AveryKane

"IM ME, I DO ME, AND I CHILL" - KD

[AveryKane @AveryKane12]

@kyleshatto Do the number of betters make it worthwhile for these companies to change the way viewers see the sport on TV #SRM3224 #group3 #group4

[AveryKane @AveryKane12]

@cole_nowak I think you must be careful to not open themselves up to criticism or lawsuits from parents. I do see the importance for these companies to become the Nike of betting. You want people going to your app without thinking about it, and that process starts young. #SRM3224 #group4

[AveryKane @AveryKane12]

@soobinseo98 @HickmanFreddie I think usually commercials are easy to tune out but for some reason these betting ads are unavoidable and as someone who doesn't bet it gets annoying usually, I don't relate to ads but these stick out the most. #srm3224 #group3 #group4

[AveryKane @AveryKane12]

#SRM3224 the NBA does a program called NBA fit where they have basketball clinics, health tips, and wellness seminars to help underprivileged youth get an outlet for exercise, spread the NBA brand, and grow the game.

[AveryKane @AveryKane12]

#SRM3224 An example of a CSR initiative done by a sports organization is ESPN and its JimmyV Foundation efforts. Started by ESPN and coach Jim Valvano in 1993. They have raised about $290 million for cancer research, and is a prominent cancer research foundation worldwide.

[AveryKane @AveryKane12]

does the high frequency of points being scored made this difficult? because there is always something happening because in the NFL a 2 yard run is very common and it isn't something fans need to see.

[AveryKane @AveryKane12]

#SRM3224 #group2 I don't think this style would work for college basketball, but in this case it might work for the big east. As people watch less and less Big East basketball it may be a good way in which the conference can get eyes on the games.

[AveryKane @AveryKane12]

what are some pros and cons of this type of broadcast for basketball

[AveryKane @AveryKane12]

as someone who isn't a big college basketball fan besides march madness this wouldn't attract me to watch the game.

[AveryKane @AveryKane12]

#SRM3224 one example of a sponsor that will create noise is if the team has a sponsor that aligns with anti vaxxers because teams will want their fans to be vaccinated so they can have people at games safely.

[AveryKane @AveryKane12]

will this move into professional sports lifts and gym sessions too?

[AveryKane @AveryKane12]

#SRM3224 #group2 Currently I think VR in fitness is something that is slowly growing but not a fabric in people's households enough to be a trend. I think the future of VR in fitness is huge. But would people buy an oculus instead of just using youtube or another online program?

[AveryKane @AveryKane12]

Are people going to need dedicated rooms so they don't hit anything?

[AveryKane @AveryKane12]

Will COVID accelerate this process?

[AveryKane @AveryKane12]

I feel like part of the gym experience is comradery with other people there, will people miss that?

[AveryKane @AveryKane12]

#SRM3224 one example of AR in sport is when broadcasts for sports games use graphics almost as if they are actually above the payer's to show stats or info about players. This gives the audience information and in a way that is easy for them to digest.

[AveryKane @AveryKane12]

#SRM3224 An example of a sports organization tapping into one of the three characteristics to reach a modern sports audience is the NBA partnering with an NFT company to make NBA Topshot making an audience more invested and pay more attention to the product on the court.

[AveryKane @AveryKane12]

#SRM3224 an example of a positive PR in sport is when the NFL promotes the many different types of cancers during October as part of the crucial catch program. During this time all the proceeds from clothes and other items sold are donated to cancer research

[AveryKane @AveryKane12]

A good or a bad outcome doesn't matter either way you are drinking more alcohol.

[AveryKane @AveryKane12]

#SRM3224 #group2 We see a lot of ads that don't really align with the brand but I believe alcohol ads within the NFL fit perfectly because they are an integral part of the fan experience at games, tailgates, and at home. Is alcohol the best category for the NFL?

[AveryKane @AveryKane12]

Why do we think of beer with just the NFL and I can't really think about that relationship with other leagues