Atomium Labs

Strategy & Advertising Solutions Enterprise

[Atomium Labs @AtomiumLabs]

As the world moves towards a binary version of itself, it is imperative for an ad agency to stay human.

#AgencyLife #advertising

[Atomium Labs @AtomiumLabs]

Can our campaign ideas also start on a piece of paper napkin and go on to become the greatest of all time?

We wonder.

#FIFAWorldCup #Messi𓃵 #AgencyLife

[Atomium Labs @AtomiumLabs]

Over a week with no internet and no resolution by @airtelindia . Countless complaints have turned what should have been a minor inconvenience into a menace. Our operations require functional internet. I hope you understand the financial repercussions of this. @AjayChitkara2

[Atomium Labs @AtomiumLabs]

#Nudgestock2022 We are Hooked.

@Ogilvy @rorysutherland #agencylife

[Atomium Labs @AtomiumLabs]

May your life be as colourful as the pleasant colour palettes we work with.
Happy Holi!

#holi #holifestival #holi2022 #holicelebration #holispecial #festiveseason #festivevibes #celebration #colours #colourpalette #atomiumlabs #advertising #marketing #brandcommunication #pune

[Atomium Labs @AtomiumLabs]

Moment of Pride.

On 73rd Republic Day, we salute our incredible nation & celebrate Indianness with Knest Brand Film and Anthem "Desh Mein Bana, Desh Ka Apna"

@ianuragthakur @PMOIndia #NationalGirlChildDay #RepublicDay @smritiirani

[Atomium Labs @AtomiumLabs]

Moment of Pride.

On 73rd Republic Day, we salute our incredible nation & celebrate Indianness with Knest Brand Film and Anthem "Desh Mein Bana, Desh Ka Apna"

@ianuragthakur @PMOIndia #NationalGirlChildDay #RepublicDay @smritiirani

[K-nest Construction Tech @KnestM]

Indian and Proud.
This year, the celebrations for India’s 73rd Republic Day begin early. Presenting our Official Brand Anthem - Desh Mein Bana Desh Ka Apna. Watch it here: https://t.co/1ZLWnQ6yRy

#KnestBrandAnthem #DeshMeinBanaDeshKaApna #republicday #india #knest #formwork

[Atomium Labs @AtomiumLabs]

On this auspicious day may you & your family be blessed with good health, joy and happiness.
#festivevibes #seasonsgreetings #celebration #makarsankranti #bihu #pongal #uttrayan #harvestfestival #positivevibes #advertisingagency #advertising #marketing #brandcommunication #pune

[Atomium Labs @AtomiumLabs]

If a discussion around an idea leads to a debate, be wary as it might no more be a discussion for the brand but a debate for the ego.

Advertising Agencies must look beyond the ego and work for the brand and not for the client's ego.

#marketing #advertising #bebold

[Atomium Labs @AtomiumLabs]

A real estate client must spend more on sales team's soft skill development than newspaper ads. In a market like India, where the supply is higher than the demand, word of mouth will generate more leads than a full page jacket ad.

#realestate #advertising #India #marketing

[Atomium Labs @AtomiumLabs]

Targeted advertising is best when you know "WHY" you running the campaign. A digital campaign's must is a crystal clear objective.

#SocialMedia #digitalmedia #advertising #marketing

[Atomium Labs @AtomiumLabs]

The old conventions of advertising is changing and agencies need to adapt and adopt to it and take the paradigm shift. It is time to think beyond TVC and Ads.

#advertising #marketing

[Atomium Labs @AtomiumLabs]

It is not important to retain the client but it is critical to be honest with the brand.

A good advertising agency works for the brand not the client.

#marketing #advertising

[Atomium Labs @AtomiumLabs]

Marketing is to identity the problem in the business and solve it. Creatively or otherwise, objective must be to rectify it.

#marketing

[Atomium Labs @AtomiumLabs]

Where do ideas come from?

Research and Homework.
Know the product and customer.

#advertising

[Atomium Labs @AtomiumLabs]

The toughest job for a copywriter is to EDIT what he thinks is a gem.

Above is an example of it, I could not do it. Sorry

#advertising #Agency #marketing

[Atomium Labs @AtomiumLabs]

A Story on any platform is and will always be the hero.

#advertising #AgencyLife

[Atomium Labs @AtomiumLabs]

Constructive brainstorm is when everyone contributes to create one big idea.

#AgencyLife #advertising

[Atomium Labs @AtomiumLabs]

Detecting the smoke early can happen only if we have conversations with the clients not just meetings.

#advertising

[Atomium Labs @AtomiumLabs]

Breaking the brief is an art and not a science.

#advertising #AgencyLife