Apolitical & Pragmatic Social Media/Community Manager. Digital Marketing Expert with a Biology degree for some reason. By Night: Emergency Medical Technician
If startups and small marketing teams insist on using AI in their workflow they should stick with cost-effective mid tier models. It only gets expensive if you rely on AI as a crutch instead of reserving it for routine tasks. Expensive AI models will never replace human nuance.
The era of cheap state of the art access to model is over.
- Chat GPT 5.6 is delayed to mid-July and Fable 5 has been gone for nearly 2 weeks.
- The gov now needs to review all models pre-launch, and only Meta has not yet agreed. ID will mostly likely be required and KYC with invasive face scans and other methods.
- Models costs have risen sharply. Fable was 2x the cost, Grok limits also increased greatly. API rates are also skyrocketing.
I am greatly concerned about the split between corporations who can afford AI and the rest of humanity.
We're headed for a 2 class system of haves and have-nots that will greatly impede the ability of startups to compete in any field (even legal, accounting, or regular apps).
The door is closing unless something is done to preserve our ability to foster entreprenership.
At least for the foreseeable future I think digital marketing is safe in the sense of total replacement as it can't really replicate true originality, deep contextual understanding, and maintaining a distinctive brand soul at scale.
I don't think AI will replace digital marketers anytime soon. I hear over 80% of digital marketers use it in their workflow but it's really just to augment their work. Imo you can't really replace creative direction, ethical decisions, and nuanced relationship-building
I don't think AI will replace digital marketers anytime soon. I hear over 80% of digital marketers use it in their workflow but it's really just to augment their work. Imo you can't really replace creative direction, ethical decisions, and nuanced relationship-building
When it comes to AI, the pragmatic crowd is definitely out there. I honestly believe we’re the silent majority. Most people on social media just skip over nuance because it doesn’t drive clicks or arguments the way extreme Anti-AI fears or Pro-AI hype do.
Games succeed because of fun, polish, and real resonance with players. Not demographic engineering. Those loud online and media complaints on both sides of the diversity debate usually overstate their sway compared to actual purchase data.
Don’t know who needs to hear this, but you can’t get professional social media management for the price of a coffee. Monitoring trends, engagement, hours strategizing & optimizing requires human judgment. Sure AI can help, but never replace us, unless generic content is your goal