Ben Ferguson

[Ben Ferguson @BenFergMK]

@AlexKrallman The most creative marketing campaign that I can remember is when @pizzahut made shoes that could order you a pizza with just the press of a button on the shoe. I thought this idea was a great idea but still a little bit too out there for people to buy a lot of #ICMKTG #UABMKTG

[Ben Ferguson @BenFergMK]

@AlexKrallman I don’t think the purpose of these commercials were to sell a lot of that certain product so overall I think this is a good strategy to stand out from everyone else. #ICMKTG #UABMKTG

[Ben Ferguson @BenFergMK]

@AlexKrallman During the NBA Dunk Contest, one of the contestants brought out a group of TikTok stars to make a TikTok while he tried his dunk. I didnt think it was very creative by the NBA but this shows that there are many different routes the app can go #ICMKTG #UABMKTG

[Ben Ferguson @BenFergMK]

@AlexKrallman I believe TikTok is a big player and is here to stay. The platform attracts viewers of all ages by having what seems like an infinite feed of memes/dances/how to’s. Plus, this creative space gives companies an opportunity to come up with clever marketing/ads. #ICMKTG #UABMKTG

[Ben Ferguson @BenFergMK]

@NathanN85125944 @CopywriterBob @HershE @hershey I agree, I always see thousands of candy/ chocolate commercials during valentines. I would have to say @Hersheys is the top brand for romantic advertising just based off of their reach to their audience and the total demand for candy on valentine’s #ICMKTG #UABMKTG

[Ben Ferguson @BenFergMK]

@AlexKrallman Since it is the month for Valentine’s day, I have noticed more music labels releasing music relating to valentine’s day or romance in general. This type of marketing strategy can be seen clear with pop star Justin Bieber. #ICMKTG #UABMKTG https://t.co/qgj9PrC3bk

[Ben Ferguson @BenFergMK]

@AlexKrallman Good to see Zaxby’s, tried some light comedy but felt wholesome to reach to a wide audience #UABMKTG #ICMKTG

[Ben Ferguson @BenFergMK]

@AlexKrallman In my opinion, the movie trailers for this super bowl have been underwhelming. Even though movies like James Bond and Fast&Furious have a cult fan base, it feels like they are just milking their popularity #UABMKTG #ICMKTG

[Ben Ferguson @BenFergMK]

@KhamNguyen10 I agree. YouTube and competitive gaming has given these people/personalities a major platform for millions of people to watch them. I do not see the trend of YouTube celebrities slowing down anytime soon.

[Ben Ferguson @BenFergMK]

@AlexKrallman In 2020, I expect companies and networks like ESPN or Disney to keep pushing their streaming services to larger audiences as cable is becoming less of a necessity. #ICMKTG #UABMKTG