Most Nigerian businesses running billboard campaigns are wasting 70% of their investment.
Not because the board is in the wrong location.
Because the billboard is the ONLY thing doing the work.
Here's how to fix it. 👇
#BillboardNigeria#NigeriaMarketing
Naija Radio is now approaching 7K all-time listeners, with 24 people currently tuned in 📻🇳🇬❤️
Big shoutout to the businesses currently advertising with and supporting Naija Radio 🙌
@officialcardron@salaryindexng@join_huxxle@Vaultcova@AxyonMedia
Wiggle & Wit
Thank you for trusting me with your brands and supporting what I’m building ❤️
You can advertise your business on Naija Radio too.
Advertise here → https://t.co/2i83jLC0Of
Another business supporting Naija Radio 📻🇳🇬
Welcome @AxyonMedia ❤️
Axyon Media helps brands get seen through strategic billboard placements, media planning and brand amplification across Lagos, Edo, Delta, Ondo, Abuja and beyond.
Want to take your brand beyond the screen and put it where people move?
Check them out → https://t.co/DtGaLyM1vu
You too can put your business in front of 3K+ Naija Radio listeners.
Become a sponsor → https://t.co/2i83jLCyDN
We’re reviving Nigerian radio culture, together! 📻❤️
If you're a brand thinking 'we'll do OOH once we're bigger', that's backwards. The brands winning attention right now are the ones who moved on placement before it got expensive.
We help brands do exactly that across the South-South. DM to talk
OOH advertising in Nigeria just posted a 41% CAGR - the highest growth rate of any traditional media channel.
Brands are fighting for digital attention that lasts 3 seconds. Meanwhile, a billboard on Airport Road gets seen by thousands, every single day, un-skipped.
The arbitrage is insane.
Your competitor's billboard is on Airport Road right now. Schools are back. Roads are packed.
Thousands of fresh eyes on Nigerian roads every morning.
Is your brand one of the things they're seeing?
[email protected] | https://t.co/WhQymScbh5
#AxyonMedia#BillboardNigeria
Before we print a single billboard, we show clients exactly what it looks like on the street.
AI mockups. Multiple variations. Back and forth until they say "this is it."
We did this for Shotex Doors in Benin City.
#OOHAdvertising#Billboard#Nigeria#BrandManagement
August in Nigeria = peak outdoor advertising month.
Here's why:
🎓 School resumption - roads are packed
🛍️ Back-to-school spending peaks
📈 Q3 brand campaigns launch
👀 Maximum eyes on every billboard
Is your brand visible? DM us
SpaceX is hiring exceptional engineering & skilled trades talent to build & operate the most powerful AI supercomputer clusters on & off Earth.
If interested, please email 3 bullet points demonstrating evidence of exceptional ability & your resume to [email protected].
New month. New audiences.
Your billboard should be working right now whether you're awake or asleep. Stop waiting for customers to find you.
Put your brand where their eyes already are.
July is almost done.
The brands that invested in visibility this month?
They're already ahead for August.
August bookings are open.
Axyon Media - https://t.co/L7sEwC1tyZ
#SundayMotivation#AxyonMedia#OOH#AugustBookings
The brand that started showing up 5 years ago isn't just ahead of you today, they're years of trust-building ahead of you.
Most brands treat advertising like a tap. The smart ones treat it like savings.
Show up consistently. Own the corridor. Build the memory.
I launched @axyonmedia without a Google Business Profile for the first couple of months. Thought it was just for restaurants and shops. Meanwhile customers were searching for OOH advertising in Benin and finding nothing.
The day I set it up properly - photos, description, location, category - we started getting enquiries from people who never saw a single tweet or post.
The street finds you when Google can find you first.
What's one thing your business still hasn't set up online?
Nigerian brands running billboards are only doing half the job.
The billboard creates awareness. But without retargeting, that awareness evaporates.
Here's the system that fixes it:
We broke down the full setup for Nigerian SMEs 👇
https://t.co/OpjnCapzkU
#BillboardNigeria
5 billboard mistakes we see constantly on Nigerian roads:
❌ Too much text
❌ Wrong location
❌ Poor contrast
❌ No call to action
❌ No permit compliance
Every one is avoidable.
At Axyon Media, we fix all 5 before the board goes up. https://t.co/L7sEwC1tyZ
#BillboardMistakes
Tuesday thought:
Your brand's reputation is being built whether you manage it or not.
The question is - who's building it?
Axyon Media - https://t.co/L7sEwC1tyZ
OOH + Digital together:
→ Billboard creates awareness
→ Digital retargets who saw it
→ Billboard drives Google searches
→ WhatsApp converts the warm lead
Not OOH vs Digital.
Both. Together.
Axyon Media - https://t.co/L7sEwC1tyZ