13 years ago, Rotherham, England turned 8 miles of mowed roadside grass into a "river of flowers." In 2021, they added even more miles.
The original scheme was commissioned by Rotherham Council in 2013, designed by Professor Nigel Dunnett at the University of Sheffield, and seeded with a 180-species wildflower mix along the central reservations of the town's main ring road. It replaced mowing that had been costing the council around £80,000 a year.
Since then: the wildflower verges have saved roughly £23,000 to £25,000 per two-year mowing cycle, increased pollinator abundance, and inspired similar programs in Nottinghamshire, Derbyshire, Birmingham, Newcastle, and Sheffield.
In 2021, Rotherham added 3.5 more miles across 12 new sites including Herringthorpe, Swinton, Harthill, and Maltby. They just keep expanding it.
The UK has lost 97% of its wildflower meadows in the last 100 years. Most of what was lost was paved, plowed, or mowed. The verges nobody was using anyway turned out to be one of the largest untapped habitats in the country.
Spotted in print 👀💚 We’re delighted to see our natural deodorant balms featured in Romantic Travellers Magazine by @WandHmagazine in a beautiful feature on sustainable, cruelty-free travel essentials ✨ 7 fresh, fruity or floral scents to choose from: https://t.co/BoSXfg66rC
"Less waste is a design choice" - Fantastic campaign slogan for this collaboration between @seasaltclothing and @beyondretrouk using pre-owned fabrics to create a capsule collection to help reduce textile waste: https://t.co/iIiPLz5ycM #fastfashionrebellion#zerowaste
🌍♻️ Today is International Day of Zero Waste, and the focus is on food waste. In the UK alone, we throw away 9.5 million tonnes each year! 😱 Check out our tips to cut food waste at home 👉https://t.co/ob9zKD3Zk5 #FoodWaste#SustainableLiving
Want to know which surf spots were most impacted by sewage last year?
Here is the top 10 list that we wish we didn't have to produce - https://t.co/qY7Zv5LYHj
Safe, clean water should be a right, not a revenue stream. Together with @sascampaigns, we're calling on the government - it's time to end the profit-driven sewage scandal #EndSewagePollution#PeopleBeforePayouts take action now, add your voice: https://t.co/iwPBrm8PE2
✨ New on @BeautyFolioUK: our Veganuary guide to cruelty-free beauty! Learn what “cruelty-free” vs “vegan” really means, animal-derived ingredients to watch for, and how to choose ethical beauty products that align with your values💚https://t.co/HBRh3iYtkd
NEW in our @Etsy shop today - natural lotion bars, handmade in Wales ☺️ We've got three beautiful bars to choose from, made with plant-based ingredients and vegan friendly to boot 💚 Plastic free, zero waste skincare, made easy 🙌 https://t.co/GJUoblkxi4
We’re excited to share that something new is coming on Monday 👀
This one’s been in the works for a while - and it’s something many of you have asked for ☺️
Here are a few clues… any guesses? 💚
#HandmadeCosmetics#VeganBeauty#NaturalSkincare
🎄Royal Mail’s recommended last dates posting dates for Christmas delivery:
📦 Tracked 48 – Fri 19 December
📮 1st Class – Sat 20 December
🚚 Tracked 24 – Sun 21 December
We’re posting orders after the 21st, but this is after RM’s Christmas delivery window 🎅
✨ 20% OFF this weekend! ✨
To celebrate #SmallBusinessSaturday, enjoy 20% off at https://t.co/gu7rwYF19e with code SHOPSMALL20 (ends 7 Dec).
With 99% of UK businesses being small or micro, your support genuinely keeps independents thriving #madeinwales#vegangifts#shopsmalluk
We have a fantastic flash giveaway happening over on Instagram today. Click the link to enter and be in with a chance to win a pack of our natural clay face-masks and some delicious @AquaLibraDrinks Ends 8am tomorrow https://t.co/8Q8A8EB1kT
"I felt my skin feeling super soft and hydrated but also feeling smoother as this mask worked well to remove any unflattering pores and dead skin cells. It’s like a small bag of wonder." Our Beetroot & Rose clay face masks reviewed in @fabukmagazine 😊https://t.co/EdYt9iAUpp
Give Back Friday 💚 28 Nov–1 Dec: For every order at https://t.co/gu7rwYF19e, we’ll donate a reusable period pad to @FloHaven to support girls in Nigeria facing period poverty. Shop small, make a real impact! #PeriodPoverty#SustainableLiving#ShopSmall
Black Friday deals are everywhere right now 👀We're doing things a bit differently! From Nov 28-Dec 1, for each order placed on https://t.co/gu7rwYF19e, we'll donate a reusable period pad to @FloHaven's pad drive, going to girls in Nigeria living in period poverty 💚#greenfriday
The Winter Edition of @beautyfoliouk is out… and we’re in it! ❄️ Find our vegan cosmetics in the Natural Beauty Gift Guide alongside other small-batch brands. Read it for free: https://t.co/iPpVlWWmGx #VeganBeauty#SustainableBeauty#MadeInWales