BBB National Programs

Fosters trust & industry best practices in truth-in-advertising, child-directed marketing, data privacy, dispute resolution & more. Links & RTs ≠ endorsement

[BBB National Programs @BBB_NtlPrograms]

[Now Live] In today’s episode of the #AdWatchers, NAD attorneys Annie Ugurlayan and Eric Unis explore the evolving and innovative landscape of infant care marketing. Learn about recent cases and ensuring vulnerable audiences fully understand the benefits and limitations of advertised products.

Listen to the full episode: https://t.co/pC5PLEBhBx

[BBB National Programs @BBB_NtlPrograms]

The National Advertising Division recommended Comcast modify its disclosure in connection with claims that Xfinity Internet service is “fiber-powered” to ensure that it is clear and conspicuous.

Read the case decision summary: https://t.co/5AcEyrg71z

[BBB National Programs @BBB_NtlPrograms]

[Sessions Announced!] BBB National Programs’ 2026 National Advertising Division (NAD) Annual Conference will tackle the top issues shaping modern advertising. Sessions include:

Monday, September 28
• NAD: Year in Review
• IRI Fireside Chat: Trust, Influence, and Accountability
• When Content Becomes Advertising: Claims, Creators & Brand Responsibility
• Keynote Fireside Chat with the Hon. Sam Levine
• Putting Bright Lines Around Claim Substantiation's Gray Areas
• Choice of Forum: At the Intersection of the Lanham Act, NAD, and Class Action Risk
• Trust By Design: Ethics, Consumer Engagement, and Legal Practice
• NAD Procedural Updates: What Practitioners Need to Know

Tuesday, September 29
• FTC Update with BCP Director Christopher Mufarrige
• Novel Engagement, Familiar Risks: What's Next in Advertising
• Navigating Health Claims in a Shifting Regulatory Landscape
• Value and Pricing Claims: Trends and New Challenges
• The New ESG: Greenhushing, Paperization, Recyclability, and More
• Closing Remarks: The Road Ahead

Register now to secure early-bird pricing: https://t.co/ec40lPuGl1

[BBB National Programs @BBB_NtlPrograms]

The South Carolina Age-Appropriate Design Code (SC AADC) applies to ALL platforms and apps that conduct business in South Carolina that are "reasonably likely to be accessed by minors," and meet at least one of three thresholds:

1) annual gross revenues exceeding $25 million,
2) processing data of 50,000 or more consumers, or
3) deriving 50% or more of revenue from data sales

By July 1, 2026, companies subject to the SC AADC must complete independent platform assessments and submit public reports to the state attorney general.

We offer both independent assessments and comprehensive executive reporting to help companies fulfill the SC AADC’s requirements. Get started today: https://t.co/GC42UYuSdT

[BBB National Programs @BBB_NtlPrograms]

The National Advertising Division found the challenged Spectrum claim supported, but recommended Spectrum modify its Spectrum Home Internet “Free Internet Forever” offer advertising to clearly and conspicuously disclose material terms of the offer.

Read the case decision summary: https://t.co/gHWP97ArWq

[BBB National Programs @BBB_NtlPrograms]

Infant care brands are facing growing pressure to ensure their advertising claims are properly supported. Our upcoming episode of #AdWatchers explores the evolving world of infant care marketing, from infant formula and diapers to AI-powered baby monitors and bassinets.

Subscribe to be notified when the episode is released: https://t.co/KAjiRIQOBA

[BBB National Programs @BBB_NtlPrograms]

BBB National Programs’ Laura Protzmann, Attorney, National Advertising Division, will join the Better Business Bureau’s webinar, “ABCs of AI: Uses and Risks” to share practical guidance on how smaller businesses and nonprofits can adopt AI tools responsibly.

She'll cover common use cases, key risks to watch for, and steps organizations can take to develop sound AI policies.

Learn more and register: https://t.co/zEPT1vh5NY

[BBB National Programs @BBB_NtlPrograms]

Is your platform or app subject to the South Carolina Age-Appropriate Design Code? Starting July 1, you are required to complete independent platform assessments and submit public reports to the state attorney general. CARU provides the end-to-end services required to fulfill these mandates.

Request a consultation today: https://t.co/hiMdmYPp7N

[BBB National Programs @BBB_NtlPrograms]

In a National Advertising Division inquiry, Kami Vision voluntarily discontinued express advertising claims for its AI-enabled Kami Home Fall Detect System.

Read the case decision summary: https://t.co/ZLStQWtFf0

[BBB National Programs @BBB_NtlPrograms]

The National Advertising Division recommended that Noom modify or discontinue its Microdose GLP-1RX Program “A Smaller Dose. A SmarterStart” claim.

Read the case decision summary: https://t.co/OjgzxP4Hzs

[BBB National Programs @BBB_NtlPrograms]

Following a National Advertising Division challenge, SharkNinja voluntarily modified “fastest…blowout” performance claims made for its Shark Glossi 2-in-1 Hot Tool and Air Glosser.

Read the case decision summary: https://t.co/KWqM7hpZvh

[BBB National Programs @BBB_NtlPrograms]

Advertisers must be able to back up any express or implied claims made that it conveys to a 'reasonable consumer' in its advertising. Learn the difference between an express or implied claim and how to evaluate your claim for a 'reasonable consumer.'

Explore our Truth-in-Advertising Law Resource Library: https://t.co/cids58zOGb

[BBB National Programs @BBB_NtlPrograms]

This Memorial Day, we honor the service members who gave their lives in service to our nation. Their sacrifice inspires us to uphold the values of integrity and trust every day.

[BBB National Programs @BBB_NtlPrograms]

Privacy doesn't slow down, and neither do we. Our monthly Privacy Initiatives Newsletter tracks the developments that matter, from AI governance to children's privacy to cross-border data frameworks. If you work in privacy, compliance, or digital trust, this is the publication for you: https://t.co/bnM4CBOjYx

[BBB National Programs @BBB_NtlPrograms]

In a case against a social media platform, New Mexico is pushing a legal argument that reframes social media harm not as a parenting or public health concern, but as a public nuisance. The implications could reshape how platforms are designed, regulated, and held accountable.

During Mental Health Awareness Month, our latest blog examines what this legal shift means for platform accountability and youth safety: https://t.co/j5WmL4NQ8S

[BBB National Programs @BBB_NtlPrograms]

Each year, the National Advertising Division (NAD) Annual Conference brings together in-house and outside counsel, academic and industry experts, government officials, and marketing executives to examine and navigate the dynamic advertising landscape.

From emerging forms of advertising and evolving FTC priorities to ESG scrutiny, health claims, and the intersection of NAD challenges and legal actions, this year’s agenda is designed to help practitioners navigate both today’s risks and tomorrow’s trends.

Register today: https://t.co/JWeYpaQylO

[BBB National Programs @BBB_NtlPrograms]

The National Advertising Review Board (NARB) referred Merck Animal Health Bravecto® Quantum claims to the FTC and FDA for failure to comply with its recommendation.

Read the case decision summary: https://t.co/JjxkBNiQar

[BBB National Programs @BBB_NtlPrograms]

The National Advertising Review Board (NARB) recommended that Niagen discontinue or modify several health-benefit advertising claims for its Tru Niagen line of nicotinamide riboside (NR) dietary supplements.

Read the case decision summary: https://t.co/eWw1ob1c4t

[BBB National Programs @BBB_NtlPrograms]

[Save the Date!] The 2026 Kids Industry Connect: Children’s Advertising + Privacy Summit will return this year on Wednesday, November 18, at our headquarters in McLean, Virginia.

Our Children's Advertising Review Unit (CARU) and Children's Food & Beverage Advertising Initiative (CFBAI) will host a robust series of discussions, bringing together industry leaders from across the toy, gaming, entertainment, food & beverage, streaming, and AdTech sectors to explore the fast-evolving landscape of marketing to children and teens in the United States.

Registration opens in June and CLE credit will be available.

[BBB National Programs @BBB_NtlPrograms]

South Carolina’s Age-Appropriate Design Code (AADC) law introduces new obligations for businesses and establishes a set of nine statutory elements that shape how those obligations are implemented.

This blog outlines the key deadlines and breaks down the law’s core elements to help stakeholders navigate what comes next.

Read: https://t.co/33HESzmCVA