BEM FPP UMM

Badan Eksekutif Mahasiswa Fakultas Pertanian Peternakan UMM | @IBEMPI | @SEFAFPPUMM | ig @bemfppumm line @yzw0693e | Email : [email protected]

[OSF @osf_rekt]

What is a brand coin?

$REKT

[OSF @osf_rekt]

$REKT, the first ever "brand coin".

Obviously I have been making a lot of noise about REKT over the past few days. One of the most common questions I have received is:

WTF is $REKT and how does it relate to @RektBrands, @RektDrinks etc?

I will do my best to offer my perspective of “why $REKT?”.

Forewarning - this is a reasonably lengthy read and if you are completely new to REKT you will need to read the whole thing as the story is relevant. If you can’t be bothered to read it all that’s fine because our goal is primarily to attract those who see and believe in the longer-term vision.

Background & Timeline

Rektguy NFTs — We started with an experimental FREE mint of 8,814 NFTs in May 2022. Zero proceeds and zero roadmap.

Community Growth — We formed an extremely strong community because:
- We weren’t extractive and acted with genuine intent.
- Everyone in crypto (and life) can relate to being "rekt".
- It launched just before a brutal bear market, which made the theme extra relatable.

From Meme to Brand — In summer 2023, we saw potential to scale “REKT” beyond NFTs. The logo (my handwriting) felt very brandable. We chose drinks as our physical product—mass marketable, and on-brand with Rektguy holding one. The drinks are simply flavoured sparkling water; zero alcohol, zero caffeine and less than 5g of sugar per can. The idea is you can drink something healthy while actually looking/feeling cool.

Drink #1 — After some early 2024 hiccups, we manufactured 10k drinks for our IRL events. Feedback was unexpectedly great. We knew we had something special.

Web3 Integration — We flipped the token model: instead of on-chain engagement, we rewarded off-chain actions (buying drinks). Unlike other consume-to-earn models, we had a die-hard community ready to engage.

Equity Drop — In April 2024, we gave 10% of Rekt Brands Inc., the parent company that owns Rekt Drinks, to Rektguy NFT holders (5% claimed), using a Reg-CF-compliant structure. No promises were ever made around NFTs. This was about aligning community and company for real.

First Big Launch — We manufactured 250k drinks, putting 222k up for sale in Oct 2024. The US supply sold out in 4 hours, global supply was gone in 44 hours across 32 countries. Our numbers beat major UK sparkling water brands for daily volume in major retailers. Even if short-lived, it proved a point: web3 can scale IRL.

Capital Raise — In Nov 2024, we raised $1.5M via a SAFE from angels and friends—no VCs—to keep things community-first. People backed the vision (or just us) and believed in the chaos.

$REKT Token — Also in Nov 2024, we launched @RektCoin as a no-vesting memecoin airdrop to NFT holders, social questers, drink buyers, and the team. 39.2% was held for future rewards. FDV peaked at $130M, then dipped to $13M by March 2025 in line with the market.

Buyback — In April 2025, Rekt Brands Inc. bought $100k of $REKT at ~$20M FDV, believing it was undervalued using profits generated from the sale of Rekt Drinks. The flywheel had started.

Drop #2 — May 2025: we launched 223k drinks with @AbstractChain. Buyers earned $REKT and Abstract XP. The entire supply sold out in just 40 minutes worldwide. Rekt Brands Inc purchased an additional $100k in $REKT at an FDV of approximately $60m, still believing the token was undervalued.

This brings us to the present day, with the token sitting at an FDV of about $90m, with the $REKT airdrop from the Abstract collab having completed.

WTF is a Brand Coin?

While $REKT is a memecoin, if you have spent a lot of time in memecoins you will know that the term is actually rather broad. There are internet memes such as $PEPE, there are celebrity coins such as $TRUMP, there are culture coins such as $MOG, etc etc. These all fall into the category of a memecoin, and the common denominator for the most successful coins is that they are relatable and something a large group of people identify with. I feel BOTH of these points describe the feelings of our community to the concept of REKT.

However, REKT is not a concept that fits into any of the former sub-categories. @RektBrands is a brand that encompasses a range of ideologies including aggressive risk taking, degeneracy and the ability to survive even when you’re down bad. @RektDrinks are the tangible engine to the brand, but like Red Bull or Monster Energy, REKT is more than just a drinks company, it’s a way of life.

Now, let’s say you’re a fan of an upcoming brand (in any industry), you probably buy a lot of their products and express some loyalty to them, and are rooting for them to make it big. One day you will boast about how you “found them first”. However, beyond bragging rights, you have nothing to really show for your vision.

Now, imagine that this brand had an official coin. The coin does not own any of the IP or technically benefit from any of the company’s revenues unless the company decided to buyback the coin like Rekt Brands has, however, it is an asset that appreciates in price due to speculation, attention and an improving sentiment for the company it references. It is not a security or a financial instrument, it has no inherent value, yet its price moves up as the company expands and gains success.

Now as the brand succeeds, you can show off how early you were, how much you supported and believed in the vision. Additionally, as the brand succeeds and the brand coins price increases, not only did the brand and its shareholders win, you won too. The brand also has a mechanism to easily track who believed and followed them, who supported at every opportunity.

This is, what I am officially classifying as a “brand coin”. A brand coin is a token for supporters of a brand; it’s for fans who may not have the opportunity or capital to invest in a private seed round, but should be rewarded for their loyalty and playing an instrumental part in a brand’s success.

And this is exactly what $REKT is.

Does $REKT own the Rekt IP? No. Does $REKT earn revenues from @RektDrinks sales? Not strictly. Does $REKT share company profits with its holders? No. However, if @RektBrands and @RektDrinks becomes a globally recognised brand, will $REKT appreciate in price? The answer is almost certainly yes, not to mention Rekt Brands Inc. has also been repurchasing $REKT from drinks revenues.

Final Thoughts

If you have made it this far then you are my target audience. If you are bored of punting around mindless memecoins of random animals and are looking for something with a real story, I think $REKT is extremely exciting. We are not the first “consume to earn” project, however, I do think we are onto something and the numbers speak for themselves. I believe this is a cool opportunity to buy into an underdog story, and I am certainly all in on everything REKT. It’s important to understand how much people truly resonate with the word REKT and our goal is to make it a global brand. I believe we are already the most recognised “REKT” project within crypto, and our recent purchase of rekt dot com will also put us in pole position outside of web3. @iliketabz and I generally try to practice modesty, but just this once we will confess that we set ourselves extremely high standards in life and have serially achieved them; REKT will be no different.

[Rekt Drinks @rektdrinks]

Introducing Ship Rekt!

Earn @OpenSea XP, @AbstractChain XP and Rekt DRANK Points with every case purchased.

Wen? Soon.

Read on for more details 👇

[Rekt Drinks @rektdrinks]

Our goal is to sell 1 million drinks within 12 months.

We are 22% of the way there with 6 months to go...

[OSF @osf_rekt]

$REKT is a multi-year growth story in a world where traditional corporates are only just starting to discover crypto.

we are about 10 steps ahead of the game.

[Rekt Brands @RektBrands]

Rekt Brands Inc. announces @RektCoin Purchases

Today Rekt Brands Inc. acquired 1.8T $REKT for total proceeds of $104,742.

Rekt Brands Inc. may look to make similar acquisitions in the future.

[Rekt Drinks @rektdrinks]

Streamers on @AbstractChain and @RektCoin Trillionaires are eligible for exclusive creator codes for the upcoming launch of Abstract Apple 🍏

Applicants have now been sent their codes.

Haven't received yours yet? Drop us a DM!

[Rekt Drinks @rektdrinks]

Abstract Apple Giveaway 🍏

Ahead of the launch of Abstract Apple we'll be giving away early cases and 5000 bonus DRANK to 10 winners on our Instagram @RektDrinks!

To enter:
- Follow the @RektDrinks Instagram
- Like the Instagram Post
- Tag 3 friends on Instagram

Link below 👇

[Rekt Drinks @rektdrinks]

Abstract Apple is coming ✳️🍏

7th May.

10AM PT | 1PM ET | 6PM BST.

Exclusively on the Rekt Drinks website.

More details soon.

[Rekt Drinks @rektdrinks]

Abstract Apple is launching on Wednesday 7th May.

10AM PT | 1PM ET | 6PM BST.

Here’s everything you need to know 👇

[Rekt Brands @RektBrands]

Rekt Brands Inc. announces additional @RektCoin Purchases

Today Rekt Brands Inc. acquired 651B $REKT for $101,685.

This takes Rekt Brand Inc. acquisitions to a total of 2.46T $REKT.

Rekt Brands Inc. may look to make similar acquisitions in the future.

[Rekt Drinks @rektdrinks]

Introducing Abstract Apple 🍏

Earn @AbstractChain XP and Rekt DRANK Points with every case purchased.

Wen drop? Sooner than you think.

Read on for more details 👇

[BEM FPP UMM @BEMFPPUMM]

Jika kalian pernah mengalaminya, kalian mengalami keracunan histamin atau alergi. Munculnya histamin disebabkan oleh ikan kadaluarsa dan ikan yang kualitasnya tidak baik.

Sumber: @kkpgoid

#bemfppumm
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[BEM FPP UMM @BEMFPPUMM]

Hai warga FPP��

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[BEM FPP UMM @BEMFPPUMM]

Jenis-jenis minyak asiri itu umumnya digunakan sebagai bahan baku industri, antara lain sebagai bahan perasa dan penguat aroma, parfum, produk rumah tangga dan produk farmasi.

Sumber: https://t.co/s62fmTt8e2

#bemfppumm
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[BEM FPP UMM @BEMFPPUMM]

Pelaksanaan program pusat keunggulan minyak asiri itu berdurasi 2 semester. Selama semester pertama, para peserta diajari dan dilatih tata cara budidaya beberapa tanaman penghasil minyak asiri sampai proses pengolahannya hingga produk siap dipasarkan di pasar domestik dan ekspor.

[BEM FPP UMM @BEMFPPUMM]

Jenis minyak asiri yang banyak diekspor Indonesia adalah minyak asiri berbasis rempah, yaitu dari tanaman serai, pala, kayu manis, jahe, kapulaga, adas dan cendana. Ada pula air distilasi dari minyak asiri, minyak asiri dari citrus, dan minyak asiri dari tanaman mint.

[BEM FPP UMM @BEMFPPUMM]

Apalagi CoE kelas profesional ini mengedepankan pengembangan riset, magang dan entrepreneur.

Sumber: https://t.co/tbJoza5NDi

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[BEM FPP UMM @BEMFPPUMM]

Pada kesempatan tersebut, Vritta juga menjelaskan, kakao Indonesia memiliki ciri khas tersendiri yaitu single of origin. Ciri ini dipengaruhi oleh kondisi geografis dan suhu, sehingga Indonesia memiliki banyak macam kakao.

[BEM FPP UMM @BEMFPPUMM]

Adapun kerja sama dengan PT Moodco ditunjukkan untuk sama-sama membantu mengembangkan olahan kakao lokal. Selain itu, juga membuka kesempatan bagi mahasiswa untuk mendapatkan ilmu terkait kakao berbasis pangan fungsional.