provides.

[Ashtan Moore @ashtanmoore]

The world watched 186 billion hours of Netflix last year.

Ergo, Netflix ate 5,314 unicorns in 2023 alone.

Chomp. 🦄

[Ashtan Moore @ashtanmoore]

The average human works 1760 hours per year.

Companies take on average ten years to unicorn/IPO.

The average company goes public with ~2,000 employees.

10 years is 17,600 hours of human power X 2,000 employees = 35 million hours.

[Ashtan Moore @ashtanmoore]

And ergo, we'll be able to help more people. That's what founders do. Help people at scale. But we can't do it without support. So let's earn it.

[Ashtan Moore @ashtanmoore]

First thought: Founding a business is just creating something that helps other people enough for them to open their wallets, and convincing enough people along the way that it's worth their time.

[Ashtan Moore @ashtanmoore]

Final thought: founders, I think we need to spend more time identifying real problems that people will open their wallet for, and less time working towards things that are just solutions for our own immediate problems. We'll convince more people that way.

[Ashtan Moore @ashtanmoore]

"AI-powered business" is same as "oxygen-powered human." Prove me wrong.

[Ashtan Moore @ashtanmoore]

and the rest was history. I always say, I’m easy: compliments will get you everywhere. Here’s some proof.

This shot, 1 of 5, is called “Popstar & Boots.”

#notjustforwork #ashtanwearsboots #popstar

[Ashtan Moore @ashtanmoore]

Once upon a time in 2024, the founder of Ever Boots said to me, “you need to be our brand ambassador. You have a great looking body, and the smile!”

I said, “done, and I’ll do it for free — send me some boots.” Then I called Anne Giebel…

[Ashtan Moore @ashtanmoore]

Losada Line.

Goog— err, ask Perplexity about it.

😉