Bailey Lewis

Writer, speaker, storyteller. I do words for the journey 🗺️ If you feel a lot and believe magic still exists in the everyday, you’re in the right place 💖

[Bailey Lewis @BaileySendsWord]

I’m so tired of toxic people using the global sorrow to fuel their own comfortable misery and trying to
keep others stagnantly miserable like them there I said it.

[Bailey Lewis @BaileySendsWord]

New phrase I’m using for negative, miserable people as I excuse them from my reality:

K bye and take your energy with you. ✌️

[Bailey Lewis @BaileySendsWord]

Are you too sensitive or are you sensing too much about things they’d rather keep hidden?

[Bailey Lewis @BaileySendsWord]

Anyone who says “Not to kill the magic” is definitely there to try to kill the magic.

[Bailey Lewis @BaileySendsWord]

Not everything works out, but everything ALWAYS works out.

[Bailey Lewis @BaileySendsWord]

Once, my empathy says okay maybe it was an accident.
Twice, my intuition says I freaking told you already.

[Bailey Lewis @BaileySendsWord]

I had no idea all I needed was to listen to an OG Blue October deep cut tonight to feel a little more real in the world again

[Bailey Lewis @BaileySendsWord]

@scottdprice Im glad to hear it. And I understand that, I’ve been collecting some of those stories recently too. Maybe even a few saved to match the atmosphere of a dark and stormy moonless night ⚡️⛈️ 🌑

[Bailey Lewis @BaileySendsWord]

She emerges from the swamp caked with muck which she peels off her body in large chunks. In the algae-cast water, she rinses green silt from her hair, squeegies her face dry with her fingers, then steps through the weeds and says, "Now THAT was a mud bath."

Anyway, I'm back.

[Bailey Lewis @BaileySendsWord]

Links are helpful for that: https://t.co/aZ9pYOp08Z

[Bailey Lewis @BaileySendsWord]

Someone once told me I have the best weird in town. I'm finally admitting that they were right, and doing something about it. New era launching on my Substack this Friday 9/19. The first post is about cats. Internet people like cats. Subscribe now, get it then.

[Bailey Lewis @BaileySendsWord]

@scottdprice Scott! How are you?

[Bailey Lewis @BaileySendsWord]

If you're the one who's worrying about whether you're being mean, you're probably not the one who's being mean. 👀

[Bailey Lewis @BaileySendsWord]

@ryalcurtis I'm rolling 😅 I missed this in time for Halloween but B2B marketing possession sounds like as good a New Year's resolution as most

[Bailey Lewis @BaileySendsWord]

#dearintern I created the original website content for a major ag financing institution. On one of the sites, I didn't know what to say about crop insurance for the umpteenth time so I wrote "Crop insurance: Get ye some." Then promptly forgot about it and that copy went live.

[Bailey Lewis @BaileySendsWord]

How many notes would a note taker note if a note taker started a Substack?

https://t.co/Y9ig7GJWuH

[Bailey Lewis @BaileySendsWord]

In the same day I was described two different ways:

1. Straightforward and direct

2. Creative word orchestrator, choosing stylized words and turns of phrase when I could have been super direct

Well. Both are true.

And so it goes in content strategy also.

#ContentStrategy

[Bailey Lewis @BaileySendsWord]

Audience research is not the same thing as showing something to your stakeholders to get their opinion.

Don’t rely on the executive view of your audience to understand their goals, needs, perspectives, values, and motivations.

Instead, go ask them yourself.

#ContentStrategy

[Bailey Lewis @BaileySendsWord]

Keep saying the thing. About the time you're sick and tired of saying it, that's when people start to realize what you've been saying all along.

You've said it 7,000 times. They just truly understood it for the first time.

Keep saying it.

#ContentStrategy