BenjaminWenner

Tech-Driven Marketing Strategist | PPC & E-commerce Expert | Leveraging advanced technology to boost marketing campaigns and scale e-stores.

[BenjaminWenner @BN_Wenner]

The best moments at conferences rarely happen in the main room.

PPC Live Brighton small format, friendly crowd, honest conversations. That's where the good stuff happens.

From the stage or in the audience, it's the side events that stay with you.

Go to the pre-event. Always.

[BenjaminWenner @BN_Wenner]

Opened Track 1 at Hero Conf UK. Agentic PPC is no longer a future conversation the room knows it.

Thanks to Sophie Logan, Cindy Ebner, Cristiano Winckler & Anni Kristiina Salo. Brighton, it's been a good one 👊

#brightonseo #heroconf #ppc

[BenjaminWenner @BN_Wenner]

@larsmaat @heroconf glad you liked my talk 🙏. I guess Anthropic is doing something right. Almost every marketer I speak to relies on Claude right now😅

[BenjaminWenner @BN_Wenner]

@itsolelehmann Holmes place has a day pass if I remember correctly

[BenjaminWenner @BN_Wenner]

Brighton SEO & Hero Conf UK is days away.

I'll be on stage making the case that AI agents can already manage PPC autonomously. Not in theory, but right now.

Come ready to disagree. 👀

#HeroConf #BrightonSEO #PPC

[BenjaminWenner @BN_Wenner]

Search growing 11%. Social 33%.

Search inventory is finite. The feed isn't.

That's why Google keeps pushing YouTube — it's their only real growth lever.

CPCs will keep rising. The specialists who win work across search and the feed.

[BenjaminWenner @BN_Wenner]

I presented modular agentic PPC architecture at ADworld Bologna 2025.

Google's new ADK guide just validated the exact same approach.

Progressive disclosure. Load only what the agent needs, when it needs it.

Build modular. Ship lean. Scale clean.

[BenjaminWenner @BN_Wenner]

Futureproofing your PPC career means looking into M-Shaped development.

The shift from T-shaped to M-shaped reflects rising baseline expectations, where breadth is standard and differentiated value comes from multiple areas of depth.

https://t.co/em6a72mzjR

[BenjaminWenner @BN_Wenner]

Speaking at Performance MCR 2026: agentic PPC, the unfiltered version.

24 June, Manchester. Practitioner-led, real case studies, zero pitch. Big respect to the team building this series, it's the format our craft needs more of.

#ppc

[BenjaminWenner @BN_Wenner]

@itsolelehmann @aisolopreneur Cowork

[BenjaminWenner @BN_Wenner]

PPC salaries are splitting: Which side are you on?

AI has an impact on every industry, but it's not the only reason why PPC salaries are splitting.

Read more in my latest Search Engine Land article 👉 https://t.co/OKhNQoh47H.

[BenjaminWenner @BN_Wenner]

@itsolelehmann Delta campus got a lot of stuff going on lately.

[BenjaminWenner @BN_Wenner]

@TweetsOfSumit Property prices in and around Berlin are also slightly dropping.

[BenjaminWenner @BN_Wenner]

AI and automation is everywhere.

Scared of it? You don't talk to be!

PPC Skills That Won’t Be Replaced By Automation

My latest Search Engine Journal article out now.

👉 https://t.co/j5vJOK7q88

#ppc #ai #paidsearch

[BenjaminWenner @BN_Wenner]

Not all MMM tools are equal: Meridian, Robyn, Orbit, and Prophet explained in my latest searchengineland article: https://t.co/mQ2zMrWquB #ppc

[Search Marketing Expo @smx]

Not all MMM tools are equal: Meridian, Robyn, Orbit, and Prophet explained: https://t.co/vfadnPDtEM via @bn_wenner

[BenjaminWenner @BN_Wenner]

@via_marketing_ IMO your north star (revenue, profit, LTV) shouldn't change mid-year. If it does, it was poorly chosen.

[BenjaminWenner @BN_Wenner]

Your 2026 PPC to-do list is probably wrong.

Because you're optimizing for activities, not outcomes.

Before you touch another campaign:

What's the ONE metric that defines success this year?

Revenue? Profit? Growth rate?

Everything else is noise.

[BenjaminWenner @BN_Wenner]

@nic_amadio Things just work in CH and once you get to know some peers, life can also be "cool". Polish cities thrive a little more, since Poland has it's golden age right now. Warsaw is truly the hotspot but other cities like wroclaw are also great.

[BenjaminWenner @BN_Wenner]

@TweetsOfSumit This is the reality of delivery apps. They all exist in grey areas exploiting gig workers, and it wont change because the business model runs on thin margins. Cash tips are the best for drivers.