Younger generations turning away from alcohol at unprecedented rates, with Gen Z driving cultural shift.
Australian study shows over course of their life, Gen Z are nearly 20 times more likely to choose not to drink alcohol compared to Baby Boomers, even after adjusting for sociodemographic factors.
The more attached you are to an idea, the less you are to see other ways to operate. Hold true to yourself AND have the humility to remain curious, coachable and open minded.