The moat is shifting from:
“best product wins”
to:
“best distribution + trust wins.”
That’s why:
creator-led brands are exploding
newsletters/podcasts/youtube channels are getting acquired
PE likes consumable CPG (eg. Gruns)
audiences are becoming assets
This means skewed attribution, and worse a possible hit to your margins.
Expire codes. Audit frequently (or create an agent for this 🧠). Create systems to track discount usage and identify leaked codes quickly.
✅ Intent: for brands create a hybrid landing page that your audience can purchase on for “Buy [Brand]” keywords to kill “friction tax”
✅ Bidding: set harder bid caps
✅ CRO: focus on CRO basics. Test copy, offer, price, different page templates, etc.
“Cancel subscription” searches just hit a 5-year high. Across premium e-com brands, we’re seeing softer CVRs + more volatility YTD. Amazon pulled back in auctions across most categories after last ship date in Dec. (only recently scaling back).
Coincidence?
“Cancel subscription” searches just hit a 5-year high.
Across premium e-com brands, we’re seeing softer CVRs + more volatility YTD.
Amazon pulled back in auctions across most categories after last ship date in Dec. (only recently scaling back).
Coincidence?