Basic Arts

Making companies that have no competition - this feed has now MOVED! Please follow @smithesq for more content

[Basic Arts @Basic_Arts]

This account is moving! All content will now be via Alex’s account @smithesq

Please follow if you are still interested in the BA schtick of occasionally heretical strategic thoughts.

[Hugh Duffie @hughduffie]

One of the best newsletters I've subscribed to recently https://t.co/jPcWfOJlD2 from @Basic_Arts @smithesq must read for just about anyone grappling with strategy + positioning on just about any brand

[Alex M H Smith @smithesq]

My TEDx talk is now LIVE. The subject? How businesses win by refusing the compete. Give it a watch / like / comment / share, all that good stuff. Love your competitors - how great businesses do strategy | Alex Smith | ... https://t.co/4F52FCS4Ct via @YouTube

[Robin Bonn @robonn]

A brilliant sense-check for even the vaguest brand 'purpose' statements. Spot-on, as ever, from @Basic_Arts https://t.co/fRRrRaOUXN

[Robin Bonn @robonn]

And the award for the neatest, most persuasive summary of the whole Gillette thing goes too... <drumroll>... @Basic_Arts' @smithesq https://t.co/ed4Fsyl5qc

[WonderlandCollective @WNDRLNDGLBL]

Great analysis on the #Gillette ad by our friends over at @Basic_Arts: https://t.co/kAp3BmZFLH

[Basic Arts @Basic_Arts]

Innovation comes in bursts, not as a constant stream: smartphones are “complete” and will now settle into similar gentle purchase and innovation cycles as TVs and cars - https://t.co/rbYyGuy9Zo

[Basic Arts @Basic_Arts]

Why "big brand thinking" is poison for independents.

https://t.co/yFxz3qL29S

[Alex M H Smith @smithesq]

One of an accelerating number of examples of “Faux Progress”: where increased technological sophistication actually *lowers* utility. See also: face unlock. https://t.co/zCgNzoXsoZ

[Basic Arts @Basic_Arts]

Interesting analysis of brand history via the emergence of the brand “Brandless” https://t.co/H7cR01GLTI via @outline

[Basic Arts @Basic_Arts]

Not complicated..... though that doesn’t make it easy!

[Basic Arts @Basic_Arts]

Lovely clarity with this business, to which all should aspire: The Idea of Recess https://t.co/ogVrU8vNrW

[Basic Arts @Basic_Arts]

Behind the appalling click bait headline, a story about a luxury goods “brand” that sells you products from the factories that make Prada & Gucci, but w/out the labels. May not be their factories much longer... @ChrisMatyszczyk https://t.co/LpnVOCMP1W via @Inc

[Basic Arts @Basic_Arts]

Highly highly dubious of this idea, but it is quite interesting https://t.co/IpWYvHsddZ

[Basic Arts @Basic_Arts]

Contrary to popular conception, it's the most monopolistic businesses that have the flexibility to innovate like this; not those mired in competitive dogfights. Competition kills innovation. @robbieab https://t.co/EoP50fwvcQ via @Inc

[Basic Arts @Basic_Arts]

Most self-identified company "weaknesses" are in reality the consequence of essential strengths - and you "fix" them at your peril...

https://t.co/1vHC5jN5gC

[Basic Arts @Basic_Arts]

Nice work.

[Basic Arts @Basic_Arts]

How many of these brands are actually @Tesco with a different label - I.e. “fake brands”? It really brings into relief what a “brand” actually is...

[Basic Arts @Basic_Arts]

HPP’s Hurdles: Why Premium Juice is Struggling and How it Can Push Ahead https://t.co/XHJAT67hrW via @bevnet

[Basic Arts @Basic_Arts]

Ha.