Arteta gets more credit for finishing 8/8/5th after £250m spent than Conte gets for finishing fourth in 6 months.
His PR machine is unstoppable. This whole process included bottling and failure.
'We have transformed the expectations of this club'
Spot on. Under Wenger and Emery, top 4 was the target and getting 5th resulted in sackings. Now 5th is seen as a good season
Mikel Arteta bagged a 66% payrise for accomplishing:
- 15 losses
- out of all comps by January
- yet to exceed Emery’s points tally in two attempts
- taking us from 5th in 18/19 to *check notes* 5th in 21/22
- spending £130m on back line to concede more than last season