Astrum

India's first research-based strategic communications consulting firm. Helping clients negotiate the landscape of Reputation, Risk, Regulation & ESG.

[Astrum @AstrumCo]

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[Astrum @AstrumCo]

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[Astrum @AstrumCo]

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[Astrum @AstrumCo]

We are delighted to welcome Harsh Shrivastava as Senior Advisor to Astrum, India’s first research-based strategic communications consulting firm.

Harsh brings more than three decades of distinguished experience spanning government, industry, media and civil society. He served in the Planning Commission and in the Prime Minister Office. He has subsequently been the CEO of the Public Affairs Forum of India and the Microfinance Institutions Network, an SRO under the Reserve Bank of India. He has represented the sector before regulators, government, investors, media, and customers. His corporate career includes senior roles at the Confederation of Indian Industry, Feedback Ventures, and other large companies, where he led mandates spanning policy advocacy, corporate affairs, and business development.

Harsh's appointment deepens Astrum's policy advocacy and regulatory affairs capabilities, bringing insight, evidence, and a deep understanding of India's evolving landscape of Reputation, Risk, Regulation, and ESG to the strategy we shape for our clients.

Welcome, Harsh, to the Astrum team.

#Astrumstrong #SeniorAdvisor #PolicyAdvocacy #GovernmentRelations #PublicAffairs

[Astrum @AstrumCo]

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[Astrum @AstrumCo]

Some books are meant to be read. This book is destined to be kept close and lived by when decisions get made in the boardroom.

@AstrumCo, India's first research-based strategic communications consulting firm, in partnership with @Boardstewards , has released the physical copy of "Corporate Reputation: Handbook on Effective Management for Boards", authored by our Chairman, @SunilLulla , at the Annual Day of Value Angel Networks (VINNERS), a community of CEOs, business heads, and leaders driving India's corporate growth.

A powerful resource where Sunil brings together three decades of leadership experience and deep industry insights to illuminate Astrum's pioneering research-based strategic communications solutions helping companies navigate the landscape of reputation, risk, regulation, and ESG. Through lived examples and board-level learnings, he translates complex realities into practical guidance that empowers boards to steward reputation as a strategic governance priority.

What it arms every board with:
- Treating reputation as a strategic governance priority and not a PR afterthought
- Crisis playbooks that are rehearsed, not just written and forgotten
- Aligning ESG, governance, and stakeholder trust into one coherent approach
- Science-based tools, Reputation Health Index™, Net Advocacy Score™ to measure what truly matters
- The board's accountability in a world where cyber threats, deepfakes, and social media move faster than any escalation process.

[Astrum @AstrumCo]

Thank you @brandcommunion for recognising Astrum as one of 25 homegrown PR firms in India's PRide 2026 listing, a recognition that celebrates the architects of India's homegrown Public Relations industry.

Since its inception in May 2015, Astrum has pioneered the application of research driven insights to deliver bespoke strategic communications solutions that help organisations navigate the complex landscape of Reputation, Risk, Regulation and ESG.

#IndiasPRide2026 #BrandCommunion #scienceofpersuasion #astrumstrong #awards #PRIndia

[Astrum @AstrumCo]

To the women who make Astrum, Astrum. 💙

Sharp thinkers. Straight talkers. People who care deeply about the work and know how to have a good time doing it.

The women of Astrum bring the ideas, the energy, and a kind of passion that's genuinely contagious. We challenge each other, back each other, and hold the bar high. Not because we have to, but because we actually care about the work and the people doing it alongside us.

More than half our team and 60% of our boardroom are women. Not by design. Just what happens when you build a culture where merit speaks loudest.

Compassionate but uncompromising. Firm but never harsh. Serious about the work, never too serious about ourselves.

Happy Women's Day to every woman at Astrum. We wouldn't think, move, or laugh quite the same without you. ✨

#HappyWomensDay #Astrum #StrategicCommunications #WomenWhoLead

[Astrum @AstrumCo]

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[Astrum @AstrumCo]

Thrilled to announce our partnership with Concito, Bangladesh's top communication services provider! Together, we'll tackle #reputation, #risk, and #regulation across South Asia.
Read more: https://t.co/JlkiDds7JD!

#GlobalSouthAsia #Partnership #Scienceofpersuasion

[Astrum @AstrumCo]

Learn the latest insights! Explore the exclusive interview of @ashsingla, FMP @Astrumco, with @adgully as he shares what is shaping the future of #PR.
#ScienceofPersuasion #ReputationManagement #AI #AstrumInsights
Read more
https://t.co/RUDkbWj32S

[Astrum @AstrumCo]

@glamina

[Astrum @AstrumCo]

@astrumco & NGage join forces! This alliance brings research-based, multidisciplinary comm solutions to India & Sri Lanka. Together, we navigate the "New World" of reputation, risk & regulation with science-powered narratives. #scienceofpersuasion
https://t.co/jQ8OzAqavi

[Astrum @AstrumCo]

@ashsingla, explores the impact of technology on communications in the latest #PRmomentPodcast with Ben Smith. Uncover insights on #AI, #reputationmanagement, and the science of persuasion.
Listen now #TechTalk #AstrumInsights
https://t.co/3lUBRJ6ktC

[Astrum @AstrumCo]

@ashsingla will be delivering a keynote session on ‘Negotiating the Complex landscape of Reputation, Risk & Regulation in a RUPTured World, in Colombo on 30th Jan - 6pm IST
#BusinessInsights #KeynoteSpeaker #AstrumAdvisory
https://t.co/rkHOrlWwNf

[Comms News @CommsNews_]

We are excited that the study by Astrum will be unveiled at #PRAXIS10 and the executive summary will be made available for download to all delegates.

Look out for #AstrumInsights

[Comms News @CommsNews_]

On 23rd September 2023, at #PRAXIS10, Astrum will host a breakfast conversation exclusively with in-house corporate communications leaders about the insights gleamed from their latest research study. #astruminsights

By invitation only.

[Astrum @AstrumCo]

For COVID19 how many organizations have had any sort of a ‘crisis plan’ that envisaged such a scenario?

Write to @ashsingla at [email protected] and he will be happy to set up a crisis preparedness capability, should you feel the need for it.
#Covid19 #Astrum
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[K J Somaiya Institute of Management @kjsimofficial]

SIMSR was honoured to host Mr. Ashwani Singla - CEO, Astrum, who conducted a session with the students.

@ashsingla @AstrumCo