Mark "Kade" Kennedy

Making content and creators harder to ignore.
Hot takes, Cold truths.
Content | Marketing | Strategy

[Mark "Kade" Kennedy @AskKade]

This is the story of MrBeast.

And how he went from zero views in North Carolina…

To 100M+ subs and $100M brand deals—all by mastering one skill:

Understanding why people watch.

Bookmark this if you’re a creator trying to grow in 2025.

Let’s go back. 👇

Phase 1: The Broke Kid with a Webcam

Jimmy wasn’t some tech prodigy or insider.
He was a teenager filming videos in his room on a $100 mic.

He tried everything:

Let’s Plays
Minecraft clips
Random experiments

And none of it worked.
But instead of quitting—he asked:

Why aren’t people watching?

That one question changed everything.

Phase 2: The Obsession Era

MrBeast started tracking everything.
He made spreadsheets.
He studied click-through rates.
He watched his own drop-off graphs like a hawk.
He’d rewatch every second of his own videos and ask:

“Would I still be watching here?”

If the answer was no, he’d cut it.

He did this for years.

Most of the early growth came not from better gear…

But from getting ruthlessly good at:

Hooks
Thumbnails
Viewer retention
Testing one idea ten different ways
He didn’t just post.
He optimized.

Phase 3: The Blueprint Any Creator Can Steal

If you’re not growing on social, it’s not because you’re not good.

It’s because you’re not watching your audience closely enough.

Here’s how to fix that:

✅ Write the hook before the content.

Start with a scroll-stopping line.
MrBeast would brainstorm 50 thumbnails and titles before filming a video.

✅ Cut the fluff.

Every second should earn its place.
People don’t have short attention spans—they have short tolerance for boring content.

✅ Track performance weekly.

CTR, watch time, drop-off.
If you’re not looking at numbers, you’re just guessing.

✅ Double down on the winners.

Every creator has one video or post format that just works.

Repeat it. Refine it. Dominate with it.

MrBeast didn’t win because of luck.

He won because of relentless iteration.

And you can do the exact same thing—no budget required.

📌 Bookmark this.

You’re one obsession away from breaking through.

What’s one part of your content you know you need to improve right now? 👇

[Mark "Kade" Kennedy @AskKade]

Any of these places and a fishing pole.

I’m set.

[LetsGoSave @gosaveapp]

Platforms charging a $40 service fee just to look at a body of water is diabolical.

They did not fill up the lake.
They did not plant the trees.
It’s nature. 😂

You absolutely deserve the getaway.

Just stop paying a checkout screen a massive premium to enjoy it.

Reply with NATURE to travel smarter.

[Mark "Kade" Kennedy @AskKade]

@gosaveapp I need a lakeside vacation month.

[Mark "Kade" Kennedy @AskKade]

@TradingAloha Could go 8 if surface scratches are present as well. You have flawed lower left corner white dot and some edge fuzz already.

9 if lucky and no surface scratches. Or print lines.

10 seems unlikely.

[Mark "Kade" Kennedy @AskKade]

@gosaveapp Great view.

[Mark "Kade" Kennedy @AskKade]

@Frank_Castle215 I have done this no less than 6 times. The outer brims. I have tools now. Tools are great.

[Mark "Kade" Kennedy @AskKade]

@TradingAloha Some decent stuff I hope. I’ll watch the clips

[Mark "Kade" Kennedy @AskKade]

@coopernicus01 Looks that way. Someone call the dev.

[Mark "Kade" Kennedy @AskKade]

@RareAirSports @iK9cards It’s def in the PSA scans. Buyer didn’t do their diligence it’s on the

[Mark "Kade" Kennedy @AskKade]

@KylosWeb3 Prismatic. Ez.

[Mark "Kade" Kennedy @AskKade]

@FB_WSB Burners are way easier to acquire than bot farms. This is a whole new cooked.

[Mark "Kade" Kennedy @AskKade]

@gosaveapp Gosave

[Mark "Kade" Kennedy @AskKade]

@GQStudios Rocky Mountain National Park. Hands down one of the most amazing views in the US.

[Mark "Kade" Kennedy @AskKade]

@gosaveapp Gorgeous.

One day soon...

[Mark "Kade" Kennedy @AskKade]

@jeffthrowcards @CardGameNomad @ThePokeMaam Yup. We stopped selling sealed altogether. Strictly singles. We bought our cases fine during the swsh era and even sv and made profit at 5.99-6.99 a pack. Now it’s impossible without going to 9-$12 and we won’t do that to our community.

[Mark "Kade" Kennedy @AskKade]

@coopernicus01 This is why you take ownership. Website hosted content + newsletters and emails. Direct to consumer.

[LetsGoSave @gosaveapp]

Los Angeles hits different once you exit the freeways and grab a slice of peak rooftop.

Knowing you paid way less than the person sitting next to you makes the view taste even better.

[Mark "Kade" Kennedy @AskKade]

@gosaveapp Looks fantastic.

[Mark "Kade" Kennedy @AskKade]

@GQStudios Never too early.

[Mark "Kade" Kennedy @AskKade]

@_Craig_ That’s a Demi god pack or an evolution pack. Full god packs are all hits