Every sales team doing outbound needs to know this about email deliverability in 2024:
No EXCEPTIONS.
Email deliverability is a “death by a thousands paper cuts” type of situation.
Stop stacking paper cuts.
✅ Set up secondary domains.
If you are still cold emailing off your primary email domain you may be in big trouble.
The last thing you want (especially if you aren’t a reputable company) is to burn your primary domain. This doesn’t just affect your sales team. It affects everybody at your company.
✅ Set up your DNS (DMARC, SPF & DKIM) records for ALL of your secondary domains.
✅ Secondary domains should link to your primary.
You want to make sure your prospects are being directed to your actual company domain if they are curious and click.
✅ https://t.co/rLwYEk6qBi recommends limiting yourself to 3 email addresses per domain.
✅. Email Warmup - Domains should be “warmed up” for 14 days before cold emailing.
Send at least 20-40 warm up emails per day per email account, with a 40% reply rate. This builds your domain reputation.
NEVER switch off email warm-up.
✅ Email Volume - do NOT send more than 30 emails per day per email account.
✅ Keep your email signature plain text. No Links. AT ALL.
Add your address in your signature and make sure you put a picture in your Outlook or Gmail profile.
✅ Vary your cold email copy. Sending the same template to every prospect signals that you are a spammer. Take the time to personalize emails.
For emails further in your sequence, use Spintax. Use alternate phrases “Hi, Hey, Hello”.
✅ Understand that your domain gets TORCHED when people mark your email as spam.
Good and relevant copy matter. Also, don’t run 7+ email step sequences.
It’s okay to have sequences that are 15 steps. But make them multi-channel (Calls, LinkedIn, Email).
✅ Constantly monitor your email deliverability.
Maintaining good deliverability over time is key in the success of outbound.
Curious - what else should I have mentioned here?
@davido Number one reason why davido will contest for any political post in Nigeria especially in his state and get elected with ease. Man has a good heart.