Check out the latest article in my newsletter: Dentist goes viral on TikTok, showing the fun side of oral health care!
https://t.co/ow25CTQl0Y via @LinkedIn
@CailaSchwartz “Social had a huge moment in 2020, as being a driver of inspiration for Cyber Week shoppers. In 2021, it flattened out, maybe it was digital fatigue, mobile fatigue, or social fatigue. But in 2022, it's back! Traffic coming from social referrals grew around 20%."
According to @CailaSchwartz, director of consumer insights at Salesforce, social referrals grew by 20% during Cyber Week 2022 when compared to the same period a year prior. >> https://t.co/ScUVruL9Lj
The managing editor of Modern Retail complimented my article with @Tina_Donati for @BanknotesToday and it just so happens that same article was also included in today’s Daily CTA newsletter.
It’s a good day!
@CarisAdel @benthompson Update on TikTok search from @BanknotesToday
• Google still wins for specific searches
• TikTok gains share in searches for visual & lifestyle categories; now enables 2200-word descriptions
• 55% of TikTok users have discovered a new product/brand
https://t.co/u4sb7Yt7x9
5 Reasons I Decided to Join a Company I’d Never Heard Of
Or … the biggest bet of my marketing career 😬 ‘cause the headwinds are pounding + everybody’s bigger than us.
Hop on your holiday shopping with this awesome gift guide by @ashleyrcummings for @BanknotesToday!
(I'm going to grab some of these for myself, too. DUH!)
“TikTok shifts the power of search into the consumer's hands so that when we search, we don't see businesses and their content, but the content from creators and fellow consumers. It shifts the search from B2C to C2C." @ThatChristinaG
@ashleyrcummings “Search a term on Google, and you’ll get the answer you need, but there’s less and less confidence that it’s the answer you trust." @MindySThomas