Good Morning to all the founders, marketing and branding agencies, developers, protocols and fellow designers. 👋
We are thrilled to announce the official launch of our design studio - Studio Avaha!
Sound on, please!
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Hot take - Products fail because designers talk about 'user-centric' design, but they are actually designing for themselves.
We are asking the wrong questions. We are not looking for solutions but validation.
We are witnessing a slow shift in web3 product and website designs everywhere.
Light mode is finally gaining over dark mode for some very simple reasons.
The main one --> Gradual shift in target consumer base
Let's see some more 🧵
Start using old and well-known songs in videos, and see the watch times jump.
Reason - auditory memory
People connect with things they already know.
Relatability, familiarity = retention
This one is a personal favourite.
Web3 marketing in a nutshell - laser eyes and rocket emojis for your heart, and then a 47-page whitepaper for your brain.
This is the Dual Processing Theory - Fast and emotional vs Slow and rational.
Brands can follow either or even both to tap into their target market.
I absolutely love @AvahaStudio's work. Honestly one of the best investments we've made at Aerius. They can do everything from quirky and fun to experimental and captivating.
We're going to do some great things together.
Very often, we have thought about what Avaha stands for, and with every passing day our vision gets clearer.
To design things that keep the users in the centre, serve a purpose, represent a founder's dream in the best possible way and makes us feel alive.
Sound on, folks. 📢
Things we designers do for fun -
1. Doomscroll on Pintrest
2. Make fun of other people's design
3. Change rectangle size
4. Give random prompts to AI generators and wait for some magic to happen
Still don't know why this video has a horse when I didn't ask for it.
Want to make your app faster and just feel better?
This 🧵 dives into Google’s Material 3 Expressive, backed by 46 studies and 18K+ users, to show how tiny animations make your favourite apps friendlier and cooler.