Subham Balasia

An aficionado of public speaking..! Creativity is nothing rather ideas of bunches

[Subham Balasia @BalasiaSubham]

Having knowledge of each and every field is good whereas, complete knowledge of a particular field is the best.

Don't be a fool in adherence to become an expert in the name of #Multitasking

Grab knowledge in the field which interest you the most and stand as an expert

[Karthik 🇮🇳 @beastoftraal]

Absolutely terrific use of a small, often unrecognized nuance in language to make a larger point for Mother's Day, by Philips India (agency: Magic Circle). Loved the way the point was made organically, using the generational gap in language and understanding.

There are so many words like this that offer a gendered split leading to the tasks being seen as only one person's even though they are (and should be) shared responsibilities.

'Babysitting', for instance. It's a temporary (often paid) job, but when a father proudly says that he is 'babysitting' it implies he is looking at it as someone else's full-time responsibility and he is simply "helping" for the time being.

Men saying, 'I allowed her to go', or women saying, 'He lets me work', is another example. These are words of 'permission' not a partnership. Women are often said to be 'managing' the house, which makes the men to 'living' in the house? And then the perennial advertising favorite that should stop: women portrayed as 'multi-taskers' or worse, 'superwomen'. The framing not only romanticizes exhaustion but also absolves the people around her from picking up the slack.

That said, there are 2 points of minor counterpoints that came to my mind even as I was enjoying the ad.

One is around the class blind-spot. We are in an era of the "10-minute househelp" offered so many VC-funded startups. When housework is often outsourced to paid domestic workers, the narrative of "everyone’s shared responsibility" becomes muddled because the labor is actually being performed by a third party from a different social class.

The second blind-spot is around economics. The message of "democratizing the kitchen" through an airfryer only applies to those who can afford the gadget. For the vast majority, the "gendered gap" isn't solvable with an expensive (relatively) appliance because it's a mindset that is at play.

#advertising #marketing #creativity

[Subham Balasia @BalasiaSubham]

Govt's push makes quick commerce drop "10-min delivery" promises after strikes, accidents & pressure — finally prioritizing safety over speed! But let's own it: We've screamed at riders for 5-min delays on non-urgent stuff, forgetting they're humans risking lives.

[exchange4media group @e4mtweets]

Blinkit’s 10-minute delivery promise is officially over! After nationwide gig-worker protests and Central government intervention, Blinkit has updated its tagline to ‘30,000+ products delivered at your doorstep’. AAP MP Raghav Chadha hails this as a win for rider safety. Because in India’s quick-commerce race, human lives matter more than deadlines
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@raghav_chadha #Blinkit #RiderSafety #GigWorkers #EcommerceIndia #RaghavChadha #Zepto #Swiggy #LabourRights #DeliveryUpdate

[Karthik 🇮🇳 @beastoftraal]

Here are 20 Indian products that would be banned from advertising IF a law similar to the new one in UK was enforced in India:
1. Cadbury Dairy Milk (chocolate bars) — high sugar + saturated fat.
2. Parle-G (glucose biscuits / packaged biscuits) — high sugar and refined carbs.
3. Britannia Good Day / Bourbon / Treat (cookies & cream biscuits) — sugary baked snacks.
4. Kurkure (PepsiCo, savoury snacks) — high salt, fat and calories.
5. Lay’s (potato chips, PepsiCo) — high salt and fat; calorie dense.
6. ITC Sunfeast Dark Fantasy (choco-filled biscuits) — sugar + fat heavy.
7. Maggi Masala Noodles (Nestlé) — refined carbs, high salt; instant meal category.
8. Kellogg’s Chocos (breakfast cereal) — sugar-heavy ready-to-eat cereal.
9. Coca-Cola / Thums Up (sugary soft drinks) — high free sugar; beverages category.
10. Pepsi / Mirinda (sugary colas & fruit sodas) — high free sugar; beverages category.
11. Maaza / Frooti (sweetened fruit drinks / juice drinks) — concentrated sugars.
12. Cornetto / Wall’s (cone ice creams, major brands) — sugar + saturated fat in desserts.
13. Amul Butter / Amul Cheese (high-fat dairy spreads/cheeses) — saturated-fat dense dairy spreads.
14. Haldiram’s packaged namkeens & sweets (snack mixes / mithai) — high salt, sugar and fat.
15. Bingo! (ITC branded chips/snacks) — processed savoury snacks with salt & fat.
16. Kinder / Nestlé chocolate products (sold in India) — confectionery sugar/fat profile.
17. Britannia Cake / Little Hearts (cream-filled cakes & biscuits) — sugary processed bakery items.
18. KFC / McDonald’s (specific combo meals / burgers with high calories) — ready meals / fast-food mains.
19. Nestlé Milo / Horlicks-based ready mixes (when with added sugar) — sugar-added beverage mixes/instant drinks.
20. Instant soups & cup noodles (Maggi 2-minute cup / Knorr cup soups with high sodium) — processed instant meals with high salt/calories.

Here's what India is NOT doing, for context:

1. No comprehensive media-wide unhealthy food ad ban: India does not currently have a broad ban on HFSS (high fat, salt, sugar) food advertising across TV and online. India’s regulations mostly focus on child-targeted ads on specific channels and are limited in scope.

2. FSSAI’s role is broader but not yet prevention-oriented: FSSAI's current role focuses more on safety/compliance and misinformation, rather than proactively restricting unhealthy food advertising across all media or using packaging as a public health marketing control.

More on the UK law, below.

#advertising #marketing #health

[Subham Balasia @BalasiaSubham]

Happy New Year 2026! 🎉🥂

"Cheers to 2026: a fresh chapter full of bold dreams, unbreakable hope, and endless possibilities! May your year sparkle with joy, success, and moments that make your heart soar. Let's make it unforgettable! ✨🎆 #HappyNewYear2026 #NewBeginnings"

[Subham Balasia @BalasiaSubham]

Fact: It’s tough to dive into relationships when you’re too shallow. Nice guys take time to build, talk, engage, and keep it going. #RelationshipTips #NiceGuys

[Subham Balasia @BalasiaSubham]

Icons never fade. Always fresh, always unique. 🔥 #Timeless #Iconic

[Shah Rukh Khan @iamsrk]

Bade Bade Deshon Mein, Aisi Chhoti Chhoti Baatein Hoti Rehti Hain, Senorita!

Thrilled to unveil the bronze statue of Raj & Simran at London’s Leicester Square today, celebrating 30 years of Dilwale Dulhania Le Jayenge (DDLJ)!

Incredibly delighted that DDLJ is the first Indian film to be honoured with a statue in the Scenes in the Square trail.

A big thank you to everyone in the UK for making this possible.

Come meet Raj & Simran if and when you are in London… we would love to see you make more memories with DDLJ…

@itsKajolD #AdityaChopra #AkshayeWidhani @yrf #HeartOfLondonBusinessAlliance #30YearsOfDDLJ #DDLJInLondon

[Subham Balasia @BalasiaSubham]

Better late than never, this verse for my dream's embrace—
To meet him, gaze endless hours, in moments that stretch to eternity's grace.

Happy Birthday, legend, the GOAT. @iamsrk sir

Grateful for your essence, shining through decades. 🥳🎂

[Shah Rukh Khan @iamsrk]

Working and being around Piyush Pandey always felt effortless and fun. Was an honour being part of the pure magic he created. He carried his genius so lightly and revolutionised the ad industry in India. Rest in Peace my friend. Will miss you lots.

[Subham Balasia @BalasiaSubham]

A legend of advertising has left us. Their creativity, innovation, and influence defined an era and will inspire generations to come. A profound loss for all who cherish the art of storytelling. #Advertising #Legacy

[Subham Balasia @BalasiaSubham]

Yo, #AryanKhan SLAYED his directorial debut with #BadsofBollywood! 🔥 TOTAL banger drama! 😍 Bollywood’s real tea spilled, no cap! 🍵 #OSM vibes only. 🚀 #Viral

[Subham Balasia @BalasiaSubham]

In the corporate world, keeping it professional is key. Trust is earned, not given—so keep things respectful and reserved.
#LifeLessons #CorporateWisdom

[Subham Balasia @BalasiaSubham]

Brilliant stuff! witnessing recent times through great advertising, #VMart is breaking job & education stereotypes, opening doors for all! 🚪 #Deconstruct smashes skincare myths, proving it’s not just for women. 💪 Seen it firsthand! #Advertising #Creativity #Innovation"

[Subham Balasia @BalasiaSubham]

That’s the absolute truth!

[Wisdom Stoics @WisdomStoics]

The real luxuries in life:

[Subham Balasia @BalasiaSubham]

"Dead obsessed with #Haikyuu!!—Kageyama and Hinata’s rivalry-to-trust arc and Karasuno’s epic bond are unreal. Kamomedai film news? I’m buzzing! Mad love for these volleyball lunatics! #HaikyuuForever"
Grateful to my colleague, also known as a friend, who persuaded me for this!

[Karthik 🇮🇳 @beastoftraal]

At this point, unless you pedantically overanalyze, there is little difference between the new ads of Coca-Cola's Thums Up (8.3 mg caffeine per 100g) and PepsiCo's Mountain Dew (13mg caffeine per 100g).

Ogilvy's narrative for Thums Up's new ad starring Shah Rukh Khan (and Allu Arjun for the 'South' version) and Leo Burnett's narrative for Mountain Dew's new ad starring Salman Khan (new entrant to the Mountain Dew universe) Hrithik Roshan (old face in the Mountain Dew universe), in simple terms, for normal, non-advertising consumers is simply this: the beverage gives you courage to do something that seems pointless to normal people.

So, Shah Rukh Khan surfs in obviously bad weather in the sea, while Allu Arjun "slides" down a forest, from a mountain in equally bad weather, after drinking Thums Up... when common sense and the basic rule of self-preservation dictates that you don't do both.

In the new Mountain Dew ad, when a cable car gets unmoored from the cable above, Salman and Hrithik save the day after drinking Mountain Dew.

That the Thums Up ad frames it as 'Dum hai toh dikha' (that is, you go and indulge in the danger yourself) and Mountain Dew frames it as 'Darr ke aage jeet hai' (that is, you don't volunteer yourself into the danger but you deal with it when it arrives)... is testimony to the fact that ad agencies can regurgitate the same idea multiple times for different brands, convincingly sell it to brand managers that they are starkly different, and that people would know the difference easily and buy the one that provides 'dum' or the one that enables overcoming 'darr'.

Whatever! 🤷

The ads play back-to-back.

#advertising #marketing

[Subham Balasia @BalasiaSubham]

Grasping relevant news is a challenge with erratic moves from esteemed brands. Even @TheKenWeb, despite its vast audience and insight into the business landscape, opts for dodgy tactics, squandering an opportunity to rally substantial followings. #News #Podcasting #BrandStrategy

[Anup Bhiram @anup_bhiram]

The most absurd strategy I’ve seen as an avid podcast listener is of @TheKenWeb. Want to sell subscriptions? Drop a 1-minute teaser on Spotify, YouTube—simple! But no, you give 10, 30 minutes, even full episodes, then yank them away. Seriously?! Stop ruining listener interest!

[Anup Bhiram @anup_bhiram]

The most absurd strategy I’ve seen as an avid podcast listener is of @TheKenWeb. Want to sell subscriptions? Drop a 1-minute teaser on Spotify, YouTube—simple! But no, you give 10, 30 minutes, even full episodes, then yank them away. Seriously?! Stop ruining listener interest!

[exchange4media group @e4mtweets]

Digital advertising in India to reach Rs 52,992 crore in 2025: PMAR.
The Pitch Madison Advertising Report 2025 stated that within the digital landscape, video advertising remains the largest contributor, accounting for 27% of total digital ad spend.

Read the full story - https://t.co/q8U6a0LYmZ

@MadisonWorldIND

#e4m #DigitalAds #AdvertisingGrowth #PMAR2025 #IndiaMarketing #AdTech

Follow e4m's WhatsApp channel for the latest updates: https://t.co/Vm83yva1a1

[The Ken @TheKenWeb]

HUL and Disney+ Hotstar are at war over IPL ads.

[Karthik 🇮🇳 @beastoftraal]

'Destroy Valentine's Day'? Isn't that Bajrang Dal's goal? Why is Cadbury's 5 Star and Ogilvy announcing Bajrang Dal's goal? This is what happens when a brand stretches an idea so much that the actual idea gets lost. Here's the lowdown on 'Where it started' and 'Where it has ended' https://t.co/cXmhe3BM7t