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[Neil Patel @neilpatel]

Forecasting should revolve around traffic. It should focus more on middle and bottom-of-the-funnel metrics.

Traffic doesn't impact revenue as much as one thinks.

Pipeline and sales impact revenue more.

[Gagan Ghotra @gaganghotra_]

JUST IN 🚨 Google to show AI Search performance data in Search Console #SEO

"To help you understand how pages from your site are shown, our new reports show the following information:

Impressions: How often URLs from your site appeared in generative AI features in Search and Discover.

Pages: Check which URLs appeared within AI features.

Countries: Understand your visibility on a country basis.

Devices: Identify the devices people are using when seeing your website (available for Search results).

Dates: Monitor your performance over time with hourly, daily, weekly, and monthly granularity."

[Neil Patel @neilpatel]

I'm not here to tell you SEO is over. I'm here to tell you the version you've been running is. Search is going answer-first. Ranking #1 isn't enough anymore if AI doesn't trust your brand enough to surface it. Reviews. Forums. Podcasts. Press. Third-party mentions. That's your new link-building. The game didn't end. The rules just changed.

#SEO #AIMarketing #GoogleSearch #SearchEngine #ContentMarketing

[Neil Patel @neilpatel]

AI is spreading, but not how you think.

Local businesses, you know, those brick-and-mortar companies, tend to be slower to adapt to cutting-edge marketing.

But look how fast they adapted to AI.

Here's the kicker... it's not through Claude or ChatGPT... it's by just leveraging the same old tools that they used to, but now they have integrated AI into them.

In other words, local businesses haven't done much to adapt to AI, other than keeping what they are already using and hoping those tools adapt for them.

[Neil Patel @neilpatel]

If you don't have a dog, would you expect Amazon to show you dog food?

Of course not.

They personalize the experience based on what they know.

Personalization isn't anything new, but local businesses don't really leverage it.

Just check out the data.

Before you scale up your marketing, consider personalizing more. It will help boost your conversions.

[Neil Patel @neilpatel]

Not sure if you should run ads in AI Overviews?

You may want to rethink that.

81% of the companies we surveyed say their AI Overview ads are profitable.

[Neil Patel @neilpatel]

Financial and insurance ads are talking over ChatGPT.

Adthena looked at the commercial terms under which companies are running ads.

And for those, insurance and financial ads take up 9.5% of the inventory.

If you aren't running ads on ChatGPT and are in finance or insurance, you may want to get a move on it.

[Neil Patel @neilpatel]

Does more SEO traffic mean more GEO traffic?

Although there are differences between SEO and GEO, there are also many similarities.

And technically more similarities than differences.

So we looked at 300+ sites to see whether more SEO traffic means more GEO traffic.

Here are the results.

[Neil Patel @neilpatel]

Affiliates account for roughly 10% of ChatGPT ads on commercial terms.

Adthena looked at 580 ads on commercial terms, and found that affiliates are the main bidders.

If affiliates are buying, chances are, it is extremely profitable.

[Neil Patel @neilpatel]

Where are people getting answers to their questions from?

Search engines like Google still lead, especially as they adapt.

But LLMs are a huge source of information and are rapidly growing.

So much so that there will eventually be no difference between a "search engine" and an "LLM".

It will all eventually merge together.

[Neil Patel @neilpatel]

If you aren't consistent in your messaging across marketing channels, you're missing out on roughly 3% of your revenue.

I know that doesn't seem like a big number, but it all adds up.

Check out how consistent messaging impacts conversion rates.

Again, it's small, but if you keep stacking small numbers, it adds up to a big sum.

[Neil Patel @neilpatel]

The debate over paid and SEO is silly.

One isn't better than the other. It's about optimizing for profitability. If a marketing channel is profitable, leverage it.

If it isn't, try to make it profitable, and if you can't, then consider cutting it.

To top it off, when you look at the data, in most cases, companies that leverage both paid and organic channels see their overall conversion rate increase due to brand growth.

[Neil Patel @neilpatel]

The real leverage in paid advertising isn't how you manage the campaigns, it's in the creative asset.

Sure, bidding and campaign structure matter, but not as much as the creative.

Look at the data on what impacts the key metrics more... it's the creative.

[Neil Patel @neilpatel]

Ever wondered how AI-generated content currently stacks up?

Because over the years, there have been improvements.

Here's what 300 content marketers think.

[Neil Patel @neilpatel]

Which LLMs are driving the most revenue?

From ChatGPT to Gemini, which one should you focus on?

They all drive traffic to varying degrees, but how does that impact revenue?

We looked at 50 companies across various industries to identify which LLMs generated the most revenue.

Here are the results.

[Neil Patel @neilpatel]

The quicker you respond to a lead, the more likely you are to close it.

But you and everyone else already know that.

Yet most people have a terrible response time.

[Neil Patel @neilpatel]

If you don't have an accurate business listing, you can't expect to get the sales you want.

Yet 29% of businesses are unsure of their online listings.

Don't be in the 29%.

[Neil Patel @neilpatel]

Here's what metrics marketers are focusing on with traffic declines.

Because in today's world, less traffic doesn't mean less revenue.

Much of the traffic people are losing comes from informational keywords that never drove revenue.

[Neil Patel @neilpatel]

Here's what makes up a website's traffic today.

It used to be mainly humans, but now bots make up the majority of website traffic.

In addition, more malicious bots have been visiting sites than in the past.

Check out the data.

[Neil Patel @neilpatel]

Here's what's making up your bot traffic.

The obvious one is Google, and everyone knows GPT is crawling like crazy... but Claude is really starting to pick up steam.

Just look at the results.

And if you want to learn how to market in a bot first world, I'm holding a free webinar on that topic. https://t.co/1bHS58o8O4