Austin Liao

UT '21

[Austin Liao @AustinLiao3]

When measuring the impact of influencer marketing, don't just rely on data. While the number of likes and shares seem like good metrics, without context, it will answer the wrong questions. #InfluencerCode @InfluencercodeU

[Austin Liao @AustinLiao3]

Did you know the word "influencer" was only incorporated into the English Dictionary in 2019? However The first instance of official influencer marketing dates back to 1760 for a tea set endorsed by the Queen of England. #InfluencerCode @InfluencercodeU
https://t.co/tBpUsXXFeG.

[Austin Liao @AustinLiao3]

Interested in working with an influencer? It may sound boring, but make sure to write up an Influencer Agreement, lay out the legal terms. For example, is the influencer willing to be micromanaged, or do they want creative freedom? #InfluencerCode @InfluencercodeU

[Austin Liao @AustinLiao3]

One of my favorite examples of influencer marketing is with Ryan Reynolds where he combines his creative insights and clever dialogues into compelling marketing videos for brands such as Aviation Gina and Mint Mobile. #InfluencerCode @InfluencercodeU
https://t.co/2iElDAem8W

[Austin Liao @AustinLiao3]

Influencers can be more than just a face for a brand, they can provide essential research, assist in content creation, and even help with global and cultural expansion. #InfluencerCode @InfluencercodeU

[Austin Liao @AustinLiao3]

Remember, when approaching influencers, establish your own credibility too. Let the influencer know why they should invest in relationship and ensure their own success too. #InfluencerCode @InfluencercodeU

[Austin Liao @AustinLiao3]

The difference between a brand ambassador and influencer? Brand ambassadors are just formalized influencers, but the best kinds are ones that are not mandated, they aren't directly told to promote for the brand. #InfluencerCode @InfluencercodeU

[Austin Liao @AustinLiao3]

Influence is an outcome, not a job title. Influence refers to the power to affect actions while influencers are a medium. #InfluencerCode @InfluencercodeU

[Austin Liao @AustinLiao3]

The first step in identifying your target market is to identify the needs based segments in the market. What is your audience looking for? What do they consider when purchasing? #Influecercode @InfluencercodeU

[Austin Liao @AustinLiao3]

To get started in #influencermarketing, you need to first have the attention of your target audience and then be able to influence their actions. Make sure to build a strong community. #influencercode @InfluencercodeU