bcm agency

Cognitive Marketing for B2B - understanding your B2B customer for business growth

[bcm agency @BCMagency]

Twitter … it's not you, it's us!

As a #cognitive #B2B #marketingagency, we are constantly reviewing our communications and we feel that other social platforms are where we need to focus our attention.

A little birdie told us you can follow BCM on LinkedIn, Facebook & Instagram

[bcm agency @BCMagency]

Many marketers & business owners have had poor experiences working with agencies that have promised everything & delivered nothing. This makes the budget conversation hard & is why the agency/client relationship is key to success.

[email protected]

#b2b #marketingstrategy

[bcm agency @BCMagency]

We're in a tough climate and dependent on a number of factors.

So how about if you worked with a #B2B #marketing agency that could evidence greater #marketingproductivity using a #cognitive approach without needing to increase your existing marketing budget?

[bcm agency @BCMagency]

We hear a lot about storytelling these days, and narrative. This often makes it sound like fiction when the opposite is true. Your story needs to be authentic, emotionally-charged (as only 5% of the buying decision is truly rational) and above all CONSISTENT.

#marketingstrategy

[bcm agency @BCMagency]

Whilst the principles of B2B Marketing have remained unchanged (see here: https://t.co/Ep23bdYWzH),) how people buy & indeed who makes the decision to buy is changing.

Contact us for a no-obligation conversation as to how your #b2bmarketing could get you better results.

[bcm agency @BCMagency]

BIGGEST reason marketing fails...

Is the B2B Marketing Disconnect. Yep, it still exists & in a number of guises. If things aren't adding up internally, you can be sure that it isn't adding up to the outside world either.

#construction #itpaystobecognitive #b2bmarketingstrategy

[bcm agency @BCMagency]

By clearly articulating why you are the better option to help ideal clients, over the competition - who are failing to get this across - you can productively grow market share.

#constructionindustry #b2bmarketing #itpaystobecognitive #constructionmarketing #b2bmarketingstrategy

[bcm agency @BCMagency]

It's hard out there in Constructionland - but you're not going to cut through the noise, rise above the competition, or get outstanding return on your marketing investment by relying on generalists

#construction #b2b #itpaystobecognitive #constructionmarketing #marketingstrategy

[bcm agency @BCMagency]

Here at BCM, we're all about delivering productive marketing for construction sector companies.

#constructionindustry #b2bmarketing #itpaystobecognitive #constructionmarketing #b2bmarketingstrategy

[bcm agency @BCMagency]

In recognition of Mental Health Awareness week and the focus on anxiety, the BCM team were given a few hours during their working day last week to do an activity that helps their mental health.

#meantalhealthawarenessweek #anxietyrelief #agencylife

[bcm agency @BCMagency]

Understanding your audiences, segmenting & targeting to land timely messages, & aligning marketing efforts with business strategy. This is #Cognitive #B2BMarketing.

It's what we do. And it's why our construction clients trust us to cut through the noise & elevate their voice.

[bcm agency @BCMagency]

Doesn't everyone feel better thanks to the nice weather we've seen lately?!

The construction sector certainly does! The ONS reported an estimated 2.4%⬆️ in terms of volume output in Feb. Largely thanks to repair, maintenance & new build work, but also due to the better weather!

[bcm agency @BCMagency]

According to Statista, UK businesses are predicting their marketing spend to grow by more than 10% in the coming 12 months. This is encouraging news & signifies a shift in mindset about the #strategic importance of #B2Bmarketing.

It's what BCM's passionate about.
#B2B #Cognitive

[bcm agency @BCMagency]

Building materials companies have had it tough; the rising cost of materials, increased freight charges, Brexit taxes. We're proud to have worked with #buildingmaterials clients over the years who have #sustainability & #innovation at the core of all they do.

#B2B #cognitive

[bcm agency @BCMagency]

The trick is balancing the long and the short; everyone jumps onto lead gen activity in lieu of brand building when markets are down, but the latter has been proven to offer a greater brand & lead gen return.

#B2Bmarketing #itpaystobecognitive #marketingstrategy #construction

[bcm agency @BCMagency]

In the world of #B2Bmarketing, building strong segmented relationships is key. The size of your database becomes less relevant, the quality of it and knowledge you have about the individuals and companies within it is key.

[email protected]

#cognitivemarketing #b2binsights

[bcm agency @BCMagency]

Wishing everyone a very Happy Easter from the BCM Agency team.

#HappyEaster #Easter2023 #B2B #Marketing #cognitivemarketing

[bcm agency @BCMagency]

Working with #construction & #building material clients, we know that B2B marketing comms can be an area for improvement.

This is why we focus on research & market insight to really understand your customers.

#cognitivemarketing #b2bmarketing #segmentation #construction

[bcm agency @BCMagency]

You cannot underestimate the power of communication.

Our cognitive approach to #B2Bmarketing enables you to do this, more productively, without needing to increase your marketing budget.

[email protected] #cognitivemarketing #marketingstrategy #brandawareness #b2binsights

[bcm agency @BCMagency]

We have been listed as number 7 in the top 10 rising stars in B2B Marketing's latest benchmark report!

Congrats to all the BCM team, whose hard work & passion for doing B2B marketing properly has made this achievement possible 🙏

#B2Bmarketing #itpaystobecognitive #recognition