JISOO was featured in The Korea Economic Daily(한국경제) article on @aloyoga's strong growth in Korea, with card payment volume rising 99% and 102% year-on-year in the first two weeks of September.
JISOO is currently live on her APP.
She thanked for the SDA award, saying she is very grateful and that it is very meaningful to her that fans voted so hard for it.
JISOO’s full Tommy Hilfiger campaign, freshly shared by the production company on IG. 🤍 💙 ❤️
Such a chic, beautifully shot campaign video—JISOO effortlessly elevating Tommy’s fall looks with her timeless beauty and star power. 🍂✨
Link:
https://t.co/OfN5cl3nkN
Tommy Hilfiger Global Ambassador, #JISOO was the ONLY celebrity in both Cision's traditional and social media rankings for #NYFW SS27, showing balance across both media landscapes—where Hollywood stars dominated traditional media while Asian stars powered social conversations.
Dior is a brand that almost every celebrity would want to be an ambassador for. As the media has pointed out, being chosen by Dior is already an exclusive privilege and a significant status symbol.
Dior is known not only for offering substantial ambassador fees, but also for maintaining strong, long-term relationships with the faces it chooses. Natalie Portman is a great example. She has remained one of the key faces of Dior for years.
At the same time, Dior has a very clear hierarchy within its ambassador structure. There is an A-list tier of ambassadors who are selected directly by Dior headquarters. These are the faces who consistently receive major campaigns, significant brand exposure, and some of the highest-value contracts.
And this hierarchy isn’t exactly a secret. Dior has openly acknowledged having an A-list group within its ambassador network in media coverage.
So being able to call yourself a “Dior Ambassador” is one thing. Being consistently trusted by Dior as one of the faces they invest in is another. And this is where Jisoo’s relationship with Dior speaks for itself.
Her journey with Dior has gone far beyond simply holding an ambassador title. Over the years, she has continued to be placed at the center of major campaigns, global brand moments, and high-visibility projects across Dior’s fashion and beauty universe.
That level of consistency doesn’t happen just because someone has the Dior Ambassador title. But it’s being the ambassador Dior continues to choose.
Tommy Hilfiger Global Ambassador, #JISOO was the ONLY celebrity in both Cision's traditional and social media rankings for #NYFW SS27, showing balance across both media landscapes—where Hollywood stars dominated traditional media while Asian stars powered social conversations.
JISOO was mentioned in a France 24 article about the #DiorSummer27 Women's show, as part of Paris Fashion Week.
“In the front row, Rihanna, Rosalía, Jennifer Lawrence and #JISOO attracted hundreds of fans gathered at Place de la Concorde, hoping to catch a glimpse of them.”
JISOO with the iconic milliner Stephen Jones who created her Met Gala 2026 headdress at #DiorSummer27 show.
He combined Monsieur Dior's favorite flower Muguet (Lily of the Valley) and Korea's national flower Rose of Sharon (무궁화) for the piece.
#JISOOxDiorSummer27