Axon Perform

Axon Perform is a cutting-edge sports intelligence platform designed to unify and analyse performance data across all facets of elite sports.

[Axon Perform @AxonPerform]

Gut feel won’t cut it. Data scales your scouts, compares like-for-like and shows if a player’s output will translate to your league + style.
This is how we make signings defendable.
Axon Perform → Shortlists, comparisons, value & risk in one place.
Book a demo

[Soccer Science @SoccerScience]

@AxonPerform are showcasing how smarter data integration can transform performance operations. 📊

Their AXON Intelligence Platform brings multiple data sources together, turning information into actionable insights and helping organisations make better-informed decisions.

[Training Ground Guru @ground_guru]

Gloucester Rugby's analysts now use AI to build 80% of their weekly match previews at the click of a button.

How @AxonPerform's AI layer changed their department - and why they still watch the game first.

@gloucesterrugby

https://t.co/fQJruGFuJm

[Axon Perform @AxonPerform]

If you're wondering whether your own data is in a state where this would work, that's the right question to ask first.

The AI Readiness Questionnaire takes about ten minutes and shows you where the gaps are:

https://t.co/hzCSP8D4yE

[Axon Perform @AxonPerform]

We were asked this week: what is an MCP?

Someone who's spent years in performance, heard the term a dozen times, never had it explained properly.

So here it is. What one is, and why it changes how a performance team gets to its data.

#SportsScience #MCP

[Axon Perform @AxonPerform]

What changes in practice: a coach asks a follow-up and gets the answer in the meeting, not the next morning.

Reports build themselves and rerun every day. Your measures, your naming, on live data.

[Axon Perform @AxonPerform]

A customer told us their availability spreadsheet wasn't secure, wasn't accurate, and was already a day behind by the time it landed. So we built it into Axon HQ instead. Medical logs it once, coaches see it live.

[Axon Perform @AxonPerform]

https://t.co/Icp4hdDFGY

[Axon Perform @AxonPerform]

Building a report with AI is easy now. Getting your team to actually see it wasn't.

So we built a reports environment inside Axon HQ. Set up a workspace, upload the report, share it, and it's still entirely yours: your design, your measures, your logic.

[Axon Perform @AxonPerform]

Someone said to me recently that AI is like electricity. Driving past this dam on the weekend made me think.

Henry Ford didn't invent electricity, he just used it differently to everyone else. Everyone had access to the same power, he was the one who worked out you could run a production line off it and mass produce cars. The technology wasn't the advantage, what he did with it was.

Behind this dam sits a few thousand tonnes of water doing nothing until it moves through a turbine. That's like most of the data sitting inside sports organisations right now, stored behind walls in different teams, not doing anything for anyone.

The turbine is the bit that matters, it's what turns water into electricity. Every performance department is trying to do the same job with GPS files, wellness scores and match stats: turn stacks of stored data into something a team can use for better insight.

A lot of time, energy and money goes into collecting data and filling the dam. Fewer teams have built the turbine.

What's the difference for you, between the data you've got sitting there and actually turning it into electricity?

[Axon Perform @AxonPerform]

Performance teams are drowning in data, but starving for clarity.

GPS, game data, strength tests, wellness, medical; all in different formats and different athlete records. Merging it is slow, fragile, manual and error-prone.

So we rebuilt the entire flow 👇

[Axon Perform @AxonPerform]

Axon Perform now integrates with Oval, bringing game analytics directly into your performance workflow.

No more exports.
No more manual merges.
Just clean, connected game data, ready to analyse alongside GPS, wellness, testing and more.

Faster insights. Smarter decisions.

[Axon Perform @AxonPerform]

Axon Perform vs AMS: What’s the difference?

Not all athlete management systems actually help teams use their data.

Traditional AMS stores information.
Axon Perform helps you use it.

Connected data. Faster insights. Smarter workflows.

[Axon Perform @AxonPerform]

You can’t improve what you can’t measure.
Strength, power and load sit across multiple tools but Axon connects VALD, Catapult + more so S&C coaches can see how the squad is really trending.
🟢Strength, power + load
🟢Trends over time + across squads
🟢Player progress vs baseline

[Axon Perform @AxonPerform]

Full circle moment 🇬🇧

Jon’s joined Andy on the ground in the UK - meeting teams, reconnecting with partners, and building the next phase of Axon Perform’s journey in Europe.

Same duo, same photo… one big step forward.

[Axon Perform @AxonPerform]

Recruitment isn’t just about skills.
Combine game data + physical data to see the full picture:
🔍 Durability
⚡ Resilience
🧩 System fit

Smarter recruitment = stronger squads.
https://t.co/nsxnPWSjIh

[Axon Perform @AxonPerform]

Recruitment is football’s biggest data opportunity.
Clubs like Liverpool, Brentford + Brighton prove it works.
Axon Perform gives you the tools to turn player data into smarter signings.
📍 At TGGLive2025 next week? Spot Jon + Andy + say hi!

[Axon Perform @AxonPerform]

What do elite analysts look for in a match report?

1️⃣ Team performance vs. game model
2️⃣ Player contribution
3️⃣ Actionable insights for coaches

Axon Perform delivers all three within clicks.

Book a demo:
https://t.co/nsxnPWSjIh