Adhil Patel

I'm a market researcher with a passion for understanding WHY people do the things they do. And I'm a Board Game Geek.

[Kantar Africa, Middle East & Türkiye @Kantar_AME]

Positioning is like finding the right parking space inside the consumer’s mind and going for it before someone else takes it. #StinaVanRooyen and @avataarkaap
at the @MarketAchievers webinar

[Kantar Africa, Middle East & Türkiye @Kantar_AME]

“2020 taught us what we do today will define our tomorrow. We’re ready for whatever comes next, facing it with the sense of humour and national pride that make us South African.” 🇿🇦❤️📺@Kantar_AME reveals SA's Top 20 #BestLikedAds of 2020 on @Bizcommunity: https://t.co/DjZPeloFso

[Kantar Africa, Middle East & Türkiye @Kantar_AME]

Last chance to share the highs and lows of your marketing experiences – anonymously, of course. 🤐 Add your voice to our #MediaReactions survey if you haven't yet done so: https://t.co/GuxavdVz4R

[Adhil Patel @Avataarkaap]

@ericsalama @comicrelief Brilliant news!

[Adhil Patel @Avataarkaap]

@Last_Avatar Totally appreciated. Thanks for the share.

[Karin Du Chenne @karinduchenne]

Welcome to our clients to embrace the spirit of International Women’s Day by sharing ideas with our clients #IWD2020 #HCLforEquality #EachforEqual

[Adhil Patel @Avataarkaap]

@iab_sa hosting a digital influencer discussion today. Some cool thoughts and experiences.

[Adhil Patel @Avataarkaap]

Getting media right is a challenge. Paid for media counts for less than many would think, so understanding and optimizing the rest of your media is important.

https://t.co/qup3foQ1EN

[Adhil Patel @Avataarkaap]

@koningwoning @Danruto @markritson Exactly. I would have missed this otherwise, and now I can be informed and equally disgusted at this idiotic campaign.

[Adhil Patel @Avataarkaap]

Loving this Spotify campaign...

[ADWEEK @Adweek]

Is this one of Spotify's best outdoor campaigns ever? Maybe. https://t.co/ucVtIJvJr3

[Adhil Patel @Avataarkaap]

@jazzrsa Haha. It made me laugh.

[Adhil Patel @Avataarkaap]

BrandZ SA Top 30 learnings

https://t.co/2qSYC7RmwI

[Kantar North America @Kantar_NA]

88% of people would rather spend money on experiences than material things.

To learn what this means for brands, book your place on our webinar:https://t.co/lNt52hcEsf

[Adhil Patel @Avataarkaap]

#brandzsa Our panel led by @karinduchenne @Kantar BrandZ SA Top 30

[Adhil Patel @Avataarkaap]

@ericsalama @Kantar @GroupMWorldwide We like it too

[Adhil Patel @Avataarkaap]

What a memorable moment to be opening the JSE this morning!

[JSE @JSE_Group]

The countdown begins. The kudu horn sound symbolises the opening of the market. #BrandZSA

[Adhil Patel @Avataarkaap]

The Winners for Innovation: Rain!

[eric salama @ericsalama]

Love this thought from @Avataarkaap @BrandZRankings quoting Daniel Kahneman - that most brand experiences are forgotten and that what’s important is not the experience itself but the perception of the experience #brandzsa

[Adhil Patel @Avataarkaap]

And, STILL the most valuable brand in the nation... Standard Bank! #brandzsa