Rebecca Liao ⛋

CoFounder/CEO @SagaAILabs | CoFounder @Skuchain | Early team @GlobalityInc | Board @CNASdc | Fellow @CodeXStanford | Fmr @JoeBiden @HillaryClinton @SkaddenArps

[Rebecca Liao ⛋ @beccaliao]

I just dropped Saga's Vision Paper for 2026

Early character AI agents in 2025 became a full change in direction towards building the future of synthetic relationships

Saga’s vision, tech & market position gave us the opp to define this future

Don't be afraid. More, Faster 🫡

[Saga AI Labs @SagaAILabs]

https://t.co/bOijYg4lWB

[Saga AI Labs @SagaAILabs]

A fair question we get: why is Saga AI Labs possible now and not three years ago?

Synthetic relationships at scale weren't a product idea waiting on courage, they were waiting on a cost curve. 🧵↓

[Saga AI Labs @SagaAILabs]

Most AI agents are a cost center. You pay them to answer.

The ones we're building at Saga are something else entirely. Characters that turn synthetic relationships into real economic roles. ↓

[Saga AI Labs @SagaAILabs]

Tío from @BONOXS can find live brackets, tell you what's open in your region, what the environment of a specific lobby will be, and take you straight to the tournament page to sign up.

Powered by Saga ↓

[Saga AI Labs @SagaAILabs]

A few weeks ago, we asked Willy from @TriviaCrack who would win the NBA Finals.

He said the Knicks.
Turns out the world's most downloaded trivia app host knows ball. ↓

[Saga AI Labs @SagaAILabs]

Gaming's distribution playbook is breaking.
Paid UA is up. Install rates are down. The store is a wall of sameness.

The next funnel doesn't start with an ad. It actually starts with a synthetic relationship. 🧵↓

[Saga AI Labs @SagaAILabs]

Everyone is racing to build smarter agents.

We think they're optimizing the wrong variable.
Synthetic relationships don't compound on intelligence. They compound on memory. 🧵↓

[Saga AI Labs @SagaAILabs]

early data is proving our thesis:

synthetic relationships are the most effective medium for performance marketing

character agents ≫ advertising

[Saga AI Labs @SagaAILabs]

If you've been paying attention, you've noticed something. Multiple characters. Multiple studios. All operating at the same time, on the same infrastructure.

That's a network forming. 🧵↓

[Saga AI Labs @SagaAILabs]

It's been exciting to see the launch of Saga AI Labs resonate across so many different industries.

We're seeing growing recognition that AI characters are becoming a new way for brands, games, creators, and IP holders to engage audiences.

↓
https://t.co/C7i0FbFRYG

[Saga AI Labs @SagaAILabs]

There are characters people genuinely love that most of the internet has never encountered.

Not because the character isn't compelling. Because it was only ever allowed to exist in one place. 🧵↓

[Saga AI Labs @SagaAILabs]

AI agents can answer questions, but Tío from @BONOXS can tell you which @CounterStrike tournaments are live, find the right bracket for your region, help you build a squad, and direct you to the marketplace for skins and in-game items.

Powered by Saga ↓

[Saga AI Labs @SagaAILabs]

Rough night for @nyknicks fans last night, but not for @TriviaCrack's Willy.

Despite the loss, Trivia Crack's favorite host is still predicting a Knicks championship.

150M annual players. One prediction.

[Saga AI Labs @SagaAILabs]

Willy is the face of @TriviaCrack. Over 500 million downloads. One of the most recognized game characters from the Apple App Store.

He's also an AI agent operating across the internet right now: initiating conversations, building relationships, showing up without being summoned.

Most people in gaming haven't processed what that means. 🧵↓

[Saga AI Labs @SagaAILabs]

The value of an idea lies in the using of it.

[Saga AI Labs @SagaAILabs]

saga has sold our crypto arm as our ai business continues to grow

hello world, saga ai labs

thank you for an incredible journey, saganauts ❤️

onward and upward, together

[Rebecca Liao ⛋ @beccaliao]

The most effective check on the tech industry has always been, and will always be, the market.

[Rebecca Liao ⛋ @beccaliao]

Just got out of a security briefing on the new executive order on AI (Promoting Advanced Artificial Intelligence Innovation and Security)

The more things change, the more they stay the same

🧵

[Rebecca Liao ⛋ @beccaliao]

If the tech does more harm than good, people will spend less on it and companies will be forced to adjust, especially because the capital in this space is about to dry up for a long period of time