Sarah Johnson

Research and planning consultancy specializing in brand communications - based on the latest thinking in psychology, anthropology, semiotics and economics.

[Sarah Johnson @AthenaBrand]

@bluewmist Actions have consequences.

[Tomos Doran 🏴󠁧󠁢󠁷󠁬󠁳󠁿 🇬🇧 🇺🇦 🇮🇱 🇵🇸 @portraitinflesh]

I'm sorry, but this is simply lovely, and I've no time for those who'll inevitably sneer at it as "Paddingtonism", or whatever. Like it or not, this is the version of Britain most British people identify with. Good on his M the K for participating, too.

[Sarah Johnson @AthenaBrand]

@GenevieveOger Nice dress! 😉

[Sarah Johnson @AthenaBrand]

@JewsFightBack _1

[Sarah Johnson @AthenaBrand]

@BriannaWu Don't go Brianna! I am a HUGE fan.

[Jeff Hecker @jeffhecker]

American Eagle launched ‘American Beagle’ as an April Fool’s joke but the positive response led them to make it a real product line.🐕 This shows the power of test marketing & consumer feedback. What unexpected product could your brand test that might resonate with your audience?

[Jeff Hecker @jeffhecker]

Creative quality has the largest impact on the effects of advertising sales. 🙌

Our Concept Nursery method identifies strengths and guides optimization for better campaign ROI.

Learn more: 👇

https://t.co/167Qq6tHpE

[Sarah Johnson @AthenaBrand]

Recruiting participants with the right mix of creativity, energy, and collaboration can transform your research findings into actionable strategies.

Learn how personality-based recruiting gets better results from market research 👇

https://t.co/BI82ThigkV

[Jeff Hecker @jeffhecker]

Marketing Semiotics is a unique window into consumer culture. Understanding the cultural context in which symbols operate, brands can create resonant connections with consumers.

Curious to learn how semiotics can help your brand? Contact us; we can help👇 https://t.co/cP3EwCGqDE

[Jeff Hecker @jeffhecker]

When Alexander Graham Bell became president of the National Geographic Society he shifted the focus from text-heavy to stunning photography. This saved the publication & made it a visual medium that brought the world to people’s doorsteps. How does your brand use visual elements?

[Jeff Hecker @jeffhecker]

Marketing research can be frustrating, especially if you are trying to strike the right balance between qual and quant research. That’s why we use an approach that blends both worlds - qual at the scale of quant.

Curious to learn more? Contact us: https://t.co/EjCp9RdAvH

[Jeff Hecker @jeffhecker]

In today's competitive market, every creative idea counts. Our Concept Nursery Method focuses on what parts of a creative idea work, and which don’t, ensuring that every idea has the opportunity to shine. ✨

Contact us to learn more: 👇https://t.co/EjCp9RdAvH

[Jeff Hecker @jeffhecker]

Usability testing is the best way to ensure you build user journeys that are intuitive to use and deliver what your user needs vs what you think your user needs. 🤓👌

Learn more about UX research over here 👇 https://t.co/xdBB0eVlsT

[Jeff Hecker @jeffhecker]

Despite being the ‘original,’ Hydrox was overshadowed by Oreo’s strategic branding and marketing prowess. 🙀 Yup - the best-selling cookie in the world is a “copycat” brand.

What can you do to avoid being the next Hydrox? Research leads to wiser decisions. 🤓

[Jeff Hecker @jeffhecker]

Learn how the importance of personality evaluation and purpose-driven recruitment can give your brand a competitive edge 👇

https://t.co/5PXweBdxMi

[Sarah Johnson @AthenaBrand]

@ManMadeMoon A generational trauma. The old bait and switch: cute bunnies, then DEATH.

[Sarah Johnson @AthenaBrand]

@ManMadeMoon @playmobil Woman with cats definitely the best.

[Sarah Johnson @AthenaBrand]

This is why usability testing is crucial to invest in early on. Chat with us over here to learn how usability testing can completely transform your UX:

https://t.co/McvD7hv5nd

[Sarah Johnson @AthenaBrand]

@HadleyFreeman It is truly sublime. "You are gold. And. SIL-va-ha-ha."

[Sarah Johnson @AthenaBrand]

@jk_rowling Thank you.