Betsy Nearn

[Betsy Nearn @B_Nearn]

@GraceColeman03 These are great tips!

[Betsy Nearn @B_Nearn]

@paigehenryy Sprout is a great resource! #PRCM3280

[Betsy Nearn @B_Nearn]

@paigehenryy These are great tips for social media momitoring! #PRCM3280

[Betsy Nearn @B_Nearn]

Google Trends is a useful analytics tool in tracking which topics about your company are the most frequently searched. #PRCM3280

[Betsy Nearn @B_Nearn]

@JanayaSW I love podcasts with guest speakers because you get to see a whole new perspective. #PRCM3280

[Betsy Nearn @B_Nearn]

@paigehenryy So true! Just like a content calendar for PR, a schedule for podcasting is great. #PRCM3280

[Betsy Nearn @B_Nearn]

The University of Minnesota suggests that the smaller the room is, the better it is for podcasting due to fewer echoes and less background noise. #PRCM3280
https://t.co/WsjmINxTs8

[Betsy Nearn @B_Nearn]

Riverside reminds podcasters that they must know the what, how, why and who behind their podcast. They should have a subject, means of making a podcast, reason behind it and target audience in mind.
#PRCM3280

[Betsy Nearn @B_Nearn]

@mzonarich Yes! This can give your brand its own recognizable voice. #PRCM3280

[Betsy Nearn @B_Nearn]

@kelleykbush This is great! The more specific you are, the more likely you are to get the results you want. #PRCM3280

[Betsy Nearn @B_Nearn]

https://t.co/yzFO7jVya4 mentions that it’s very important to keep a human in the loop when using generative AI in PR. This ensures the company will keep its human touch. #PRCM3280

https://t.co/qjSKHZ3XrJ

[Betsy Nearn @B_Nearn]

Harvard University suggests these tips for writing effective prompts for generative AI:

1. Be specific
2. Act as if it’s a human
3. Use “do” and “don’t”
4. Correct mistakes and give feedback

Did you learn anything from these tips?
#PRCM3280

[Betsy Nearn @B_Nearn]

Check out my latest blog post on the importance of embracing social media trends: https://t.co/EoR64pz12u
#PRCM3280

[Betsy Nearn @B_Nearn]

View my first blog post about a good use of influencer marketing here! #PRCM3280
https://t.co/EoR64pz12u

[Betsy Nearn @B_Nearn]

@paigehenryy This is so important! That would be so embarrassing to post something personal on a professional account!

[Betsy Nearn @B_Nearn]

It is important to signify paid partnerships with #ad or #PaidPartnership so the brands are clear about what their affiliations are. #PRCM3280

[Betsy Nearn @B_Nearn]

One important thing to note when running social media is to not exploit emotions. Leveraging sensitive topics to promote a product is inappropriate, as this article says: https://t.co/WbDOywO0ga
#PRCM3280

[Betsy Nearn @B_Nearn]

@MckeenCars3485 I keep seeing this trend with food and skincare products. They’re actually pretty helpful and I’ve learned a lot. #PRCM3280

[Betsy Nearn @B_Nearn]

@kelleykbush I love this! Sometimes having an employee within the company go viral helps instead of an influencer! That reminds me of Ivy with Southern Living. #PRCM3280

[Betsy Nearn @B_Nearn]

A social media trend I like is when companies show baby photos of the staff saying something like, “this is who’s making your clothes btw.” I think it personalizes their company. #PRCM3280

https://t.co/cfwGwcNxkL