Benjamin Rhatigan

Branding and business strategy for the tourism, traveltech and hospitality industries.

[Benjamin Rhatigan @BJRhatigan]

Arrival Projects has a guest article this week for Dennis Studio on pre-opening marketing tactics for hospitality. Key takeaways: start early and sell an idealized self to guests https://t.co/Am5AilyIvu

[Benjamin Rhatigan @BJRhatigan]

I wrote an article for One Planet Journey on why the smaller Canary Islands are great for #digitalnomads and anyone interested in #deeptravel. See it here: https://t.co/C7ucItgVKz

Pic: me swimming the Charco Azul in El Hierro

[Benjamin Rhatigan @BJRhatigan]

Arrival Projects will be at the #MWC2025 and #4yfn25 conferences in Barcelona this week with #traveltech clients watching the latest trends in travel, tourism, and hospitality tech

[Benjamin Rhatigan @BJRhatigan]

Want to know what our company #ArrivalProjects does? See our extensive thoughts in this @Forbes article on why more Americans are choosing to visit Spain, where they’re going, and what they’re spending on: https://t.co/8OyrZL0edl

[Benjamin Rhatigan @BJRhatigan]

Arrival Projects is on its first world tour! We’re visiting Singapore, Cambodia, Vietnam, and Malaysia looking for the best in #brand strategy from hotels and destinations. Stay tuned for reports on what’s new, what’s working, & what’s on the horizon. #travel #hotels #tourism

[Benjamin Rhatigan @BJRhatigan]

Great lessons here on building a strong brand through emotional connection with customers. @Delta recently redesigned their cabins, incorporating much customer feedback and the video has insights on #brand for #travel #tourism #hospitality folks

https://t.co/9KtJH7Vh0f

[Benjamin Rhatigan @BJRhatigan]

Site visit to the original #RafflesSingapore, still beautiful and always in style even after nearly 150 years! From the frangipani-based scents to signature Singapore Sling drink, the hotel is a hospitality branding icon #brand #hotel #hospitalitybranding

[Benjamin Rhatigan @BJRhatigan]

Looking forward to the World Travel Market in London next week! If you’ll be there too, let me know.
#wtm2024 #wtmlondon #branding #travel #tourism

[Benjamin Rhatigan @BJRhatigan]

Kicking off today at the TIS Tourism Innovation Summit in Sevilla this week. Lots of meetings with thought leaders in travel, tourism, hospitality and travel tech. Might learn a thing or two!

[Benjamin Rhatigan @BJRhatigan]

Fun to be interviewed live about all things #placebranding #travel #tourism #brandstrategy #traveltech and #hospitality. How to differentiate your brand, the big questions to ask, beat the competition, main challenges- got it all!
Recording:
https://t.co/oT1Sx0E7yN

[Benjamin Rhatigan @BJRhatigan]

GenZ & Milnls reshaping travel trends, prioritize experiences > big purchases. Opt for luxury stays, long-term rentals & sustainability. Travel brand focus:
- dig nomad infrastructure
- immersive experience
- community integration
- influencer campaigns
- flex booking
- wellness

[Benjamin Rhatigan @BJRhatigan]

Finally got to @skift’s annual State of Travel report. Over 400 slides but mostly skimmable charts. Huge amount of useful insight for travel folks. Eg fun fact: India is the fastest growing source market for US tourism. Congrats to @skiftresearch team, great work!

[Benjamin Rhatigan @BJRhatigan]

Spanish tourism is booming, annual avg growth of 2.4% over the next 10 years (vs 1.2% overall). Now's the time to innovate for the future:
/More creative brand strategy campaigns
/Invest in traveltech
/More resident input
/Sustainability at the center

https://t.co/Dgb8LHtdH0

[Benjamin Rhatigan @BJRhatigan]

How successful travel brands do it:

1 Ultra-personalize customer experience
2 Tight GTM strat
3 Match mktg strat to brand
4 Smooth operations with tech
5 Leverage AI for hyper-personalization
6 Hire enthusiastic & curious talent

Pic: In Morocco, strategizing travel brands😊

[Benjamin Rhatigan @BJRhatigan]

Curious about https://t.co/YS6bKQperV, our new brand strategy agency for the #travel, #destinationmarketing, and #traveltech sectors? We wrote a whole long thing about who we are, who we help, what we can do for you, and some fun additional details. https://t.co/3PUdBg1CPW

[Benjamin Rhatigan @BJRhatigan]

Very excited to launch https://t.co/YS6bKQperV, a new brand strategy and marketing agency for the travel, tourism, hospitality, travel tech & real estate sectors!

Check out the site and let us know what you think, and stay tuned for more updates here.

[Benjamin Rhatigan @BJRhatigan]

@VictorBritoG Las Malas fue increíble

[Benjamin Rhatigan @BJRhatigan]

Key trends for 2024 EU summer travel:

Travelers prefer May/Sep/Oct to avoid heat

Northern EU popular for cooler temps

Longer seasons benefit local communities but stress resources

Europe remains top; 40% of trip searches

Early booking crucial; low availability

#travel

[Benjamin Rhatigan @BJRhatigan]

Brand strategy lessons can also be used to enhance the travel, tourism, and hospitality sectors.
This neuromarketing book helped me understand travelers' subconscious desires and reactions, to better tailor experiences and campaigns. Highly recommend! #branding #travelindustry

[Benjamin Rhatigan @BJRhatigan]

Who's driving outbound Chinese tourism? Interestingly it's Gen Z, female tourists seeking cultural immersion, safety, and wellness. Top destinations include Singapore, Thailand, and South Korea, while US travel remains subdued due to visa issues. #Travel https://t.co/2W5enUpbl6