Alex

✝️CHRISTMAXXING AND 📱B2C APPS MAXXING

Ex-AWS, quit because it was boring.

Deutsch? Let's connect.

[Alex @BBBdsd2]

ok I got it. The small playbook on B2C app marketing. The winner: founder led content.

UGC via an agency:
-too expensive
-still needs cash & time to find winning formats

Founder UGC:
-need to doomscroll a lot to get the taste & vibe
-needs constant time & iteration on formats. The myth that you only need to find one format and then even automate it is false. A format usually only goes viral once.

Slideshows
- can work but very low conversion

Ads
-still need a correct format to have a good ROI. You only use ads as a boost.

But now Founder Led content:

-showing your face gives instant credibility.

New b2c app builders make the mistake that they want to establish a brand immediately.

But a brand needs time & resources and very smart positioning.

But showing your face instantly boosts sympathy and credibility.

- content via scripts is very controllable. Then scale via ads

-also: you can build your personal brand at the same time.

Will start doing this tomorrow.

[Alex @BBBdsd2]

whats stopping your app from making money

- no traffic
- traffic but no installs
- installs but no payers
- payers but they churn

that bottleneck is your only job this month

[Alex @BBBdsd2]

@Finding_Femi yup agree 100%

[Alex @BBBdsd2]

ok I got it. The small playbook on B2C app marketing. The winner: founder led content.

UGC via an agency:
-too expensive
-still needs cash & time to find winning formats

Founder UGC:
-need to doomscroll a lot to get the taste & vibe
-needs constant time & iteration on formats. The myth that you only need to find one format and then even automate it is false. A format usually only goes viral once.

Slideshows
- can work but very low conversion

Ads
-still need a correct format to have a good ROI. You only use ads as a boost.

But now Founder Led content:

-showing your face gives instant credibility.

New b2c app builders make the mistake that they want to establish a brand immediately.

But a brand needs time & resources and very smart positioning.

But showing your face instantly boosts sympathy and credibility.

- content via scripts is very controllable. Then scale via ads

-also: you can build your personal brand at the same time.

Will start doing this tomorrow.

[Alex @BBBdsd2]

@xburak Please

[Alex @BBBdsd2]

'i'll add payments later' is how you end up with 4000 free users and $0

[Alex @BBBdsd2]

most churn happens in week 1, before the user ever hits the 'oh i get it' moment

build onboarding around that single moment and ignore everything else

[Alex @BBBdsd2]

whats the longest you spent building before your first paying user

be honest, mine was way too long

[Alex @BBBdsd2]

most 'i lost motivation' app projects are really scope problems

cut it in half, ship the half, let users pull the rest out of you

[Alex @BBBdsd2]

things that are free and most solo devs skip:

- testflight for real beta loops
- app store connect screenshot tests
- revenuecat free tier
- sentry free tier
stop leaving signal on the table

[Alex @BBBdsd2]

@Finding_Femi agree or no??

[Alex @BBBdsd2]

your app icon does more marketing than your entire landing page

people decide in the store grid, at thumbnial size, in half a second
test 5 icons before you test anything else

[Alex @BBBdsd2]

trial → paid conversion is where most apps quietly die

hard paywall: 10.7%
freemium: 2.1%

same app, 5x the revenue, just a different first screen

[Alex @BBBdsd2]

@carlmonkft yupppp

[Alex @BBBdsd2]

the code was never the hard part

getting one stranger to believe in you and your product was the start of it wall

[Alex @BBBdsd2]

how i'd launch a paid app from zero today

1/ pick a problem people already pay to solve
2/ ugly mvp, one core action
3/ hard paywall from day 1
4/ $20/day ads to test the hook
5/ only scale what pays back

[Alex @BBBdsd2]

whats the real reason most indie apps make $0

- bad idea
- bad marketing
- no paywall strategy
- gave up too early

(its almost always the last two)

[Alex @BBBdsd2]

If someone gave you.. $100,000 today… what would you invest in first?

[Alex @BBBdsd2]

@carlmonkft lets gooo

[Alex @BBBdsd2]

how to test a paid app offer for $50/day on meta 👇

1/ pick 5 angles: problem, transformation, fear, status, curiosity
2/ one ugc video each, same paywall
3/ kill anything under 1% ctr by day 2
4/ scale the winner, dont touch budget for 5 days

[Alex @BBBdsd2]

Bro

you dont need a co-founder
you dont need funding
you dont need a waitlist
you dont need a cs degree

you need one annoying problem, a paywall, and the patience to ship boring stuff