Bassem Saber

Your Outsourced CMO

[Bassem Saber @BassemSaber_]

Your lead response time could be your business' biggest competitive advantage​.

[Bassem Saber @BassemSaber_]

Many businesses can tell me their revenue. Fewer can tell me what it costs them to get one customer.​

Without that number, it's hard to know which channel to grow, which to cut, or whether your marketing is actually profitable.​

Work it out first. Everything else gets easier.

[Bassem Saber @BassemSaber_]

One good salesperson can outperform 3 average ones. When you're thinking about who will pick up the phone, always prioritize quality over quantity.

[Bassem Saber @BassemSaber_]

Being average on every platform does less for your bottom line than being good on the right one.

[Bassem Saber @BassemSaber_]

These small leaks are the reason most companies are losing money. Fix them, and you're already miles ahead of the competition.

[Bassem Saber @BassemSaber_]

The best ad copy is often sitting in your reviews.

[Bassem Saber @BassemSaber_]

When it comes to lead response, speed is often the difference between winning the deal and letting your competitor win it.

[Bassem Saber @BassemSaber_]

One of the most useful questions you can ask a client is why they picked you over the others.​

The answer tells you what to say to the next person who's deciding.​

​It's simple, it's free, and very few businesses do it.

[Bassem Saber @BassemSaber_]

Most businesses don't have a lead generation problem. They have conversion, consistency, and follow-up problems.

[Bassem Saber @BassemSaber_]

Likes, impressions, reach. Easy to measure, easy to feel good about, but none of it pays the bills.

[Bassem Saber @BassemSaber_]

It's completely natural to blame marketing for a lack of results, but if the rest of the business isn't converting the opportunities marketing creates, your marketing isn't the problem.

[Bassem Saber @BassemSaber_]

A referral is a lead that already trusts you.

Someone else did the selling before you even entered the room.

That trust comes from relationships built long before there was anything to gain.

The work you do today becomes next year's pipeline.

[Bassem Saber @BassemSaber_]

If you're not consistent in your follow-ups and lead response time, you're throwing money down the drain.​

Fix the process first before you start marketing to new customers.

[Bassem Saber @BassemSaber_]

Speed is the cheapest competitive advantage—and most businesses waste it.

You don’t need a better product or lower price. Just respond while the customer still cares.

Everyone optimizes the offer. Almost nobody optimizes response time.

That’s the gap.

[Bassem Saber @BassemSaber_]

This is the biggest difference between successful salespeople and everyone else.

[Bassem Saber @BassemSaber_]

Before you spend on new leads, properly work the ones already sitting untouched first.

[Bassem Saber @BassemSaber_]

The contacts that are already in your CRM are often the easiest sales you can make. Most businesses contact them once and never again.

[Bassem Saber @BassemSaber_]

Every average hire quietly tells your A players that average is fine here.

[Bassem Saber @BassemSaber_]

If money were my only objective, I know what I need to do to make 10x what I make today.​

The question is, does that align with who I am?

[Bassem Saber @BassemSaber_]

Fact.