Austin Bitzas

Founder @inhousegrowth 🚀
$500M+ paid media managed for DTC brands
Playbooks on YouTube & Newsletter 👇

[Austin Bitzas @AustinBitzas]

AI can’t automate a process that does not exist…

[Austin Bitzas @AustinBitzas]

Anyone can copy a supplement brand or formulation.

Much harder to copy:

trust
community
personality
distribution
owned attention

[Austin Bitzas @AustinBitzas]

AI is commoditizing execution.

Dashboards, workflows, apps, landing pages, even coding itself are getting cheaper and easier to build.

[Austin Bitzas @AustinBitzas]

The moat is shifting from:

“best product wins”

to:

“best distribution + trust wins.”

That’s why:

creator-led brands are exploding
newsletters/podcasts/youtube channels are getting acquired
PE likes consumable CPG (eg. Gruns)
audiences are becoming assets

[Austin Bitzas @AustinBitzas]

This means skewed attribution, and worse a possible hit to your margins.

Expire codes. Audit frequently (or create an agent for this 🧠). Create systems to track discount usage and identify leaked codes quickly.

[Austin Bitzas @AustinBitzas]

Google Overview & other LLMs are leaking your promo codes.

Marketers 🚨 audit your brands code usage.

Search your [brand]+ “discount/promo, etc”

[Austin Bitzas @AustinBitzas]

Stop being generic. Start being the resource.

#googleads #ppc #marketingstrategy #growthmarketing #dtc

[Austin Bitzas @AustinBitzas]

Google Ads review sites are getting crushed by April 2026 Core Update 📉

[Austin Bitzas @AustinBitzas]

✅ Intent: for brands create a hybrid landing page that your audience can purchase on for “Buy [Brand]” keywords to kill “friction tax”

✅ Bidding: set harder bid caps

✅ CRO: focus on CRO basics. Test copy, offer, price, different page templates, etc.

[Austin Bitzas @AustinBitzas]

I don’t watch basketball.
Got asked to do a March Madness Bracket.
Used an AI prompt for my bracket.
Took home the W… 🏆

[Austin Bitzas @AustinBitzas]

• Monitor your ad accounts closer than ever, ad platforms will happily expand into less efficient inventory when demand softens

[Austin Bitzas @AustinBitzas]

“Cancel subscription” searches just hit a 5-year high. Across premium e-com brands, we’re seeing softer CVRs + more volatility YTD. Amazon pulled back in auctions across most categories after last ship date in Dec. (only recently scaling back).

Coincidence?

[Austin Bitzas @AustinBitzas]

• Launch new SKUs faster to expand TAM
• Audit your funnel. Identify friction points. Build reporting to find issues quick.

[Austin Bitzas @AustinBitzas]

• Monitor your ad accounts closer than ever, ad platforms will happily expand into less efficient inventory when demand softens

[Austin Bitzas @AustinBitzas]

“Cancel subscription” searches just hit a 5-year high.

Across premium e-com brands, we’re seeing softer CVRs + more volatility YTD.

Amazon pulled back in auctions across most categories after last ship date in Dec. (only recently scaling back).

Coincidence?

[Austin Bitzas @AustinBitzas]

• Launch new SKUs faster to expand TAM