Ben Audry | Growth

Growth @ Custom One
Personalized video for each lead. Quiz Funnels | Outbound Videos
I talk about growth, data, and AI agents.

[Ben Audry | Growth @BAudry22164]

I joined Custom One as Head of Growth.

I'll share what happens when you replace the generic funnel with a personalized video for every lead.

Data, CRM, nurturing, acquisition, AI agents, and the mistakes in between.

Building in public from Hong Kong.

[Nous Research @NousResearch]

Hermes Agent is open for business.

Nous Portal now lets you invite colleagues to a Hermes Business account: your team gets agents across channels while sharing one central balance with per-member caps and shared skills that compound into proprietary IP.

Hermes Enterprise brings the same capabilities to on-prem or the cloud of your choice: a complete, self-improving, sovereign AI stack already trusted by some of the world's largest companies. Contact us to join them.

https://t.co/JafZMCVAgm

[Ben Audry | Growth @BAudry22164]

@Joi2James https://t.co/6jQxl9lv4D

[Ben Audry | Growth @BAudry22164]

@SebDevLab Les idées c’est bien, mais la vraie question c’est qui va payer pour ça ?
Est ce que ça résout une douleur dans une niche précise ?

[Ben Audry | Growth @BAudry22164]

I gave Codex 75 scraped posts, 17 of my own, weekly context, brand rules, tone calibration and the humanizer.

Produced only 8 drafts.

Codex QA blocked all 8: copied framing, unsupported facts...

Use Claude to write it's better

[Ben Audry | Growth @BAudry22164]

Custom One builds personalized video funnels from a quiz or form.

Our AI drafts the script and flow, but the customer must film it.

That action is why the first target is crypto and trading infopreneurs who already film daily.

[Ben Audry | Growth @BAudry22164]

When there's an easy way and a hard way, I pick the hard one.

I once spent half a day building a scraper to find websites for 600 companies, something Apollo does in five minutes.

Now I ask one question before I start: does a simple version of this already exist.

[Ben Audry | Growth @BAudry22164]

June ended with zero clients on my own offer. July was quiet.

I kept posting with nothing coming back, taking coffees that led nowhere, sending follow-ups into silence.

Last month three projects landed at the same time.

Keep posting, keep working.

Actions >>> thinking

[Ben Audry | Growth @BAudry22164]

This year I played rugby with good players across Asia, including a tournament in Bangkok against Singapore, Laos and Thailand.

I never thought I'd be part of that when I landed in Hong Kong.

You never know what to expect until you move.

[Ben Audry | Growth @BAudry22164]

Eleven months in Hong Kong I worked from a couch, a bed, coffee shops. No desk.

Then I got one.

First thing I put on it wasn't a monitor. A paper notebook and a pen.

I build automations and AI systems all day. Still write my to-do list by hand.

[Ben Audry | Growth @BAudry22164]

Tell me you work in a SaaS without telling me you work in a SaaS

[Ben Audry | Growth @BAudry22164]

At Custom One, churn is the subject.

Data, CRM, and nurturing come second. Everything else waits.

Even the more interesting stuff.

That's the actual discipline of the mandate, not a slogan.

I've contacted our few churned to understand why they left.

TO UNDERSTAND!!

[Ben Audry | Growth @BAudry22164]

@3phemeris Astra is way better for cost. but Fable and Antropic in geneal is better for copywritting

[Ben Audry | Growth @BAudry22164]

Thoughts on Fable VS Astra ?

For me Astra is better on long dev tasks

Fable is better on copy and marketing

[Ben Audry | Growth @BAudry22164]

I'm contacting former customers before I decide why they left.

It's tempting to write the explanation first. That would still be a guess.

What question would you ask them first?

[Ben Audry | Growth @BAudry22164]

A signup is not enough for me to define activation.

I am still working through where it starts: finishing registration, or publishing a first funnel while still in trial.

The answer changes the follow-up email.

Where would you draw that line?

[Ben Audry | Growth @BAudry22164]

I want the new-user path to be clear before we add traffic

Right now I am still mapping the data each new user needs and the emails they should receive.

More acquisition can wait.

What do you think? Structuring or acquisition first?

[Ben Audry | Growth @BAudry22164]

GPT Images 2.5 is boosted!!!!

[OpenAI @OpenAI]

ChatGPT Images 2.5—faster, sharper, smarter, with better tools for creating whatever you can dream of.

- Faster image generation to keep your ideas flowing

- Improved fidelity for more natural, recognizable images

- Consistent details across multiple edits

- Comment-based edits to change only what you want

[Ben Audry | Growth @BAudry22164]

OpenAI says Legora's Agent (AI for lawyers), powered by GPT-6 Astra, found 4 planted errors and logged every check so a lawyer could verify the work.

The operator lesson is clear.

Let the agent compare everything.
Keep final judgment with the human.

[Ben Audry | Growth @BAudry22164]

I've been testing @NanoCorpHQ - crazy what you can do with 1 prompt and a few credits.

Ready Video turns photos a luxury property already has into a cinematic 30-second film for reels.

https://t.co/vPEEk10Rhi - Check it out.

[Ben Audry | Growth @BAudry22164]

Building an agents army sounds like a model problem.

It isn't.

The hard part is deciding what each agent is allowed to know, do, and hand off.

Otherwise you don't have a team of agents.

You have a room full of interns clicking buttons.