Basic Venture

We publish experts at the heart of the national and global conversation in business and economics. An imprint of @HachetteUS

[Basic Venture @BasicVenture]

Happy publication day to LEVEL UP!

“A compelling roadmap for building organizations where collaboration flourishes and performance follows.” —Kyle McDowell, author of Begin with WE

Learn more: https://t.co/tL8CZxfdpC

[Basic Venture @BasicVenture]

A big congratulations to @MattHunterCoach and John Baird on becoming national bestselling authors!

TOUGH ENOUGH debuts at #9 on the USA Today Bestseller list. Learn more about the book and how to lead your team to greatness below.

https://t.co/u3yxMXazwz

[Mark Fortier, Fortier Public Relations @bizbookpr]

How to be tough, not a jerk — and why most people get toughness wrong. @FortuneMagazine oped by @MattHunterCoach and John Baird, coauthors of Tough Enough: How to Lead a Team to Greatness Without Being a Jerk from @BasicVenture https://t.co/kS1bbeAHe2

[Basic Venture @BasicVenture]

Available now: TOUGH ENOUGH by John Baird and @MattHunterCoach!

From two experts on leadership, this is the no-nonsense guide for ambitious leaders to build great teams by embracing toughness—without sacrificing humanity.

Learn more: https://t.co/u3yxMXazwz

[Basic Venture @BasicVenture]

Check out this fantastic @FastCompany feature from TOUGH ENOUGH authors John Baird and @MattHunterCoach!

TOUGH ENOUGH is available wherever books are sold TOMORROW, 9/29.

https://t.co/3Svpw2631M

[Basic Venture @BasicVenture]

A big congratulations to Paula Goldman on becoming a national bestselling author! 🎉

Today, @pdgoldman's book, MANAGE THE MACHINE, was officially named a USA Today Bestseller. Learn more about the book at https://t.co/1WTRTX0czX

[Basic Books @BasicBooks]

AI is rewriting the talent playbook as we know it today. Check out this thought-provoking interview with author @pdgoldman as she provides insight into how leaders and HR professionals can best utilize and manage AI in the workplace.

See the full interview with @HarvardBiz : https://t.co/wfUSRhlIVH

[Basic Venture @BasicVenture]

Happy publication day to MANAGE THE MACHINE by @pdgoldman!

This practical guide shows how to effectively and responsibly integrate AI into work, in business domains ranging from sales to corporate strategy to HR.

Learn more: https://t.co/Mst5fPZoaI

[Basic Venture @BasicVenture]

Curious about how best to approach AI in the workplace? What's the best way to take advantage of AI's breakthroughs while still maximizing the human element of work?

@pdgoldman answers these questions and more in MANAGE THE MACHINE! Preorder now: https://t.co/Mst5fPZoaI

[Basic Venture @BasicVenture]

Happy publication day to THE COMMON GOOD ECONOMY!

Economist @MazzucatoM offers a new approach to tackling our pressing challenges—from inequality to climate change—by putting collective action at the center of economic thinking.

Learn more: https://t.co/HRBwPmglzU

[Basic Venture @BasicVenture]

Today, every leader must be ready to lead through a crisis.

In YOU’RE IT, four experts provide the essential—and now newly updated—guide to becoming a more effective crisis leader.

Available in paperback 9/8/26.

Learn more: https://t.co/V3goT1ASg6

[Basic Venture @BasicVenture]

We hope to see you next week at @TheNewSchool @RacePowerPolicy for a conversation with economist Mariana Mazzucato (@MazzucatoM), author of THE COMMON GOOD ECONOMY, on the need for a new economic paradigm.

RSVP: https://t.co/bP1z8sYAaj

[Basic Venture @BasicVenture]

What would it take to build an economy that actually works for the common good?

In her new book, THE COMMON GOOD ECONOMY, economist @MazzucatoM lays out a new vision for an economy built around reciprocity, shared purpose, and collective action.

https://t.co/HRBwPmglzU

[Basic Venture @BasicVenture]

What would it mean to build an economy around the common good—one that we actively shape together?

Join economist @MazzucatoM, author of THE COMMON GOOD ECONOMY, for a conversation on September 8.

RSVP: https://t.co/bP1z8sYAaj

@TheNewSchool @RacePowerPolicy

[Basic Venture @BasicVenture]

🧲 Happy publication day to THE POWER OF PULL!

Rob Snyder shares the insights that have helped him—and hundreds of other founders—get unstuck and start scaling when the traditional startup playbook wasn’t enough.

Learn more: https://t.co/9bznfUCSoU

@Kazanjy @gjain @teisenmann

[Basic Venture @BasicVenture]

In his groundbreaking new book, @marctothec unearths what's at the root of every successful company: a culture that fuels growth and helps employees flourish.

Learn more at https://t.co/WctJ1fNskt

[Basic Venture @BasicVenture]

Last week, @RobertsonAndrew, author of THE CREATIVE SHIFT, spoke at Charter’s New Employer Brand Summit. It was an engaging session, with Robertson sharing tactical tips on how to maximize workplace creativity.

Pick up your copy of THE CREATIVE SHIFT: https://t.co/9cQD1TPBd6

[Basic Books @BasicBooks]

🎉 Congratulations to MORAL ECONOMICS for being named an Amazon Best Book of 2026 So Far in the Business & Leadership category!

Nobel Prize-winning economist Al Roth shows us why we have to deal in trade-offs when we can’t agree on what’s right and wrong.

Learn more: https://t.co/R57bDcQZXw

[Basic Venture @BasicVenture]

Happy publication day to THE AMBITION PENALTY!

Journalist Stefanie O'Connell dismantles the myth that women are less ambitious than their male peers, debunks common claims, and gives women the talking points they need to call out biases.

Order now: https://t.co/aUUabpaAQv

[Basic Venture @BasicVenture]

This week Alvin Roth stopped by the office to celebrate the release of MORAL ECONOMICS.

In MORAL ECONOMICS, Roth shows why we have to deal in trade-offs when we can’t agree on what’s right and what’s wrong.

Order your copy and save 20% with code MORAL20: https://t.co/PUO2BUC9dG