If you’re buying into a ‘Meta full-funnel strategy’ you’re either poorly informed or drinking the Kool-Aid. Ben Willee, Spinach Media Director and General Manager will tell you why.
#strategy#meta#traditionalmedia
https://t.co/QypoWrInWT
Does a digital billboard have the same impact as a video ad? Find out in this thought-provoking article by Ben Willee, Spinach Media Director and General Manager.
#radio#TV#billboards
https://t.co/sVy5utzhjJ
Nine paid $305 million for the #Olympics. Was it worth it?
@Ben_Willee from @SpinachAus talks to Sean Aylmer about Olympics broadcasts, advertising, and whether it's paid off.
Listen here 🎧 https://t.co/mtV2Itvj9Y
Are we in an advertising recession? Sometimes it feels like wrestling a porcupine in a balloon factory. My article in today's @AdNews with some tips on staying nimble in a tough ad market.
https://t.co/oWVlq33kWf
In the lead up to ANZAC Day here's an excellent podcast exploring an incredible story of bravery from members of the ADF and the RAN. Including Ordinary Seaman Teddy Sheean who was awarded the Victoria Cross. Well worth a listen
https://t.co/Yl15XmOcls
Had a great time discussing all things marketing and advertising with @financegurus on Money News. Check out my final appearance for the year on 3AW, 2GB, 4BC, and 6PR. Thanks to the team for having me on the show.
https://t.co/7cySo6SetW
Great to hear from Prof John Blaxland, @JohnBlaxland1, Director @ANUNorthAmerica & Prof of International Security & Intel Studies, @ANU_SDSC, on the important considerations of the strategic maritime environment and how it affects #OurPeople. #SeaPower#IP23
It was a privilege to open #SeaPower23. The conference represents a valuable opportunity for #AusNavy to come together with our international partners, Defence Industry & academia to discuss ways we can address our shared challenges in the rapidly changing maritime domain. #IP23
The ARN and SCA deal is big news in media land. Big thanks to Scott Haywood and the team at 3AW, 2GB & 4BC for having me on the show last night for a discussion about what this means for advertisers
https://t.co/nf86S7Imj6