Research and planning consultancy specializing in brand communications - based on the latest thinking in psychology, anthropology, semiotics and economics.
I'm sorry, but this is simply lovely, and I've no time for those who'll inevitably sneer at it as "Paddingtonism", or whatever. Like it or not, this is the version of Britain most British people identify with. Good on his M the K for participating, too.
American Eagle launched ‘American Beagle’ as an April Fool’s joke but the positive response led them to make it a real product line.🐕 This shows the power of test marketing & consumer feedback. What unexpected product could your brand test that might resonate with your audience?
Creative quality has the largest impact on the effects of advertising sales. 🙌
Our Concept Nursery method identifies strengths and guides optimization for better campaign ROI.
Learn more: 👇
https://t.co/167Qq6tHpE
Recruiting participants with the right mix of creativity, energy, and collaboration can transform your research findings into actionable strategies.
Learn how personality-based recruiting gets better results from market research 👇
https://t.co/BI82ThigkV
Marketing Semiotics is a unique window into consumer culture. Understanding the cultural context in which symbols operate, brands can create resonant connections with consumers.
Curious to learn how semiotics can help your brand? Contact us; we can help👇 https://t.co/cP3EwCGqDE
When Alexander Graham Bell became president of the National Geographic Society he shifted the focus from text-heavy to stunning photography. This saved the publication & made it a visual medium that brought the world to people’s doorsteps. How does your brand use visual elements?
Marketing research can be frustrating, especially if you are trying to strike the right balance between qual and quant research. That’s why we use an approach that blends both worlds - qual at the scale of quant.
Curious to learn more? Contact us: https://t.co/EjCp9RdAvH
In today's competitive market, every creative idea counts. Our Concept Nursery Method focuses on what parts of a creative idea work, and which don’t, ensuring that every idea has the opportunity to shine. ✨
Contact us to learn more: 👇https://t.co/EjCp9RdAvH
Usability testing is the best way to ensure you build user journeys that are intuitive to use and deliver what your user needs vs what you think your user needs. 🤓👌
Learn more about UX research over here 👇 https://t.co/xdBB0eVlsT
Despite being the ‘original,’ Hydrox was overshadowed by Oreo’s strategic branding and marketing prowess. 🙀 Yup - the best-selling cookie in the world is a “copycat” brand.
What can you do to avoid being the next Hydrox? Research leads to wiser decisions. 🤓
This is why usability testing is crucial to invest in early on. Chat with us over here to learn how usability testing can completely transform your UX:
https://t.co/McvD7hv5nd