This account is moving! All content will now be via Alex’s account @smithesq
Please follow if you are still interested in the BA schtick of occasionally heretical strategic thoughts.
One of the best newsletters I've subscribed to recently https://t.co/jPcWfOJlD2 from @Basic_Arts@smithesq must read for just about anyone grappling with strategy + positioning on just about any brand
My TEDx talk is now LIVE. The subject? How businesses win by refusing the compete. Give it a watch / like / comment / share, all that good stuff. Love your competitors - how great businesses do strategy | Alex Smith | ... https://t.co/4F52FCS4Ct via @YouTube
And the award for the neatest, most persuasive summary of the whole Gillette thing goes too... <drumroll>... @Basic_Arts' @smithesq https://t.co/ed4Fsyl5qc
Innovation comes in bursts, not as a constant stream: smartphones are “complete” and will now settle into similar gentle purchase and innovation cycles as TVs and cars - https://t.co/rbYyGuy9Zo
One of an accelerating number of examples of “Faux Progress”: where increased technological sophistication actually *lowers* utility. See also: face unlock. https://t.co/zCgNzoXsoZ
Behind the appalling click bait headline, a story about a luxury goods “brand” that sells you products from the factories that make Prada & Gucci, but w/out the labels. May not be their factories much longer... @ChrisMatyszczyk https://t.co/LpnVOCMP1W via @Inc
Contrary to popular conception, it's the most monopolistic businesses that have the flexibility to innovate like this; not those mired in competitive dogfights. Competition kills innovation. @robbieab https://t.co/EoP50fwvcQ via @Inc
Most self-identified company "weaknesses" are in reality the consequence of essential strengths - and you "fix" them at your peril...
https://t.co/1vHC5jN5gC