I use 30 years of life lessons, mistakes and triumphs to educate beginners about leadership, basic financial principles, and protecting their family's legacy.
I will be writing about finding your purpose, life lessons and leaving a legacy.
Over the next 30 days, I'm writing 30 Atomic Essays as a part of @dickiebush and @nicolascole77's Ship 30 for 30.
Follow my Social Blog on Typeshare ๐๐ผ
https://t.co/xbBPQPWqO5
@erickoester There are actually 3 kinds, but that's ok.
Those who...
1. Watch things happen
2. Make things happen
3. Wonder what happened?
We don't participate in everything, hence the distinction.
I'll check out the book.
Thank you.
@realfrugalmogul@hustle_man77 My 2 cents: stick with the original.
The alternative looks like United Nations.
The new, new is plain and doesn't reflect real estate which is big part of your portfolio.
@HarrisFanaroff Amen to that.
If we aren't careful, we create unnecessary resistance, and no one wants to feel uncomfortable in those situations.
It's better to understand their situation then see if there is anything we can do to help.
@ericasmyname Sometimes it's best to remain quiet.
I am no expert but I recognize dung when I see it.
Best leave it alone because if you try to correct it, it attaches itself to you and you can't get it off.
Now it's your problem and youโve become a dung spreader. ๐ซ
@JTorreCoaching Listening is a superpower.
When we listen and reflect what the other person told us it shows that weโre paying attention but more importantly we care.
@HaseyCagen Hanlonโs model in everyday life is manifest in how people are easily offended nowadays.
If we took the time to listen, observe, reflect and consider other peopleโs perspectives, we would respond differently. To me, that is neglect.
Thoughts?
Our publisher isn't going to love us giving away this exercise from our book, but it's a subject we've been talking about here more and more, and we think it will benefit a ton of people (including you!)
Before we get into it, some context:
It's easy to get caught in the trap of transactional thinking when selling. Selling at its core selling is about a literal transaction โ I offer you something of value, and if you agree it has value to you, you should provide me with value back ($$, time, info, a job, etc.).
But truly great sellers don't just want a "value exchange." They want to make a difference. They want to make their buyers' lives better by teaching them about a solution to their problem, and then giving it to them. They literally want to transform their worlds.
To help people think more transformationally, we created a "Value Assessment Exercise".
It started while working with a client who hired us to figure out why they were having trouble landing qualified prospects who seemed like "perfect fits." We dug into their sales process and noticed something...
They were constantly asking for things - extracting value - w/out providing any significant transformational value in return. It was always: "What's your budget? When can you buy? Do you have time for a call?" When they gave, if ever, it was all about them and their product.
To get our client:
1. thinking about GIVING instead of taking; and
2. thinking about giving TRANSFORMATIONALLY we took them through a 4-step process that you can use, too:
Step 1โฃ: Print out all documented communications you regularly use with your customers...
โข scripts
โข call transcripts
โข email templates
โข follow-up cadences
โข anything else you've written down
...and tape them all up on a wall.
Step 2โฃ: Under each doc, tape a blank piece of paper divided into 2 columns:
โข Column 1: Write down everything you're extracting with that communication (e.g. asking for time, money, or information).
โข Column 2: List any value you're ADDING with that same communication (info, articles, opportunities, etc.).
Step 3โฃ: Look at the value adds in Column 2 and RANK THEM on a scale from one to ten for how TRANSFORMATIONAL they are (aka their significance or impact). For example, sending a relevant article might be a 2. An introduction to a contact who can help them with their business might be a 6.
Step 4โฃ: Make changes. First, flip the ratio to make sure you're GIVING more than you're TAKING. Second, think of ways to raise the "transformational ratings" in Column 2. Get creative. The changes don't have to (and probably shouldn't) be obvious.
The team we were working with had fun with it. They:
โข Scaled back on asks
โข Outsourced a team to find & create hyper-relevant content for customers
โข Hosted monthly Q&As with experts so clients could learn & interact with each other
Within 2 months their close rate blew up.
Look at your own sales process & use the Value Assessment Exercise to:
โข Take stock of how much you're giving vs. taking
โข Evaluate the impact of the things you give
โข Tip the scales to be more TRANSFORMATIONAL
Most people think transactionally when they're selling products, ideas, or themselves. The best sellers think ๐ฉ๐ง๐๐ฃ๐จ๐๐ค๐ง๐ข๐๐ฉ๐๐ค๐ฃ๐๐ก๐ก๐ฎ. Try the exercise with your own sales activities and let us know if it changes your mindset!