Athletic Interest

🏟 breaking down the business of sports 📈

[Athletic Interest @AthleticIntrst]

♟️Chess is taking over the internet! For our latest video, we spoke to @GothamChess to explore the incredible rise of chess.
💡It turned out to be a super insightful case study on the business of sports in the digital age:
https://t.co/hvgO1LDzXC

[Athletic Interest @AthleticIntrst]

Why is Apple paying for Messi? We are breaking down Apple's sports strategy in our latest video.
https://t.co/EKm6DoY8X4
@InterMiamiCF
@adidasfootball
@Apple

[Athletic Interest @AthleticIntrst]

@AlecLFC1 We're not that fast but for now, you can watch this :)
https://t.co/EKm6DoY8X4

[Athletic Interest @AthleticIntrst]

How does Coca-Cola use sports to increase its sales by hundreds of millions per year?

Learn more:

https://t.co/oSfyrc0vpX

[Athletic Interest @AthleticIntrst]

😈 😇 What motivates Mbappé - Money or Morals?

Learn more about the controversial business of Kylian Mbappé in our latest YT video:

https://t.co/6768EmrSUL

[Athletic Interest @AthleticIntrst]

🏎 Salary will not be enough. Hamilton needs to transcend his sport and become one of the biggest athletes on the planet.

❓ Does he have what it takes?

📹 We break down his business, from crazy clothes to vegan burgers, to answer that very question

https://t.co/gA1O7voVaf

[Athletic Interest @AthleticIntrst]

Did you know that Lewis Hamilton's nickname is 'The Billion Dollar Man?'

🌎 There is a very exclusive list of athletes that have actually earned 1 billion across their careers, and Hamilton looked destined to become one of them.

💰 But getting there will not be easy...

[Athletic Interest @AthleticIntrst]

What is the worst advert in Super Bowl history?

Find out here:

https://t.co/eN9mwPJoKE

#superbowl

[Athletic Interest @AthleticIntrst]

@Nike founder Phil Knight living in the moment 🤩

[ESPN UK @ESPNUK]

Nike founder Phil Knight was seemingly the only one who wanted to witness LeBron James make history with his own eyes 👀📸

[Athletic Interest @AthleticIntrst]

🌍 The NFL tried to make it big in Europe once before, a plan that ended in complete failure.

🐘 This is the story. of a bizarre league that involves Donald Trump, an elephant and some very valuable marketing lessons.

https://t.co/6dwJkKBU3E

[Athletic Interest @AthleticIntrst]

🏈 The NFL's recent games in Europe have been huge successes.

🚀 The league is so convinced that American Football can become popular in Europe that it will stage even more European games and is considering a London franchise.

🫢 But the NFL has a weird history with Europe...

[Athletic Interest @AthleticIntrst]

But all good things must come to an end...

🤖 Next-gen superstars like Mbappe and Haaland are starting to reject Madrid, and this policy could be the main reason.

🧠 To learn more, and understand the rise of Real Madrid, Check out our latest video:

https://t.co/HYKRS81dHG

[Athletic Interest @AthleticIntrst]

How did @realmadriden become the biggest team on the planet?

📉 When Florentino Perez took over as president in 2000, the club was suffering financially.

💰 To earn some extra revenue, he decided to introduce one of the most important policies in football history...

[Athletic Interest @AthleticIntrst]

📸 Perez saw it as a quid pro quo. The players were signed to the most attractive team on the planet and received more sponsorship income...Madrid should get a fair cut of those profits.

📈 The gamble worked. Madrid got the Galacticos and millions more in extra sponsorship 💰

[Athletic Interest @AthleticIntrst]

How will the sports industry change in 2023?

💰 Apple and Amazon will make athletes very rich.
⚽️ Women's football will reach new heights.
🤖 AI could start taking over!

Our latest newsletter is perfect to learn what's in store for sports this year:

https://t.co/jSu1CNDght

[Athletic Interest @AthleticIntrst]

🚨 Breaking: Netflix no longer wants you to chill

Also:

❓ Is Big Tech taking over sports?
🎲 Las Vegas GP tickets for $5M
🐷 NFL team in lawsuit over a pig

This week has been full of crazy news, so we broke them down in our weekly newsletter:

https://t.co/yxwNdOQf1S

[Athletic Interest @AthleticIntrst]

🤑 To learn why FIFA should be relatively confident of getting their way read the latest edition of our newsletter.

🏆 Also, check out our favourite moments from the 2022 World Cup.

https://t.co/ZbKLFHzyVw

[Athletic Interest @AthleticIntrst]

Do you miss the World Cup already?

🥳 Don't worry, it's only 1263 days until the next one.

💡 Can't wait that long? Well, FIFA President Gianni Infantino has a plan

The only problem...a lot of people hate it!

[Athletic Interest @AthleticIntrst]

🤕 FIFPRO has questioned how a new tournament will impact player welfare, while UEFA and some clubs are concerned it will take attention away from the Champions League.

💰 So, why would Infantino announce his plans without backing?