Ben Dickie

Director with Info-Tech Research Group (@infotechRG). My areas of focus are customer experience, CRM and digital marketing.

[Ben Dickie @BDickieInfoTech]

Develop an effective end-to-end technology strategy for customer engagement: https://t.co/r38qcBfgzg #CRM #CXM #CustomerExperience

[Ben Dickie @BDickieInfoTech]

Not surprisingly, big emphasis on generative creative content in #AdobeSummit keynote

[Info-Tech Research Group @infotechRG]

The #COVID19 crisis will pass – but some of the changes it has brought to organizations are here to stay. Join James Alexander and Ben Dickie in a #webinar where they will discuss a three-step approach for adapting your organization to the new normal. https://t.co/cXojGfwg4k

[Ben Dickie @BDickieInfoTech]

Great time this week at #InfotechLive

[Ben Dickie @BDickieInfoTech]

My POV... Oracle’s conversation UI in Digital Assistant - if implemented right - will help transform how employees interact with apps. #oow19

[Ben Dickie @BDickieInfoTech]

Fusion Apps now #1 behind Workday in Cloud HCM #oow19

[Salesforce @salesforce]

"Artificial intelligence could double the economic growth rates of 12 major countries by 2035." How the future of our work, our lives, and our world will be shaped by technology: https://t.co/7hh1tViPMr #ThursdayThoughts

[Ben Dickie @BDickieInfoTech]

Understand and apply IoT use cases to drive organizational success - this research will help guide you on the journey: https://t.co/wCIMxeyDaz

[Ben Dickie @BDickieInfoTech]

Not really sure what the value proposition of @Facebook’s new Portal VC unit is, when nearly all of the addressable market already owns a phone or tablet with better specs (the Portal+ price point of 350 bucks makes this particularly questionable).

[Ben Dickie @BDickieInfoTech]

Sales Cloud PRM direction looks good... B2B Commerce specifically. #DF18

[Ben Dickie @BDickieInfoTech]

MyPOV - functionality demonstrated in Lightning High Velocity Sales seems like great for time saving in Inside Sales #DF18

[Ben Dickie @BDickieInfoTech]

MyPOV - Salesforce Essentials obviously hits a chord in terms of addressable market, will be interesting to see its trajectory against other “cheap and cheerful” vendors in this arena #DF18

[Ben Dickie @BDickieInfoTech]

“79% of customers say it’s very important for salespeople to be a trusted advisor” #DF18

[Ben Dickie @BDickieInfoTech]

Native CMS capabilities will be a benefit to orgs that don’t already have a decent content engine in play. #DF18

[Ben Dickie @BDickieInfoTech]

7.2M users on Community Cloud PRM #DF18

[Ben Dickie @BDickieInfoTech]

Einstein Voice Bots allow firms to build customer-facing voice bots on SFDC platform #DF18

[Ben Dickie @BDickieInfoTech]

Einstein Voice announced. Natural to layer on an conversational interface in my view. Usefulness of it in practice will be driven by strength of NLP and ability to recognize names and industry specific terminology IMHO. Looks promising but will want to see it in action. #DF18

[Ben Dickie @BDickieInfoTech]

Customer 360 announced for unified customer profile management. MyPOV - good link to MuleSoft acquisition for integrating external data into profile. #DF18

[Ben Dickie @BDickieInfoTech]

3.3mm jobs in SFDC economy by 2022 (curious estimated role breakdown?)

[Ben Dickie @BDickieInfoTech]

Heavy emphasis on trust in Keynote, Benioff discusses creation of internal ethics office. Subtext is a lot of firms are moving in this direction in wake of Cambridge Analytica debacle. #DF18

[Ben Dickie @BDickieInfoTech]

Heavy thematic emphasis this year on fourth industrial revolution concept socialized last year. Emphasis obviously on the positive, but AI will engender a lot of disruption too. Rarely discussed at CX conferences I find. #DF18