250 emails in one day. Hundreds of DMs. Mostly silence. Ashok Sunny was trying to break into Kenya’s high-net-worth market, and he realised something important: these clients often move in the same circles. Instead of trying to reach everyone, he looked for the person others in the room respected. Google, Instagram, cold emails and DMs became his route in.
The first breakthrough came when Darshan Chandaria replied and invited him over. They barely talked about suits. He wanted to hear Ashok’s story. Four years after Ashok first DM’d Joshua Oigara, that message finally came full circle too. Sometimes the work you put in today only makes sense years later.
Full episode now on YouTube and all audio streaming platforms.
Think custom-made, made-to-measure and bespoke mean the same thing? They don't.
The difference between A made-to-measure suit starts with an existing pattern. Custom-made starts with your measurements and design. Bespoke starts with you: roughly 50 measurements, an individual paper pattern and a master cutter shaping the suit around your body.
That is why custom-made and made-to-measure can start around KES 40,000–80,000, while bespoke starts at about KES 150,000.
🎧 Full episode now on YouTube and all audio streaming platforms.
KES 9 million in revenue, and almost nothing to show for it.Ashok Sunny started out altering and reselling thrift clothes in Kibera before making KES 5,000 suits. Today, Ashok Sunny Tailoring Limited serves CEOs, ambassadors and high-net-worth clients through luxury bespoke tailoring.
The turning point came when he realised that strong sales did not necessarily mean a profitable business. Understanding his real costs, formalising the business and changing how he priced his work changed the trajectory. From KES 5,000 suits to KES 1 million corporate contracts, Ashok’s story is about learning to build the business behind the craft.
There is a very different story behind the private jets.
Before Dan Njoroge was serving CEOs, presidents and high-profile clients, he was earning KES 5,000 as an intern. He later lost his banking job, struggled to pay rent and moved into a KES 7,000 single room.
Then a friend’s idle Range Rover gave him an idea. He didn’t own the car. He found the customer.
That hustle became @lesusexecutive , growing from weddings and chauffeur services into corporate transport, VIP logistics, security, airport services and private aviation with @lesusprivatejets.
Along the way came failed bets, free celebrity work with little ROI, COVID, lifestyle cuts and a hard lesson in separating personal and business money.
The luxury is what you see. The discipline is what built it.
Before “NANA”, there was a budding @itsJoshuaBaraka sitting through rehearsals, listening, asking questions and giving ideas. @MikeKayihura remembers watching him closely and seeing something different. He had started in church, just like Mike, but already had the curiosity and growth mindset of someone who was going somewhere.
A year or two later, Joshua dropped “NANA”. Sometimes the people around you can see where you're headed before the rest of the world catches up.
The full conversation is now Live on YouTube and all audio streaming platforms.
"We don't go to the streets because we're crazy. We go because we're tired."
@Mwende_Mugambi breaks down the raw side of Kenya's youth activism and why young people feel they have no other choice when leaders stop listening.
Watch the new episode of #TheBigPicturePodcast now on YouTube.
A church choir in Rwanda. A Coca Cola jingle in high school. Years of contracts that kept @MikeKayihura music unreleased. Then Sabrina, and an audience that opened up in Uganda.
The journey from making music to building a sustainable career has come with costly lessons about contracts, money, independence and the importance of looking beyond one market.
Today his career spans Kigali, Kampala and Nairobi. On the Rwanda Edition of Financially Incorrect, he shares what it took to build a music career across East Africa, and why he believes the region is the bigger opportunity.
Full episode Premieres at 7pm EAT on YouTube & All audio streaming platform.
An election can change more than who runs the country.
For a business, it can change how quickly clients spend, how contracts move and how long you need your cash to last. @Jorammwinamo explains how preparing for Kenya’s election cycles forced him to think beyond cash reserves.
Multi year contracts, clients outside Kenya and relationships with organisations whose funding was less exposed to corporate spending cycles became part of the strategy. The goal was simple: make sure one unpredictable period could not destabilise the entire business.
🎧 Full episode available on YouTube and all audio streaming platforms.
Kenya’s new Vision 2060 blueprint is here. Here’s to hoping we actually hit the targets this time around and that it doesn't take another 18 years to figure out the implementation.
If you’re buying soda, the economy is apparently thriving. Never mind that nearly half of young Kenyans are borrowing just to cover daily expenses.
@justinewanda explain it all.
What an honor to participate in this conversation. It was quite the thing to peel back the layers of my relationship with money, and to also confront the framework of money in the non profit sector.
The film industry audiences see is only half the story.
Behind every hit production is a producer balancing shrinking budgets, negotiating ownership rights, managing massive crews and surviving the quiet months between projects.
@grace_is_kahaki lived that journey. She started on KES 7,000 a month after her parents cut off financial support because they didn't believe filmmaking was a viable career. Today, she's behind award winning productions for Netflix, Showmax and Kenya's biggest broadcasters.
This conversation explores why intellectual property matters more than many creators realise, why commercials keep production companies afloat, how COVID reshaped the economics of Kenyan television and the money decisions Grace would make differently today.
🎧 Full episode Live on YouTube and all audio streaming platforms.
A pastor’s daughter. A collapsed bank. A career in one of Uganda’s most misunderstood sectors.
For years,@asiimwe4justice , CEO of @CivsourceAfrica , saw money as something to manage carefully, give generously and, in many ways, fear. Losing her savings when Greenland Bank collapsed, being pushed to buy land and spending decades in the NGO sector gradually reshaped that relationship.
Her journey is ultimately about unlearning the idea that purpose and financial security must exist on opposite sides. Because organizations built to change society still need strong financial foundations to survive.
🎧 Full episode Live now on YouTube and all audio streaming platforms.