Austin Friesen

University of Wisconsin Superior 🏒 | Winnipeg

[Austin Friesen @AustinFriesen98]

All you had to do at Cfest to see someone do something incredibly stupid was to yell "Just send it"

[Lawson McDonald @LawsonMcDonald_]

Best day for the brand in 2025. Baby steps but happy with our latest collection and the work put in.

[Lawson McDonald @LawsonMcDonald_]

Love to see it @JLazzy23

[Lawson McDonald @LawsonMcDonald_]

Film cameras just make everything look cool

[Lawson McDonald @LawsonMcDonald_]

Week update from a retired hockey player building a clothing brand. About to launch some new stuff!

[Lawson McDonald @LawsonMcDonald_]

Printing the full order today 🖌️

[Lawson McDonald @LawsonMcDonald_]

A product you’re proud of makes creating videos like this so much fun.

[Lawson McDonald @LawsonMcDonald_]

A little look behind the scenes at a series for NOBAD I really enjoy working on!

The goal here is to introduce celebrities, athletes or creators to hockey & create content that's entertaining to the casual fan.

Forsure have a lot to improve on with the content all around but plan to do atleast 4-5 more episodes for the remainder of the NHL seasons.

Just finished posting the full Welcome to the league vlog (in bio)

[Lawson McDonald @LawsonMcDonald_]

5 years ago I was playing college hockey and decide to start posting on TikTok with my teammates.

Since then:
- 7 figures in brand partnerships
- learned about business & marketing
- started a clothing brand
- worked with 15 NHL teams
- transitioned from athlete to entrepreneur

Just wanted to share how this impacted me so more athletes can start!

[Lawson McDonald @LawsonMcDonald_]

Get NOBAD on the big screen at Wrigley ✔️ good job @AustinFriesen98

[Lawson McDonald @LawsonMcDonald_]

Created a small collection around the NHL Winter Classic at Wrigley and finally got the product.

We will be there doing work on the influencer side so figured why not use it as a marketing event for NOBAD.

If you want to rep NOBAD at the Winter Classic I will hand deliver it to you in Chicago!

[Lawson McDonald @LawsonMcDonald_]

1 year ago I entered the e-commerce space and started a hockey street style clothing brand with my old teammates.

With no experience or knowledge of running a ecom brand we picked a goal of $100,000 in sales to hit.

Pumped to say that goal was hit but more importantly we were profitable as well.

I still hardly know what I’m doing but man it’s been fun figuring it out. Shoutout to everyone way ahead of me posting on X you really are motivating the beginners out here 🫡

[Lawson McDonald @LawsonMcDonald_]

Just dropped this collection.

Trying to do something totally new for the sport of hockey & love how this one came together

[Austin Friesen @AustinFriesen98]

@WestJet are you so cheap now a days you not only have to charge people $55 for a cary on bag, but you can’t even update your planes to have power outlets in your seats? What is this 2006?

[Lawson McDonald @LawsonMcDonald_]

Dialing in the content planning for NOBAD. Planning our characters, plots, & storylines based off of @orenmeetsworld framework. If you haven’t seen our brand yet on TikTok…you’re about to 🫡

[The Hockey Guys @thehockeyguys_]

Thank you everyone for the support over the last few days. This is just the beginning for Team NOBAD!

[Lawson McDonald @LawsonMcDonald_]

10 years ago I started making travel vlogs with my GoPro Just for fun

5 years ago I started making youtube vlogs as a College Hockey player Just for fun

Now I’m making a BTS series for my clothing brand Just for fun

Start with “fun” and don’t worry about how it’ll all connect

[Lawson McDonald @LawsonMcDonald_]

Starting this brand from the ground up and sharing the process as it grows.

ask me anything you want to know, I’m an open book.

[The Hockey Guys @thehockeyguys_]

CHAMPS!!! The Elbo Room Ringers have brought home the cup!

[The Hockey Guys @thehockeyguys_]

Hang it in the louvre🏆🏆🏆

[The Hockey Guys @thehockeyguys_]

Goal!!! 2-0

Nice one Frizz 🏒🏒