こちらを見つめる子どもの顔が、スマホの画面で遮られている。「普段自分の子どもと接しているとき、実はスマホと向き合っていませんか?」と問いかけるMovistarの広告。(Cannes Lions 2018: Outdoor/Bronze)
"Connect with your life. Switch me off."(電源を切り、日々の生活とのつながりを。)
This is what makes sports so beautiful.✨
A child with vitiligo saw Japanese defender Hiroki Ito and got incredibly excited.
For that kid, Ito isn’t just a player — he’s living proof that someone with the same condition can reach the highest level.
Athletes have the power to inspire and give confidence to children who need it most.
Truly special.