According to The Sun, #LISA reportedly earned an estimated £9 million during the 2026 FIFA World Cup through performances and high-value brand endorsements.
The outlet added that the tournament introduced LISA to mainstream sports audiences, further expanding her global reach and increasing her value to international brands:
“The World Cup amplifies Lisa’s already enormous global appeal and introduces her to mainstream sports audiences, increasing her value to international brands.”
During the 💐 toss, the MC asked everyone to move closer. Lisa walked forward with the crowd (bcos of Yaya’s Mom) but OP stayed where they were instead. They captioned it, “I was too shy to get any closer.”
@wearelloud#LISA