Barium Digital

Full-Scale Digital Agency with specialization in Strategy, Design, Marketing and high-performance Hosting.

[Barium Digital @BariumDigital]

@Bee_Mughal We know, right! 😀 Thank you @Bee_Mughal

[Barium Digital @BariumDigital]

Cheers to us!

Thank you to our incredible team and clients for making this journey unforgettable. 🚀

#digitalmarketingagency

[Barium Digital @BariumDigital]

Think of your favorite app.

You know how it always seems to show you just the right posts? 🤔

That's not by chance. It's all down to clever computer algorithms working in the background.

These invisible helpers sift through alot of data to decide what you'd most like to see.

(That’s how new parents 👩‍🍼 are always scrolling through baby products, parenting advise and shushhh.. also how they keep seeing self-care products ads)

It's like having your very own digital concierge. 🤝

But who's behind these algorithms? 💭

Well, they're created by teams of data scientists 🥼 and engineers who work for the companies that own the apps.

Their job is to design and fine-tune the algorithms to deliver the most engaging, most relevant, and most personalized content to you.

However, it's also worth noting that these algorithms learn from your behavior. ⌨️

So in a way, you also have a hand in running your own feed. 👩‍🏫

Every like, comment, share, and even the amount of time you spend looking at a post, teaches the algorithm about your preferences.

As we navigate our apps in 2023, it's worth asking:

How much of my digital world is a reflection of my own choices, and how much is shaped by these unseen algorithms❔

And more importantly, are we comfortable with these unseen entities guiding our digital journey?

#algoritmoinstagram #instadaily #marketing #digitalmarketing #dailypost

[Barium Digital @BariumDigital]

This is one of the things that contributes to the buzz around Chat GPT. 💥

It brings days of extensive research down to only 1 minute with carefully crafted prompts. ⏱️

But here’s the thing, it can never replace humans. Not fully. Not yet. ❌

While the target audience suggestion looks insanely accurate on the surface (we tell because we’ve run similar campaigns on similar target audiences to yield great results)…

GPT made an assumption based on observed trends and associations. It only gave you the starting point.

It’s your job to test these assumptions and refine your approach based on it. 🧪

Based on the performance of your campaign, you may need to adjust your target audience…🧑‍🔧

…perhaps narrowing it down, broadening it, or shifting focus entirely.

In addition…➕

Facebook’s advertising platform uses complex algorithms to optimize ad delivery

…so even with the same targeting settings, your ads may reach slightly different people depending on a range of factors, including:

👉 the ad creative

👉 bidding strategy, and how people interact with the ad.

👉 how people interact with the ad.

Lastly…

🧐 Remember that as per Facebook’s ad policies, it’s essential:

✔️ to respect privacy and not to discriminate

✔️exclude certain groups unfairly

…when creating your target audiences.

GPT may ‘forget’ that, but humans that are good at their jobs don’t.

So while Ai can give you a good (really good) starting point, it’s up to you how well you execute and iterate and nail.

#marketingdigital #startupbusiness #chatgpt4 #ai

[Barium Digital @BariumDigital]

Chat GPT prompt for FB Ads target audience for a thrift clothing business. 📝

How accurate do you think this would be?

👀 Follow to find out in the next Tweet!

#buildinpublic #bard #ai #chatgpt4 #promptengineering #startuplife #digitalmarketing

[Barium Digital @BariumDigital]

Do you ever wonder why you spend endless hours scrolling through Facebook… 🤔

Or how did Facebook get us hooked in the first place?

Or why do we feel immediately hungry while passing by McDonalds? 🍔

Little things, little elements of branding that are carefully chosen affect consumer psychology. 🧠

In case of Facebook and McDonald’s, it’s there carefully chosen colors for branding.

Facebook's blue exudes trust, while McDonald's red sparks appetite. 🎨

For startups, color selection is an art. Reflect on your brand values, target audience, and industry.

Explore the palette of emotions, pick a color that resonates with your startup's core message and wait for its magic to captivate hearts and fuel success! 🚀

#startup #branding #marketing #letsfly

[Barium Digital @BariumDigital]

Blog link 🔗 https://t.co/A0z33UiKmb

[Barium Digital @BariumDigital]

New Blogpost up now. 🔗 in the comments 👇

This is what you need to read if you want paying customers without spending on ads.

#Facebook #fblive #buildinpublic #startuplife

[Barium Digital @BariumDigital]

Fact check: Facebook ads do not work.
Wrong. 🙅

They're a goldmine, but only if you know how to dig.

👉 This may be your reminder to reframe your strategy!

#facebookadsmanager #buildingbrands #digitalmarketing #buildinpublic

[Barium Digital @BariumDigital]

Full interview out now. Startups, these are the lessons NOT to be missed.

🔗 https://t.co/PiSQCEf2Dh

#buildinpublic #sustainabledevelopment

[Barium Digital @BariumDigital]

In Conversation with Nabeel Siddiqui, Cofounder @ModulusTech about their journey to provide sustainable and affordable housing for displaced populations.

Full feature comes out tonight. Stay tuned.

#BuildInPublic #StartupWorld #SustainableLiving

[Barium Digital @BariumDigital]

“This CANNOT be AI. It’s a fake - it’s real”

The best protest we’ve seen on the internet today. 😂

#AIart #AI #midjourney5

[Barium Digital @BariumDigital]

@dSebastien Assuming it's Notion. Or Apple Notes perhaps.

[Barium Digital @BariumDigital]

Your ad campaign is more than just an attractive ad...

It's about reaching the right people, at the right time, with the right message.

Improve your Facebook Ad targeting, and see the difference.

#buildinpublic #leadgeneration #SocialMediaStrategy

[Barium Digital @BariumDigital]

A product ad that is so irrelevant that you pause to report it.

Because how dare it interrupt your browsing experience.

But what about when you were daydreaming about that designer watch and an ad shows where it's at 50% off?

Now we're talking, so let's keep reading 🧵👇

[Barium Digital @BariumDigital]

As you refine your audience, more insights are available to you.

For example, you can see the top Pages that your audience likes.