Sophia shared her journey, from growing up in France with Moroccan roots to building Zoubida that carries memory and showcase Morocco authenticity. The workshop became a lesson on how lived experiences can shape creativity and how storytelling can reinvent heritage for a new gen.
Being part of Diaspora Wonderland reminded us why creativity is more than expression, it’s a bridge where culture, memory and identity all meet through fashion, storytelling and dialogue.
For us at AYKO, it was powerful to see this connect back to our own journey as cross-cultural exchange like this isn’t abstract; it’s what gives young creatives the tools to grow, to educate themselves, and to see their own stories as valuable on any stage.
We’re glad to be part of this year’s FashionEVO Summit & Show, the theme Creative Bridge: Bridging Creativity, Community, and Commerce in Africa’s Fashion Future
It’s a vision we resonate with. At AYKO, connecting talent to opportunity and amplifying Africa’s creative voice is at the core of what we do.
We’re proud to see David & Simi, two of our African Talent Discovery winners joining their runway this year.