Asia Research Media

We are Asia's cross-industry research publication. Our focus: reporting news, articles, technology, and best practice in consumer insight across Asia.

[Asia Research Media @Asia_Research]

In this article, Alexander Kleijngeld, from @MetrixLab, a @TolunaCorporate company, summarises the 9 best practices for creating powerful packaging designs.
https://t.co/hrwTq2pc5Z

[Asia Research Media @Asia_Research]

The open-ended question provides rich context and nuances that fixed-ended responses simply cannot. @purespectrum_ discusses how best to manage open-ended questions, and the technology they apply to ensure data quality. https://t.co/wCGAc3ZWEq

[Asia Research Media @Asia_Research]

MaxDiff is a powerful technique for quantifying and comparing preferences in a way that goes beyond simple ratings or rankings. In this article, @TolunaCorporate explains the elements of MaxDiff design and its benefits. https://t.co/HkXbT6lGyS

[Asia Research Media @Asia_Research]

The global #travelretail market is predicted to reach US 174.9 billion by 2030. But how is retail travel different? Koen Philippaerts, from EyeSee discusses some of the key differences and dynamics of this sector. https://t.co/PpbbZxCmCq

[Asia Research Media @Asia_Research]

Adopting @tiktok_us for Business is now a strategic decision for companies wishing to remain relevant, especially amongst younger audiences. @GMOResearch discuss the steps businesses can adopt in setting it up: https://t.co/n3IjNqx0Yy

[Asia Research Media @Asia_Research]

The potential for #artificialintelligence to enhance the market research industry is significant. @2CV explain show AI is creating a ‘data dialogue’, and why human expertise is still a vital ingredient (at least for now). See: https://t.co/DImn4u09Zf

[Asia Research Media @Asia_Research]

A recent wave of the @TolunaCorporate Global Consumer Barometer surveyed consumers in 19 global markets to assess the shifting sentiments and behaviours surrounding the cost of living. This article examines the impact and how consumer are responding. https://t.co/CC5zWAWC0R

[Asia Research Media @Asia_Research]

Brand blocking has long been a go-to merchandising technique to ensure that brands stands out on supermarket shelves. But several challenges need to be addressed when applying this technique. EyeSee explains here: https://t.co/Y8pMShCR6K

[Asia Research Media @Asia_Research]

How are consumers responding to the rising cost of living? Find out from the @TolunaCorporate Global Consumer Barometer from 19 global markets...
https://t.co/LzTxpOVZly

[Asia Research Media @Asia_Research]

This comprehensive survey into #MobileGaming conducted by @GMOResearch offers invaluable insights into the unique gaming habits, behavioural tendencies, and preferences of young Japanese mobile gamers, setting the stage for future trends.
https://t.co/ruZnVQFrgB

[Asia Research Media @Asia_Research]

As a guide to the use and application of market research, in this article @purespectrum_ describes four types of market research cases: 1) brand and industry tracking, 2) concept and creative testing, 3) consumer sentiment, and 4) price testing. https://t.co/Az4AKEUmI8

[Asia Research Media @Asia_Research]

KuRunData – the leading provider of real-time consumer insights in China under the @TolunaCorporate – conducted a study to assess the market outlook for the ‘snacks for kids’ category in China. The key findings reported in Asia Research...
https://t.co/TFcFMuruPc

[Asia Research Media @Asia_Research]

GMO Research report on several key trends that will shape the future of #petcare including 1) personalised services, 2) #pettech innovations, 3) sustainably sourced pet food & products, 4) specialised care solutions, and 5) #telemedicine.
https://t.co/DItdIOTTJI

[Asia Research Media @Asia_Research]

How do consumer in Asia Pacific cope with price increases? EyeSee has recently concluded a pricing study in the APAC region to identify how consumer behaviour shifts when exposed to different pricing adjustment scenarios. https://t.co/pJFr4BpzEu

[Asia Research Media @Asia_Research]

#esports is a significant opportunity for brands, many marketers are unsure how to realise the opportunity. @2CV global segmentation of eSports fans will help you take the first steps towards reaching this valuable audience.
https://t.co/35YmAABKn1

[Asia Research Media @Asia_Research]

BVA BDRC Asia discusses how 'effort analysis' can be taken to the next level, and its application to product & service design.
https://t.co/8UGEHh150r

[Asia Research Media @Asia_Research]

The issue of bots taking surveys has been a concern for several years, but ChatGPT’s accuracy and conversational capability are way more advanced. @purespectrum_ explains the significance of ChatGPT and how this can impact online survey integrity. https://t.co/RmNDK4R9VC

[Asia Research Media @Asia_Research]

#influencermarketing has gained traction with their ability to set trends and affect people’s decision-making capabilities. @GMOResearch discuss the place of #virtualinfluencer marketing - sometimes called ‘AI idols’. https://t.co/k7sRsu1uvI

[Asia Research Media @Asia_Research]

The relationship between the #quickservicerestaurant (QSR) and the 3rd party food delivery apps can be a difficult one. This survey by Toluna gets a better understanding of the issues impacting both the QSR and the app provider. https://t.co/QmENBXqlFu

[Asia Research Media @Asia_Research]

The tide is turning on alcohol consumption. There has been a global shift in attitudes towards alcohol. @2CV explains how the 'sober curious' movement has been gaining momentum. https://t.co/I5fewIdBrm