Team Spotlight: @JoahSantos (Advisor, EDEL)
Joah Santos brings more than two decades of global brand-building and innovation experience to Edel, with a career that has shaped some of the most influential brands of the last generation, including some of the best known crypto brands.
He is best known for his work on Dove’s landmark “Real Beauty” campaign, one of the most successful and culturally significant brand movements in modern history. Joah defined a strategic foundation establishing a new industry standard for purpose-led marketing that is still widely taught today.
Across 30 years, Joah has advised Fortune 500 companies, high-growth tech firms, and emerging financial platforms, developing frameworks that connect deep human insight with market performance. His POV methodology has been adopted worldwide for its clarity, emotional precision, and commercial impact.
At Edel, Joah supports our mission to create a fairer market by helping investors earn the rent their stocks generate. His expertise in behavioural economics, narrative design, and market psychology will play an important role in guiding Edel’s evolution as we bring transparency and trust back to the financial system.
We’re proud to count on him at Edel.
Dear community,
The past two weeks have been some of the most turbulent weeks of our lives and we wanted to take this moment here to address a few things.
- History of Edel
- Launch
- Product
- Future
Our journey just got started and we're gearing up for the next stage!
USD1 unlocks a new layer of capital efficiency onchain.
In collaboration with @worldlibertyfi, Edel opens new avenues for #USD1 across lending, liquidity, and structured use cases for tokenized equities.
Utility is what drives adoption.
50K testnet users.
$17k in rewards distributed.
100K User by end of next week.
Rewards keep growing as well.
This is the shift materializing.
We’ve built for reach. In the next phase we build for depth.
If you thought 2025 was big, wait until you see what 2026 has in store.
Stay tuned as we continue moving through the roadmap with exciting developments on the horizon.
(1/3) We’re excited to announce that Bridge @Stablecoin is now live as the first Fiat Anchor on Keeta Network!
Bridge enables seamless movement between fiat and stablecoins, allowing users to deposit or withdraw directly to and from their bank accounts with speed and reliability.
$KTA
The future is digital, but the world still runs on legacy rails.
Keeta connects those systems to blockchain today, paving the way for all fiat to move fully on-chain in the future.
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The market has begun to outgrow the infrastructure it runs on.
Scalability matters more than ever as blockchain adoption accelerates across industries and institutions.
$KTA
Delphi Digital published a report on Keeta Network, highlighting how our technology is shaping the future of global finance.
We’re grateful for their continued support and recognition.
Read the full article below.
$KTA
The Footprint Identity Anchor is now live on Keeta Network!
Users can verify their identity directly on-chain, unlocking verified identity across the Keeta ecosystem.
This marks a major milestone for Keeta and lays the groundwork for upcoming integrations.
$KTA
We're calling on all blockchain developers to build on Keeta Network!
Keeta is committing 1M $KTA to our developer grant program, rewarding builders who bring new ideas and infrastructure to the network.
If you’re interested, submit your project proposal for review by our CEO: https://t.co/QrSuJ13FgQ
In the future, we’ll also introduce bounty items, which will outline specific features we’d like the community to build.
$KTA
We’re excited to unveil Keeta’s new roadmap!
It highlights Keeta's upcoming milestones to keep the community informed on our direction. As with our previous roadmap, items are not listed chronologically, and each will be announced once completed.
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(1/4) We've released the Outbound Base Anchor on Keeta Network!
You can now send KTA, USDC, EURC, and CBBTC tokens bidirectionally between Base and Keeta Network. See the posts below for instructions on how to use the anchor on Keeta Wallet.
$KTA
(1/6) Keeta is partnering with Agora, which recently completed its Series A with Paradigm, to drive TradFi-DeFi convergence.
We’re excited to see what the future holds for this partnership!
Read below to see how Keeta and Agora are teaming up.
$KTA