Bailey Strahorn

[Bailey Strahorn @BaileyStrahorn]

Now that you've considered the 7 principles, apply them to your social media strategy. Then continue to apply the PR POV to social by being responsive to your audience, be aware of what hashtags you use, and doing the good work first then showcasing it on social
#GaylordSocial

[Bailey Strahorn @BaileyStrahorn]

6. Realize an enterprise's true character is expressed by its people
-The strongest opinions are shaped by the words and deeds of an increasingly diverse workforce

7. Remain patient, calm, and good-humored
-When crises arise, cools heads communicate best

#GaylordSocial

[Bailey Strahorn @BaileyStrahorn]

4. Manage for tomorrow
-Anticipate public reaction
-Eliminate practices that create difficulties
-Generate goodwill

5. Conduct PR as if the whole enterprise depends on it
-No strategy should be implemented without considering its impact on stakeholders

#GaylordSocial

[Bailey Strahorn @BaileyStrahorn]

2. Prove it with action
-Public perception of an organization is determined by what it does

3. Listen to stakeholders
-Understand what the public wants and needs
-Advocate for engagement with stakeholders
-Keep decision makers informed

#GaylordSocial

[Bailey Strahorn @BaileyStrahorn]

Arthur Page noted the 7 principles of PR. My next few tweets will go over these principles and a little about them. To start us off -
1. Tell the truth
-Let people know what's happening with good intention
-Provide an accurate picture
-The messenger is responsible
#GaylordSocial

[Bailey Strahorn @BaileyStrahorn]

Last but not least, I'll be listening to Melissa Vela-Williamson to learn how to incorporate PR truths into social media strategies. She has many PRSA accomplishments, so there's going to be some great takeaways!
#GaylordSocial

[Bailey Strahorn @BaileyStrahorn]

Lead with your audiences needs, but don't lose sight of the business' goals and objectives.
Always ensure you:
-Position the business favorably
-Increase positive sentiment
-Generate awareness of the brand/product
-Engage important publics
-Prompt sales/leads
#GaylordSocial

[Bailey Strahorn @BaileyStrahorn]

When creating a content strategy, it is important to remember that above all, it's critical to provide real value through content tailored to users' interest, preferences, and identities.

Know and understand your target audience before you start planning content.
#GaylordSocial

[Bailey Strahorn @BaileyStrahorn]

Effective content:
-Meets audiences wants and needs
-Supports the organization's objectives
-Capitalizes on opportunities
-Is achievable with available resources

Remember, you can't have a good content strategy without effective content.
#GaylordSocial

[Bailey Strahorn @BaileyStrahorn]

Think about content strategy as four pillars:
Substance: The kinds of content we need to convey our message
Structure: How it is prioritized
Workflow: The processes, tools, and resources to create and maintain content
Governance: How key decisions are made
#GaylordSocial

[Bailey Strahorn @BaileyStrahorn]

A content strategy is the vision or guide for the "creation, publication, and governance of useful, usable content."
It is the how and why of your content that steers future content decisions.
#GaylordSocial

[Bailey Strahorn @BaileyStrahorn]

Now I'll be listening to a presentation by Mark Avera, VP at Porter Novelli, so stay tuned if you want to learn about building an effective social media content strategy.
#GaylordSocial

[Bailey Strahorn @BaileyStrahorn]

Remember that social media can be used as a tool or a weapon. It has the potential to hurt people and do damage, but it also has the ability to further your career, your potential, and opportunities. Do the latter and position yourself up for success.
#GaylordSocial

[Bailey Strahorn @BaileyStrahorn]

Employers get hundreds of job applications, so they often turn to social media to sort out top talent. Employers aren't just looking for talent now, they're also considering character and culture, so always put your best foot forward on social.
#GaylordSocial

[Bailey Strahorn @BaileyStrahorn]

DeShazo has four best practices when approaching social media.
1. Build a purpose
2. Eliminate the noise - focus on adding value
3. Stay positive
4. Think longterm
#GaylordSocial

[Bailey Strahorn @BaileyStrahorn]

What do you want people to think of when they see your name? This is an important question to keep in mind while you're on social media because it's essentially just marketing and branding. Ensure what you post/share/like online reflects who you are as a person.
#GaylordSocial

[Bailey Strahorn @BaileyStrahorn]

James Clear said, "Every action you take is a vote for the for the kind of person you hope to become." The same idea applies to social media because with every post you're showing the world what you're really about so it's important to be mindful of what you share.
#GaylordSocial

[Bailey Strahorn @BaileyStrahorn]

Today I'll be listening to Kevin DeShazo, Founder of Fieldhouse Media, and sharing my key takeaways.
Stay tuned!
#GaylordSocial

[Bailey Strahorn @BaileyStrahorn]

Social media is a conversation channel, not a conversion channel. If a brand takes a ‘sales-y’ approach, chances are they won't have a lot of success. Chipotle does a great job of mixing content of their product and hilarious posts to engage their audience.
#GaylordSocial

[Bailey Strahorn @BaileyStrahorn]

Content with high engagement and mastering the target audience are key tactics used to go viral on social media. Wendy's is king of these strategies by using their platform to roast Twitter users and other brands. If you want a good laugh, check out their profile!
#GaylordSocial