BEESYStrategy

Insights-based company, purpose-built to leverage applied behavioral science expertise from academia + industry marketing and insight acumen for greater impact.

[BEESYStrategy @BEESYStrategy]

BEESY @IIeX Austin. Join us at 2:20pm in Track 2.
Learn how behavioral science can help you get customers to pay more.

[BEESYStrategy @BEESYStrategy]

We're ready to talk premiumization and how behavioral science can help you get customers to pay premium for a brand. #IIeX
Join us Wednesday at 2:20.

[BEESYStrategy @BEESYStrategy]

In order to engage with customers, we need to meet them where they are. How are your customer's spending their time?

Want to learn more? https://t.co/id8GEiD39r
#behavioralscience #BehavioralEconomics #marketresearch

[BEESYStrategy @BEESYStrategy]

Instead of processing all information, customer's rely on mental shortcuts. For example, instead of reading nutrition facts, customers may use the word 'natural' or the color green as mental cues for healthy.
Want to learn more? https://t.co/jnKXhw9Sne
#BehavioralEconomics

[BEESYStrategy @BEESYStrategy]

Brands know that supermarkets are one of the first places to interact with kids. So the low shelf placement for cereal boxes with big eyed characters is about more than easy access, it's about influence.
#behavioralscience
Want to learn more: https://t.co/vCoAaZpoap

[BEESYStrategy @BEESYStrategy]

Slider scales elicit higher prices than textboxes when consumers offer payment values higher than the starting price (e.g. eBay).
Want to learn more? https://t.co/6VUZuRnCBB
#behavioralscience #marketresearch

[BEESYStrategy @BEESYStrategy]

Customers will pay more for less. The Centre for Science in the Public Interest found that consumers are paying as much as 300% more for the 100-calorie pack versions.
Want to learn more? https://t.co/iGqhT8dzqK

[BEESYStrategy @BEESYStrategy]

People want feedback. People care about what others think of their behavior, so when businesses provide that insight businesses can motivate change.
Want to learn more? https://t.co/ySGlM8fMnS

[BEESYStrategy @BEESYStrategy]

When people think the advertiser is aware of who they are, they also think that the advertiser knows what products are best for them and what they’ll enjoy most.
Want to learn more? https://t.co/eLGbHdiry8
#marketresearch

[BEESYStrategy @BEESYStrategy]

Marketing Insights from Professor Jared Watson from NYU Stern School of Business: How do consumers decide which aspects of reviews to use?
Learn more: https://t.co/irhbBkDmvs
#BEESY #marketresearch

[BEESYStrategy @BEESYStrategy]

Measuring Mistakes: Mixing mobile & computer respondent data. hashtag. #marketresearch
Learn more: https://t.co/RsypjDydMg

[BEESYStrategy @BEESYStrategy]

Measuring Mistakes: Data visualization is more than just "pretty pictures" #marketresearch #BehavioralEconomics
Learn more: https://t.co/WM934RcxsS

[BEESYStrategy @BEESYStrategy]

Measuring Mistakes Monday: Neuroscience and biometrics have the potential to offer interesting insight, but if not used conjunction with other tools you might be making incorrect assumptions #marketresearch #BehavioralEconomics
https://t.co/tzqrnai2lO

[BEESYStrategy @BEESYStrategy]

Measuring Mistakes Monday (10/15): Predicting behavior vs. predicting behavior change. #marketresearch
https://t.co/4FYG45tS5F

[BEESYStrategy @BEESYStrategy]

Measuring Mistakes Monday (10/15): Predicting behavior vs. predicting behavior change. #marketresearch
https://t.co/yG8aGInj8T

[BEESYStrategy @BEESYStrategy]

Measuring Mistakes Monday (9/15): Don't assume time is static. #marketresearch
https://t.co/yG8aGInj8T

[BEESYStrategy @BEESYStrategy]

Measuring Mistakes Monday (8/15): Don't neglect sample size. #marketresearch https://t.co/k9UKRmQDBX

[BEESYStrategy @BEESYStrategy]

Measuring Mistakes Monday (6/15): In response to this question, you may ask: Where are we going, What are we doing, Who will be there? Because you're looking for CONTEXT. #behavioralscience #marketresearch https://t.co/bGW9AJKFZS

[BEESYStrategy @BEESYStrategy]

Measuring Mistakes Monday (5/15): If you look through a window instead of the front door, do you see a different picture? #marketresearch #behavioralscience https://t.co/ea25SHe3QO

[BEESYStrategy @BEESYStrategy]

Measuring Mistakes Monday (4/15): Don't assume non-conscious measures are better than traditional (conscious measures) #bsci #behavioralscience #marketresearch https://t.co/IUr0zTRATS